The Story
L3 Gold Green
16,900 CHF
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L3 GOLD GREEN
MDM.L3.GD.GR
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Gold 750 5N 18Kt.
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 gold
The family had the watch personally stamped in Biel with the St. Bernard's head - proof of its gold quality. In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. You have the feeling that you can see and feel the soul of the mechanical automatic movement. The watch is alive. This movement is specially manufactured by Concepto according to our quality standards. It is an automatic movement with hours, minutes and center seconds, stop-seconds device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant gold pushers
The pushers are custom-made in solid gold and are the direct contact between the movement and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a subtle retro elegance. This is emphasized by the highly domed glass, which allows the watch to glide very smoothly under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Sporty elegance
Elegance is a category about beauty. Because beauty is for the moment, elegance lasts. The elegance of the L3 in the Gold Edition lies in the interplay between the minimalist design and the gold, which presents the design as if on a throne. The design bows down to the gold and the gold frames the design with respect. You can see that there is respect and that has style, that has elegance. In this moment of recognition of elegance, the watch reminds us of the sportiness of its wearer with the charm of a retro chronograph. Sportiness here is not pure power. It is agility, maneuverability and grace. 1
Caliber C8100 gold
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elegant gold pushers
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L3 The darker, the brighter
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Sporty elegance
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
August 25, 2025
A day to reflect on watch magic ✨
Two years ago today, something new began because something old had come to an end - without anyone looking for it. Massimo, Leonard and Masha lost their role model for what they are today: the movers and shakers behind MDM.
Daniel Dreifuss was suddenly missing not only as a family man and brand founder, but also as a great watch wizard, and the magic threatened to end.
Today, two years on, there are three watch wizards - and the magic has tripled.
In this time, three times as many watches have been developed, three times as many sold, and the magic still fascinates. It doesn’t always have to be the big moment when something dramatically disappears. It is the small magic that touches.
#MauriceDeMauriac #MDM #DanielDreifuss #RIP #RestInPower #RIP #🌈
A little story on Sunday: It all started with a parcel that wasn’t delivered...A Portuguese customer’s new watches were not delivered by the parcel service. The parcel began an odyssey and at some point we decided that one of us would take it to Cascais personally.
Of course, you then call Portuguese friends to meet up. Miguel Seabra is one such long-time friend. Miguel, a watch enthusiast, immediately calls a few more watch lovers and we sit together on the beach in Cascais and talk watches and philosophize.
At moments like this, our family expands to include people who share a special love.
…And the conclusion of the story: something good can also come out of something bad.
Happy Sunday everyone - TIME IS LOVE ❤️
#MauriceDeMauriac #MDM #cascaisportugal🇵🇹 #portugal #client #clientmeetup
Our newest ambassador and official member of the @lesclefsdorsuisse in St. Moritz 🗝️🛎️ We are proud to see the community grow - our goal is to have in every 5-Star hotel, at least in Switzerland, a member of the Clefs d‘Or wearing the official watch, made by yours truly.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorswitzerland
The perfect summer watch doesn’t exi - The watch:💕
The „original“ Rallymaster I, in his natural environement at the ligurian coast.
#MauriceDeMauriac #MDM #Rallymaster #tennis #liguria #portofino #liguriancoast #portofino🇮🇹 #splendindo
Arrive in style & leave even with more 💅 ✨ Thank you for the pitstop. Come soon again.
#MauriceDeMauriac #MDM #ferrari #ferrari412 #style
Events
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
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