Atelier MDM
Tödistrasse 48
8002 Zurich

Mo-Fr: 09.00 – 18.00
Sa: 10.00 – 16.00

Garage MDM
Geroldstrasse 05
8005 Zurich

Do-Fr: 13.00 – 18.00

Sa: 11.00 – 18.00

Family

Maurice de Mauriac:
Time is love!

01

Daniel Dreifuss & his two sons, Massimo and Leonard. The younger generation, since 2021 have taken the helm of the family business. They are making great progress in following their father's footsteps. Making him and themself proud..

We love what we do: mechanical watches.

When Daniel Dreifuss was a banker, in New York, his life was fast. Time was money. It was at that time the financial system collapsed. However, Daniel Dreifuss did not. He turned away from money and towards time. A time staged spectacularly by mechanical watches. After many years living in New York, the man from eastern Switzerland had returned - to make base in Zurich. In 1997, he registered the Maurice de Mauriac brand. Since then, he has enjoyed the deceleration of careful watchmaking and has been internationally. Time is now love - but in a reformed way.

In 2021, he let go of what has captivated him for so many years. He retires backstage and hands over the responsibility to his sons Massimo and Leonard. Together they performed and quickly made a name for themselves in the industry - the Watchbros.

02

Family is the sacred concept for the Dreifuss family, however broadly defined, Therefor "Toto" is a welcome member. He is always there loyal and true. If he doesn't have a vernissage, a watch launch, or other social obligations to fulfill, Toto lies under the table in the studio at the Tödistrasse and lets his curly fur be stroked and tickled. As an Italian truffle dog, he feels extremely comfortable among the scents and sounds of the accumulated stories in the atelier.

03

The classic Land Rover is already a part of Zurich's cultural heritage. People wave to Daniel, Massimo or Leo, and give them their watches for servicing or ask them to come by to view the latest beauties. Customers are picked up from hotels, and homes, watches are delivered, or the Land Rover is simply parked in the sun at the best places in Zurich.

As the watch father is a colour thinker, Massimo and Leo have become one too. They think in colours, structure in colours, feel colours and hear colours. Where others only see red, they also hear and feel red. Until a leather tone is found for a watch strap, the hand colour is the way they want it, the look and feel of bronze are right. Whilst other brands might have simply developed a watch. The watch Bro’s dive into each watchcase and come out only when they have mastered every detail. Not only is this attention to detail reflected in the watches, but you also feel this passion.

If you ask the Watchbros Massimo and Leonard why they are this way, and take on the need for this sensual attention to detail, the answer is not really surprising: they love what they do! Like their father, who guided them for so many years. He did everything for the family. For his family. For the extended family of friends of his brand, because they are worth every effort. "The entire family is close to the brand Maurice de Mauriac, and we all learn. Connection, color, and welcoming the uniqueness of everyone, that's all you can give to your family for life," Daniel Dreifuss enthuses.

06

Massimo and Leonard with their father Daniel in front of the atelier at Tödistrasse 48 | 8002 Zurich.

In the evening, the Watchbros say goodbye to the last customer. The new watch is unique and will go through life connected to him by a special watch strap. He is in love and happy with Maurice de Mauriac. In the background, the soft ping of an order, was placed somewhere in America via Dreifuss' webshop. Another new member of the family. A peaceful picture in Tödistrasse. Here time is not money, but love.

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Tripadvisor

Tripadvisor

Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!
I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.
Something of the most interesting in Zurich!
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