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Over pitch-black espresso, fresh olive bread, and other delights, Massimo and Leonard sit at their university table, feeling, smelling, looking at material and processing samples, finished watches, and ideas, which run through their heads by the hundreds. In the mean time, they grab their phones, maintaining important personal contacts with customers, suppliers, and service providers - the big brand family. Yes, they take these contacts very seriously and do not miss an opportunity to cultivate them, together with their father. This is because the Dreifuss are also collectors of people. They want to feel what their extended family dreams of, what drives them, what moves them, and what they know. From all of this, they draw ideas for new watches and watch straps. They take the pulse of the digital family and love to live and work with that rhythm.
Maurice de Mauriac's heartbeats near the famous Paradeplatz, in the atelier at Tödistrasse 48. When you encounter Maurice de Mauriac anywhere and everywhere, it is a likable, human, warm family business. In addition to Massimo and Leonard, you will sometimes also meet Daniel Dreifuss. When he is not strolling through Zurich, or driving the classic Land Rover with one of his loves, the dog ”Toto”. His wife, Claudia Ginocchio is an inspiration to him, a painter with her work in her studio two houses down. Masha, the sister of Massimo and Leonard, pays a large influence on the family business, with her youthful thoughts and vibrant personality.