MDM.330.GRC.45
The Grand Cœur is alive
With this watch, you get life, not only time
The WatchBros have brought the Grand Cœur to life. In her beats a blood-red heart. The Grand Cœur lives from the genes of Maurice de Mauriac’s founder and the creative power of his sons’ youth.
The Grand Cœur has an exceptional Manufacture movement, has been designed with transparency, and a unique red Sapphire Case back.
Those who hold the watch in their hands feel the mastery, become in awe, and feel that the watch is not representing the time, but the young, pulsating life.
Only 48 Grand Cœur will be available. The number stands for the place where each Grand Cœur comes to life – Tödistraße 48 in Zurich. 48 beating hearts that beat for the wearers of the watch. A watch and life can hardly be more intense.
Customize Watch
Watch Specifications
Grand Cœur 3038
In our see-through cases, a red, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical automatic movement. The watch is alive. This automatic movement with a central rotor is specially made to our quality standards by Concepto. It beats 28,800 times per hour, has an Incabloc shock protection system, 29 jewels, and 48 hours of power reserve. Grand Cœur – Impulsive Red
Massimo (28) and Leonard Dreifuss (25), have built the Grand Cœur, as both a homage to their father and as a beacon emblematic of the future vision the brand hopes to embark on. The watch aims to symbolize and honour life, and is therefore customised with its own personalised heartbeat for its wearer. This is expressed by moving the balance and the escapement to the top of the movement and the red of the case back. Grand Cœur Pushers
In our see-through cases, a red, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical automatic movement. The watch is alive. This automatic movement with a central rotor is specially made to our quality standards by Concepto. It beats 28,800 times per hour, has an Incabloc shock protection system, 29 jewels, and 48 hours of power reserve. Grand Cœur watchbox
We spared no expense for the Grand Cœur box and used only the best material. The packaging consists of an inner and outer watch box. Both are covered with leather. The inside is made of Soprano leather. The inner watch box is designed for traveling. DLC coating
Titanium with a DLC-coating (Diamond-Like-Carbon) stands out via its beautiful grey / black colour. DLC makes stainless steel extremely abrasion and scratch resistant. Moreover, the layer of carbon applied in a state-of-the-art vacuum process is also highly anti-allergenic. Made with love in Zurich
The heart of Maurice de Mauriac beats near the Paradeplatz in the atelier located in the Tödistrasse. One encounters Maurice de Mauriac always and everywhere as a personable, human and warm family business.1
Grand Cœur 3038
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Grand Cœur – Impulsive Red
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Grand Cœur Pushers
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Grand Cœur watchbox
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DLC coating
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Made with love in Zurich
Skeleton
How much of the clock can you leave out in order to pay homage to the movement. Every Skeleton fan has his own tolerance limit. For us, however, Skeleton watches are not just omitted. We added the dimension of the open heart with the use of glass and color. You don't just see time passing, you see it living. These watches live with you.
Made with love in Zurich
The heart of Maurice de Mauriac beats near the Paradeplatz in the studio in Tödistrasse. Maurice de Mauriac always and everywhere meets you as a friendly, human, warm family business. All watches are dreamed, developed and built here with love.
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbors’ Luc Frieseisen, President of the Les Clefs d’Or Suisse and Concierce at The Dolder Grand Zurich
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
A watch launch for special people 🗝️🛎️ needs a special place ! We have found it @pier7_club in a boat on the lake of Zurich ⚓️ 🌊 It was truly a special evening & a full success - thank you everybody who made it so special @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich @yourfavouritezurichconcierge @lucfries .
The official launch will happen @ the 69th UICH International Congress in the beautiful city of Madrid, where over 400x concierges from over 40x cities will attend. We look forward seeing the reaction of the world.🌎
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see- through caseback allows a glimpse of the automatic movement with personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of each concierge individually engraved. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist and the rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case. Avaible in stainless steel or stainless steel with an gold PVD coating.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Based on the L3 Spheric Blue tricompax chronograph with fumé blue dial and housed either in an unprecedented stainless steel case with gold PVD coating, the L3 Les Clefs d’Or features the minimalistic outlook authored by award-winning Basel designer Fabian Schwaerzler — and is highlighted by the golden crossed keys in the hour register at 6 o’clock. Symbolically, the iconic logo also represents the access key to the watch: only Les Clefs d’Or associates are eligible to get one.
« The specific color combination we chose is no coincidence. It’s true that, in some European countries, the expression ‘blue over gold’ means something is perfect. But, most of all, blue and gold are Les Clefs d’Or corporate colors», says Leonard Dreifuss, Maurice de Mauriac’s Creative Director
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
THE GOLDEN WATCH FOR LES CLEFS D’OR 🔑💛
From Zurich to New York, Paris to Tokyo and everywhere in between, no one knows the world like Les Clefs d’Or. Founded in 1952, the prestigious organization partnered with us to create its own official timepiece. Noblesse oblige!
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Proud Daddy‘s of the new BÄRN-DATE 💚 - Birthday Party @tickdifferent_uhrsachen . Thank you all for coming out and celebrating the birth of the new watch: BÄRN-DATE - the first watch which speaks bernese.
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
Old but gold 🚋✨ Inspiration for the Bärn-Date, was the old bernese streetcar in it’s iconic green color with beige & gold accents. Sometimes you need the old charme for a new watch…
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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