Atelier
The very heart of Maurice de Mauriac
Atelier
The very heart of Maurice de Mauriac
The home of watches: Here they are designed, created, and enjoyed with family, friends and customers.
Where time becomes space: The Atelier of Maurice de Mauriac. Before you enter Maurice de Mauriac's atelier, watches are still watches. Afterwards, they are so much more: time catchers, time tamers, time keepers, time orchestrators, time users and time wasters. Maurice de Mauriac watches have a temperature, smell like artwork, are excitingly tactile, can be heard and are a feast for the eyes - they tell stories. For watches to become intense, sensual experiences, they need a space in which they are also allowed to unfold this sensuality - at Maurice de Mauriac's workspace on Tödistraße 48 in Zurich.
The Atelier is dominated by the university table. People from all over the world, espresso, materials, curiosities, devotional objects, Daniel Dreifuss, his sons Massimo and Leonard, customers, friends, knowledge, experience, time, and watches come here together. This is where knowledge is created, knowledge is shared, ideas are curated and, ultimately, the soul of the brand Maurice de Mauriac and its watches is worked on every day.
Enjoying an espresso, watches, and stories together with almost 200,000 friends, yet intimately as a family.
The atmosphere is almost always effortlessly relaxed. The Watchbros Massimo and Leonard, sometimes also the founder Daniel Dreifuss, sit there by themselves and use the time to get involved with new watches that carry time in them in a wonderful way. Words fly across the table from the many who seek proximity to time every day and find it in the atelier. Moreover, there are always almost 200,000 customers and friends sitting at the table - via social networks. At Maurice de Mauriac, the family itself responds to digital friends and makes them part of the family through this proximity.
Watchmarks are omnipresent.
Massimo and Leonard are working in front of the wall that separates the Showroom and the workspace, where watchmakers can be seen working on their detail-loving craftsmanship. Around the Watchbbros, aesthetic features, memories and inspirations, art, more art, and in between, all watches that had their origins in this place. Here you can discover traces of watches that will only exist years later, because that is how long Massimo and Leonard Dreifuss take, with their whole family, to give every detail the space it needs to end up as an admired part of a new watch.
The Dreifuss understood and internalized very early - watch straps are the stage on which every watch represents itself and its wearer. They have made it a passion and constantly push their design and quality. Leather, rough to extremely noble, lies around, metals, rubber, nylon, clasps, the choice seems to go towards infinity. It does not go, because the Dreifuss usually need only a few moves to give the watch and wearer the most exciting connections.
Made by Zurich - the most extraordinary form of swissmade
Time after time, the door to the workshop opens and the Hoover robots discreetly retreat, revealing the space to friends who give the brand Maurice de Mauriac this fascinating breadth. Throughout Zurich, from the sprayer to the rapper, from the artist to the bon vivant to the banker, from the craftsman to the private citizen, they all have a few words for the Watchbros Massimo and Leonard. The espresso machine starts whirring, words are shared and of course, a watch or two. Maurice de Mauriac gives a wide space for expectations in the Atelier and yet exceeds them again and again - so they say.
Game, set and watch…🎾🏆
Rallymaster III and Carlos Alcaraz have won Wimbledon.
When Carlos Alcaraz still had to fight to reach the Wimbledon final, the Rallymaster III had already won. The hearts of the journalists, friends and curious onlookers who attended the launch at Wimbledon. Carlos Alcaraz has now also won. A very great achievement. To take part of our achievement you have still the chance to buy one of the only 100 Rallymaster III.
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody #greenovertan #landrover #defender
Design: @carltondewoody
Photographer: @philippmueller69
Models: @doppelganger_paris
Wimbledon’s 2024 Final Day is here💚💜🎾 As a special gift for this special day we include to every Rallymaster III sold today- a tennis ball signed by the legend @stansmithonline . Only today 14.07.2024 - CEST. First come first serve 💗🎾
PS: Maybe you will be as proud as Massimo when Stan signed his ball :)) 🥹
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Bromance on national TV 💚💜 @srfsport - watching the most beautiful one handed backhand of @stanwawrinka85 against @iamgaelmonfils - they are brothers too…
Launching the Rallymaster III in Wimbledon with legend & long time friend @stansmithonline and other tennis legends attending is a real dream coming true. 🌈✨🎾🏁 Thank you so much everybody involved for making this evening unforgettable.
@racquetmag
@carltondewoody
Caitlin Thomson
@stephchungs
@leo.thelandy
@stansmithonline
@sparkling.pr
@miguelseabra
Music @jessekotansky
Photos @therealkylekarl
House @apg_sga
Green Over Tan
The Rallymaster III features an olive-green dial reminiscent of traditional lawn tennis courts and incorporates 18k rose gold components for the first time in the series, for a slightly more sophisticated approach. Tan colored straps complete the watch’s aesthetic, giving it a ‘green over tan’ look: a favorite spec of (British) vintage & luxury car enthusiasts.
This limited-edition only has a quantity of 100 so move fast. Preorders are now open (👉🏼in bio)
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody #greenovertan #landrover #defender
Design: @carltondewoody
Photographer: @philippmueller69
Models: @doppelganger_paris
The Rallymaster III has arrived to the wholy grounds💚
Just like its predecessors, the Rallymaster III pairs classic retro details with modern tennis world cues. The timepiece sports a ‘Goldilocks’ 39mm case size well suited for most wrists. The watch box comes complete with custom pink tennis ball and multiple strap options: a grained calf leather strap and a two-piece stretchy elastic strap (both with a quick-release system) provide on-court, off-court versatility.
There will only be 100 Rallymaster IIIs worldwide. First come, first served. 🎾
You can order the Rallymaster III in our webshop, in the MDM Atelier or in the MDM Garage in Zurich. It will be delivered from September 1st.
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Photography: @detail.studios
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Chill the champagne we’re coming to Wimbledon💜💚 to launch the new Rallymaster III. Be ready. See you tomorrow.
Available to preorder July 2nd 2024 - 18.00 CEST.
First come first serve 🎾
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Campaign:
Creative Director: @philippmueller69
Photography: @philippmueller69
Models: @doppelganger_paris
Set Design: @leonardreifuss
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
It’s «TIME, prepare to play!» - Rallymaster III launching as a limited editon of only 100 watches. Available to purchase starting 6PM CEST - 2nd July 24!
First come first serve 💚🎾
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Creative Director: @philippmueller69
Models: @doppelganger_paris
Set Design: @leonardreifuss
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Events
Older Classic
11 .08
Sunday, 11. August 2024
Sunday, 08. September 2024
Location: Motorworld, Kemptthal
The smallest watch boutique in the world is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
Zurich Classic Car Award 2024 – Concours d’élégance
14 .08
09:00 – 16:00 o’Clock
Location: Bürkliplatz, Zurich
Around 100 selected classic car rarities can be admired and evaluated on Bürkliplatz in the centre of Zurich..
Tripadvisor