The Story
L3 Gold Brown
16,900 CHF
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L3 GOLD BROWN
MDM.L3.GD.BR
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Gold 750 5N 18Kt.
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 gold
The family had the watch personally stamped in Biel with the St. Bernard's head - proof of its gold quality. In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. You have the feeling that you can see and feel the soul of the mechanical automatic movement. The watch is alive. This movement is specially manufactured by Concepto according to our quality standards. It is an automatic movement with hours, minutes and center seconds, stop-seconds device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant gold pushers
The pushers are custom-made in solid gold and are the direct contact between the movement and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a subtle retro elegance. This is emphasized by the highly domed glass, which allows the watch to glide very smoothly under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Sporty elegance
Elegance is a category about beauty. Because beauty is for the moment, elegance lasts. The elegance of the L3 in the Gold Edition lies in the interplay between the minimalist design and the gold, which presents the design as if on a throne. The design bows down to the gold and the gold frames the design with respect. You can see that there is respect and that has style, that has elegance. In this moment of recognition of elegance, the watch reminds us of the sportiness of its wearer with the charm of a retro chronograph. Sportiness here is not pure power. It is agility, maneuverability and grace. 1
Caliber C8100 gold
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elegant gold pushers
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L3 The darker, the brighter
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Sporty elegance
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Last Week of Pink October đź’—
You know us. We like to play with traditions. We even enjoy breaking them. But there is one tradition that is sacred to us – Pink October.

Pink October is an international campaign against breast cancer. The aim is to raise awareness and collect money so that the fight against breast cancer can be effective.

For this reason, we donate 20% of the purchase price of every watch with a pink dial sold in October to the Zurich Cancer League @krebsligazuerich 

It was cancer that changed our family’s world two years ago. For us, this commitment is therefore more than just a tradition – it is a matter close to our hearts.

Is it close to yours too? Then you have one more week to make an impact.
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
NEW YORK 🗽🩷 Today is the last day at the Windup Watch Fair. What a fun TIME we had so far! The city treated us incredibly well once again:) We had inspiring conversations, sunshine, coffee and countless laughs.
Thank you to everyone who stopped by, said hi – and to those we’re seeing again today.
So many of you asked about the sold-out Rallymaster III … well : @carltondewoody and we have something very special coming soon for the AO. Thanks for the love! Send us a message and we put you on the waiting list:) #windup #windupnewyork #windupnyc #nyc #watches #switzerland #zurich #MDM #mauricedemruaic #rallymaster
National Congress of @lesclefsdorsuisse 🇨đź‡đź›Žď¸Ź - having a good TIME is given (by us).
See here the full board of directors smiling.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorsuisse
NEW YORK, WE ARE COMING! 🗽🩷
You can find us in October (17–19) at the Windup Watch Fair. Let us know if we should bring your special timepiece with us. We would be more than happy to meet you there – your MDM Family. #MDM #newyork #windup #windupwatchfair #watchfair #familybusiness❤️ #watches
Greyhound Bus in Zurich 🎱
#MauriceDeMauriac #MDM #Bentley #Greyhound #greyhoundbus
Why we are here in Porto? Because of the weather🌞
No just! Because we found an amazing retailer @watch.garage .The owner André who became more a friend than only a retailer. We try to do business with mindliked people and always combine it with pleasure. Because at the end of the day everybody just wants to have a good TIME! We definitely had it here in Porto.
Thank you everybody involved:
@watch.garage @paulo.pires.santos @miguelseabra @sparkling.pr @marinacoelho.sparklingpr
#mauricedemauriac #mdm #watches #porto #watchgarage
See you tomorrow in Lisboa and on Saturday in Porto.
Reach out if you’d like to join us ✨❤️
You can find us at our new retailer @watch.garage
Candal Park, R. 28 de Janeiro 350, fração HI-02, 4400-335 Vila Nova de Gaia, Portugal 📍 #portugal #porto #lisboa #watch #swisswatches #family #mauricedemauriac #mdm
A new chapter begins.
After St. Moritz and Portofino, our journey now continues in Porto. We are beyond happy to have found the perfect home for our watches there 🌊🇵🇹
A place where time feels right and stories grow. A space that carries the same spirit as our atelier in Zurich — @watch.garage
✨ Launch & Press Party in Lisbon
Friday, 10.10 · 16:00–20:00 · @ferroviario.bar.terraco
✨Launch Party in Porto
Saturday, 11.10 · 11:00–19:00 · @watch.garage
📸 @philippmueller69 H&M @tanyakoch
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Invitation to Bern
06 .11
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
Time: 18:00 – 21:00
Experience our pop-up in Bern – a special event in the presence of our ambassador Guillaume Hoarau. A moment to immerse yourself in the world of Maurice de Mauriac.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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