The Story
L3 Gold Green
16,900 CHF
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L3 GOLD GREEN
MDM.L3.GD.GR
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Gold 750 5N 18Kt.
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 gold
The family had the watch personally stamped in Biel with the St. Bernard's head - proof of its gold quality. In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. You have the feeling that you can see and feel the soul of the mechanical automatic movement. The watch is alive. This movement is specially manufactured by Concepto according to our quality standards. It is an automatic movement with hours, minutes and center seconds, stop-seconds device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant gold pushers
The pushers are custom-made in solid gold and are the direct contact between the movement and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a subtle retro elegance. This is emphasized by the highly domed glass, which allows the watch to glide very smoothly under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Sporty elegance
Elegance is a category about beauty. Because beauty is for the moment, elegance lasts. The elegance of the L3 in the Gold Edition lies in the interplay between the minimalist design and the gold, which presents the design as if on a throne. The design bows down to the gold and the gold frames the design with respect. You can see that there is respect and that has style, that has elegance. In this moment of recognition of elegance, the watch reminds us of the sportiness of its wearer with the charm of a retro chronograph. Sportiness here is not pure power. It is agility, maneuverability and grace. 1
Caliber C8100 gold
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elegant gold pushers
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L3 The darker, the brighter
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Sporty elegance
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Indian Summer in Zurich 🍁💗
Sometimes all it takes is a sunny October Sunday to bring back a taste of summer. The family gets together, friends join in, jackets stay unbuttoned, and a short walk turns into an entire afternoon. One of those moments you’d love to hold onto forever.
We spent these last warm hours with our ZÜRI-DATE BRONZE PINK—a watch that tells a little more of your story with each passing day. With bronze that changes over time and a shade of pink that refuses to let summer go.
#mauricedemauriac #mdm #watches #zurich #indiansummer
In pink and ready for a ride 💗🏍️
Our Züri-Date Pink, inspired by Zurich’s tram No. 10, now in full bronze and ready to hit the road.
And while we’re out riding, we ride for a reason. Every October, for every pink watch we sell, we donate to @krebsliga in support of Breast Cancer Awareness Month
Good rides with pink vibes for a good cause. 💗
#mauricedemauriac #züri-date #pinkoctober #ʙʀᴇᴀsᴛᴄᴀɴᴄᴇʀᴀᴡᴀʀᴇɴᴇss
ZFF Award Night 2026 — it’s a wrap. 🎬✨🪩
Dancing with family. Laughing with friends. Watching great movies. Meeting old friends and new faces.
And then — seeing the legend Andy Garcia, both in real life and on the big screen. ✨
A night full of films, laughter, music, good people and a little bit of magic.
What more could you wish for in one night?
Until next year, ZFF. 👀👋🏻
#MauriceDeMauriac #Family #ZFF #Awardnight #MDM
3…2…1… ACTION! - On the court 🎬🎾
We were proud to sponsor Tennis tournament of the Zurich Summit 2026 and celebrate the winners with 2x Swiss Tennis Rallymaster.
This year, the tournament was part of the vibrant atmosphere surrounding the Zurich Summit, a prestigious two-day boutique conference bringing together leading filmmakers, executives, agents, entrepreneurs and investors from film, entertainment and technology.
With a unique focus on connecting the European and US markets, the Zurich Summit creates opportunities for cross-border collaboration, inspiring conversations and new ideas.
From the tennis court to the world of film, creativity and technology — we love seeing different worlds come together in Zurich. I
#MauriceDeMauriac #SwissTennis #Rallymaster #ZurichSummit #ZFF
ONE YEAR ANNIVERSARY✨
Already one year since this legend walked in! @russellcrowe and — almost unnoticed haha…
Ready for a new ZFF and this time, of course, also as a Donor! 🎬✨ @zurichfilmfestival
Can’t wait for all the amazing movies, people and moments over the next two weeks.
See you there or in the shop?
Now even closer to the main venue! #mauricedemauriac #ZFF #russellcrowe #rallymaster #zurich
Homo Faber — An Island of Light. ✨
An entire island celebrating the people who make things by hand.
One of the most beautiful exhibitions we have seen , because at its heart is an idea we deeply believe in: craftsmanship matters.
Every room is another universe. Different materials, different traditions, different hands, but always the same obsession with detail, precision and creating something that lasts.
It felt very close to what we believe:
Our watches are not made to simply tell time. They are objects shaped by people, attention and countless small details. From the first sketch to the final hand finishing, it is the human touch that makes a watch feel like more than an object.
Homo Faber celebrates the makers.
We celebrate them too.
Because in a world of mass production, there is something quietly powerful about making fewer things — and making them well.
If you are in Venice, go. If you’re not — perhaps this is a good reason to come. 🇮🇹
#MauriceDeMauriac #MDM #HomoFaber #Venice
72 hours in Venice 🇮🇹
Couldn’t fit more food or drinks into these 3 days…
We were just talking about how lucky we are that we get to travel together as siblings, and all three of us couldn’t be more grateful for everything we get to experience together. Sharing it makes everything so much more fun and meaningful. Wouldn’t be the same otherwise. ❤️
If you need some Venice inspiration, hit us up haha - we got you!!
Walked 15k, ate and drank like kings & queens all day long!
See you soon again, Venice! 🤍 #mauricedemauriac #venice #homofaber #italy #watches
When Russell invites you to the Venice Film Festival, you arrive in style. ✨
What an honor and privilege to be part of the chosen small crew witnessing the premiere of Russell’s heart project: WHAT LOVE BUILDS ❤️
His biography, documenting 47 years of making music and the incredible journey behind it, was brought to life on the big screen in the sold-out Sala Grande at the Venice Film Festival — and honestly, it was simply out of this world.
From Zurich, to Australia, and now to Venice… we couldn’t be more proud to have been a small part of Russell’s journey over the past year.
What a year it has been for us. ❤️
Thank you so much, Russell. We truly appreciate it all and never take any of these incredible moments for granted.
Here’s to music, friendship, unforgettable experiences, and a year we will never forget. 🥂✨
#MauriceDeMauriac #MDM #Venice #venicefilmfestival #Russelcrowe
@russellcrowe
@labiennale
Events
Charity Event “We build a school”
31 .10 – 31 .10
Location: Binelli Automobile AG, Badenerstrasse 527, 8048 Zürich
On Saturday 31 October 2026, the Binelli Group will be raising funds for the construction of a school in Africa – with an exclusive charity night packed with highlights.
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