Stories

01

Giro d’Italia 2023

When hundreds of gears whir in time, we're there: Giro d'Italia

02

North Cape

A journey to the end of Europe. The first tourists were sent to the North Cape from London by the Cook travel agency in 1875. In 1898, the first post office...

03

L3 Purple Valentine’s

The colour purple is said to have many attributes. It is mysterious, mystical, stands for faith and spirituality, is imaginative and creative. Behind closed doors...

04

Blanc Cœur D’Or

The first watch by watchbros Massimo and Leonard Dreifuss is the epitome of horological emotion. A watch can’t have more than a pumping, red heart...

05

Chrono Modern Full Bronze

MDM and ACE Cafe Lucerne are now partners!

06

Jubilee 25, 45, 39

Maurice de Mauriac is 25 years old and on July 2 we presented our anniversary watches to close friends of the family and our Maurice de Mauriac brand.

07

L3 Cherry Blossom

Maurice de Mauriac goes pink – in October. Why? In 1985, the American Cancer Society launched Pink October. The idea was to generate awareness about breast cancer.

08

Doppelgänger

Doppelgänger is a German word used in many countries – England, France, Spain, Italy, Portugal, China, Japan, Russia, and in Thailand. Regis and Brice Abby are the Doppelgangers, Frenchmen from Paris who are internationally active as DJs, musicians, and artists. They cultivate their likeness from their names to the smallest detail of their lives.

09

Rallymaster

Racquet presents its first watch. The Rallymaster! A tennis-inspired wristwatch developed in collaboration with us.

10

L2 RED SEA

On her wrist, the L2 Red Sea unfolds its full depth when Zoe Moore dives into the red sea, surrendering gracefully and courageously to the forces of the water and then conquerings them.

11

GRAND CŒUR

The Grand Cœur, the great heart, marks the birth of a new era.

12

Stan Smith

He was a shoe, now he is a watch

13

Chrono Modern “Lucky Numbers“

The adventurers of the race tracks and roads on asphalt, salt or sand, have always searched for us, not we for them.

14

L3 – Sees Red

A continuous speed 180 km/h meets the Fabulous Flitzer Club

15

Chrono Modern Zurich

The Chrono Modern Zurich is the founder's mysticism turned into a watch

16

L1

"Maurice de Mauriac's minimalist and ultra-modern L-Series has become a modern classic."