MDM.330.GRC.45
The Grand Cœur is alive
With this watch, you get life, not only time
The WatchBros have brought the Grand Cœur to life. In her beats a blood-red heart. The Grand Cœur lives from the genes of Maurice de Mauriac’s founder and the creative power of his sons’ youth.
The Grand Cœur has an exceptional Manufacture movement, has been designed with transparency, and a unique red Sapphire Case back.
Those who hold the watch in their hands feel the mastery, become in awe, and feel that the watch is not representing the time, but the young, pulsating life.
Only 48 Grand Cœur will be available. The number stands for the place where each Grand Cœur comes to life – Tödistraße 48 in Zurich. 48 beating hearts that beat for the wearers of the watch. A watch and life can hardly be more intense.
Customize Watch
Watch Specifications
Grand Cœur 3038
In our see-through cases, a red, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical automatic movement. The watch is alive. This automatic movement with a central rotor is specially made to our quality standards by Concepto. It beats 28,800 times per hour, has an Incabloc shock protection system, 29 jewels, and 48 hours of power reserve. Grand Cœur – Impulsive Red
Massimo (28) and Leonard Dreifuss (25), have built the Grand Cœur, as both a homage to their father and as a beacon emblematic of the future vision the brand hopes to embark on. The watch aims to symbolize and honour life, and is therefore customised with its own personalised heartbeat for its wearer. This is expressed by moving the balance and the escapement to the top of the movement and the red of the case back. Grand Cœur Pushers
In our see-through cases, a red, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical automatic movement. The watch is alive. This automatic movement with a central rotor is specially made to our quality standards by Concepto. It beats 28,800 times per hour, has an Incabloc shock protection system, 29 jewels, and 48 hours of power reserve. Grand Cœur watchbox
We spared no expense for the Grand Cœur box and used only the best material. The packaging consists of an inner and outer watch box. Both are covered with leather. The inside is made of Soprano leather. The inner watch box is designed for traveling. DLC coating
Titanium with a DLC-coating (Diamond-Like-Carbon) stands out via its beautiful grey / black colour. DLC makes stainless steel extremely abrasion and scratch resistant. Moreover, the layer of carbon applied in a state-of-the-art vacuum process is also highly anti-allergenic. Made with love in Zurich
The heart of Maurice de Mauriac beats near the Paradeplatz in the atelier located in the Tödistrasse. One encounters Maurice de Mauriac always and everywhere as a personable, human and warm family business.1
Grand Cœur 3038
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Grand Cœur – Impulsive Red
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Grand Cœur Pushers
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Grand Cœur watchbox
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DLC coating
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Made with love in Zurich
Skeleton
How much of the clock can you leave out in order to pay homage to the movement. Every Skeleton fan has his own tolerance limit. For us, however, Skeleton watches are not just omitted. We added the dimension of the open heart with the use of glass and color. You don't just see time passing, you see it living. These watches live with you.
Made with love in Zurich
The heart of Maurice de Mauriac beats near the Paradeplatz in the studio in Tödistrasse. Maurice de Mauriac always and everywhere meets you as a friendly, human, warm family business. All watches are dreamed, developed and built here with love.
Come and visit out POP-UP in Bern 🐻🌈
The team of @tickdifferent_uhrsachen is taking great care of you until end of the year.
Opening hours & address on the last slide.
Interior design @mwiemasha
Furniture @mf_system
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent_uhrsachen
Launch party at our POP-UP in Bern for the Uhrsachen Boutique Edition, featuring a concert by our ambassador and former professional football player @hoarauguillaume ⚽️🎸
Thank you for everybody who came out - it was a blast.
Photos @philippmueller69
#MauriceDeMauriac #MDM #Launchparty #Uhrsachen #Bärndate
Happy FRYTI 🧡 Welcome the new BÄRN-DATE - @tickdifferent_uhrsachen boutique edition - limited to only 50 pieces, all hand made in Bern & individual engraved.
For more infos go on our website or visit our POP-UP in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent_uhrsachen #limitededition
See you tomorrow BÄRN! 👀
Launching the @tickdifferent_uhrsachen BÄRN-DATE boutique edition in our POP-UP. With our brand ambassador @hoarauguillaume as a special guest. For more details slide in our DM‘s.
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bärndate #watch #watchlaunch
BIG MOVE! Our atelier has always been in the right location, but now we are moving it.
We had to make a decision for the next 30 years. We made it. After much hesitation and discussion.
The atelier is getting a new address.
We are not revealing the new address yet. Suffice to say that our father would have loved the address with all his heart. That’s why we love it too.
The atelier will be available at the beginning of the year. We are now looking for new tenants. How wonderful it would be if someone wanted to take the spirit that will forever fill these rooms with them, so that they could celebrate similar successes in exactly the same place. Perhaps – inspired by this – even greater ones.
Is that you? Do you know someone who would like to or could be? Do you know someone who knows someone who would like to? With these words, we simply want to prevent someone from saying to us at some point: “If only I had known.” Or “Why didn’t you say anything?”
We are happy to tell interested parties about the special features of the location and the rooms. Because the atelier is close to our hearts.
In the coming weeks and months, you will find out where we have moved to in Zurich. And no, it’s not Bahnhofstrasse. It’s “Danielstrasse” opposite “Daniel-Ort”!
We wish you an exciting time.
Massimo, Leonard, Masha
and the whole Dreifuss family
📸 @gerryamstutz
#MauriceDeMauriac #MDM #moving #Bigmove #zurich
We made it to Globus ✨
Right in the heart of Zurich is @globus, one of the oldest, most beautiful & traditional home for many amazing brands. You can find us here from the 31st of October until the 18th of November.
Come by, say hi ! 👋🏻
We’ve got a mix of watches and straps waiting for you.
#globus #bahnhofstrasse #ape #zurich #watches #familybusiness #MDM #mauricedemauriac
One watch - for any wrist ✨
With its size, the L3 Small Seconds serves a growing trend towards slightly smaller watches.
📸 @which_watch_next
#MauriceDeMauriac #MDM #L3SmallSeconds #L3 #smallsecond #watch
Grand elegance in a small format - meet the L3 Small Seconds from our L series.
When we launched first the L3, the elegance of this watch became extremely visible. It’s not the conservative elegance. Its elegance fits perfectly to every environment. Not just in a fundamentally elegant lifestyle. With its colours and the complete absence of unnecessary decoration, it makes the life of an artist or an investment banker equally elegant. And if they should happen to meet, everyone will have the perfect watch on their wrist.
📸 @philippmueller69
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
ZURICH GOES DAKAR
21 .11
Time: 6-9PM
Location: Emil Frey Classics Showroom
Utoquai 55, 8008 Zurich
We invite you to the Car & Watch Launch of the OASIS RALLY TEAM.
TIME WITH CARLOS LEAL
25 .11
Time: 6-9PM
Location: MDM Garage
Geroldstrasse 5, 8005 Zürich
To celebrate Carlos becoming the new MDM ambassador, we’re hosting a special pop-up event! Meet Carlos and discover his latest works, including the new MDM watch collection.
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