Family
Maurice de Mauriac:
Time is love!
Family
Maurice de Mauriac:
Time is love!
01
Daniel Dreifuss & his two sons, Massimo and Leonard. The younger generation, since 2021 have taken the helm of the family business. They are making great progress in following their father's footsteps. Making him and themself proud..
We love what we do: mechanical watches.
When Daniel Dreifuss was a banker, in New York, his life was fast. Time was money. It was at that time the financial system collapsed. However, Daniel Dreifuss did not. He turned away from money and towards time. A time staged spectacularly by mechanical watches. After many years living in New York, the man from eastern Switzerland had returned - to make base in Zurich. In 1997, he registered the Maurice de Mauriac brand. Since then, he has enjoyed the deceleration of careful watchmaking and has been internationally. Time is now love - but in a reformed way.
In 2021, he let go of what has captivated him for so many years. He retires backstage and hands over the responsibility to his sons Massimo and Leonard. Together they performed and quickly made a name for themselves in the industry - the Watchbros.
02
Family is the sacred concept for the Dreifuss family, however broadly defined, Therefor "Toto" is a welcome member. He is always there loyal and true. If he doesn't have a vernissage, a watch launch, or other social obligations to fulfill, Toto lies under the table in the studio at the Tödistrasse and lets his curly fur be stroked and tickled. As an Italian truffle dog, he feels extremely comfortable among the scents and sounds of the accumulated stories in the atelier.
03
The classic Land Rover is already a part of Zurich's cultural heritage. People wave to Daniel, Massimo or Leo, and give them their watches for servicing or ask them to come by to view the latest beauties. Customers are picked up from hotels, and homes, watches are delivered, or the Land Rover is simply parked in the sun at the best places in Zurich.
As the watch father is a colour thinker, Massimo and Leo have become one too. They think in colours, structure in colours, feel colours and hear colours. Where others only see red, they also hear and feel red. Until a leather tone is found for a watch strap, the hand colour is the way they want it, the look and feel of bronze are right. Whilst other brands might have simply developed a watch. The watch Bro’s dive into each watchcase and come out only when they have mastered every detail. Not only is this attention to detail reflected in the watches, but you also feel this passion.
04
Over pitch-black espresso, fresh olive bread, and other delights, Massimo and Leonard sit at their university table, feeling, smelling, looking at material and processing samples, finished watches, and ideas, which run through their heads by the hundreds. In the mean time, they grab their phones, maintaining important personal contacts with customers, suppliers, and service providers - the big brand family. Yes, they take these contacts very seriously and do not miss an opportunity to cultivate them, together with their father. This is because the Dreifuss are also collectors of people. They want to feel what their extended family dreams of, what drives them, what moves them, and what they know. From all of this, they draw ideas for new watches and watch straps. They take the pulse of the digital family and love to live and work with that rhythm.
Maurice de Mauriac's heartbeats near the famous Paradeplatz, in the atelier at Tödistrasse 48. When you encounter Maurice de Mauriac anywhere and everywhere, it is a likable, human, warm family business. In addition to Massimo and Leonard, you will sometimes also meet Daniel Dreifuss. When he is not strolling through Zurich, or driving the classic Land Rover with one of his loves, the dog ”Toto”. His wife, Claudia Ginocchio is an inspiration to him, a painter with her work in her studio two houses down. Masha, the sister of Massimo and Leonard, pays a large influence on the family business, with her youthful thoughts and vibrant personality.
05
If after hundreds of different straps, you think there can't be more, you haven't seen the other thousand. Yes, we have many straps. Good ones, classy ones, colourful ones, quirky ones, cool ones and almost always the most suitable strap for your watch. Moreover, every strap turns your watch into a new watch.
If you ask the Watchbros Massimo and Leonard why they are this way, and take on the need for this sensual attention to detail, the answer is not really surprising: they love what they do! Like their father, who guided them for so many years. He did everything for the family. For his family. For the extended family of friends of his brand, because they are worth every effort. "The entire family is close to the brand Maurice de Mauriac, and we all learn. Connection, color, and welcoming the uniqueness of everyone, that's all you can give to your family for life," Daniel Dreifuss enthuses.
06
Massimo and Leonard with their father Daniel in front of the atelier at Tödistrasse 48 | 8002 Zurich.
In the evening, the Watchbros say goodbye to the last customer. The new watch is unique and will go through life connected to him by a special watch strap. He is in love and happy with Maurice de Mauriac. In the background, the soft ping of an order, was placed somewhere in America via Dreifuss' webshop. Another new member of the family. A peaceful picture in Tödistrasse. Here time is not money, but love.
Chrono Modern “Grand Cœur”
14.050 CHF
Chrono Classic Skeleton “Blanc Cœur”
23.800 CHF
Chrono Modern Double Sixty Rattrapante
13.250 CHF
Chrono Modern “Zurich”
3.850 CHF
Chrono Modern Blue PVD “Big Date”
12.450 CHF
Automatic Modern Blue “PVD Züri Date”
4.925 CHF
L1 Bronze
3.650 CHF
L2 White Fullsteel
4.600 CHF
L2 Red Sea
5.100 CHF
L3 White
4.600 CHF
Game, set and watch…🎾🏆
Rallymaster III and Carlos Alcaraz have won Wimbledon.
When Carlos Alcaraz still had to fight to reach the Wimbledon final, the Rallymaster III had already won. The hearts of the journalists, friends and curious onlookers who attended the launch at Wimbledon. Carlos Alcaraz has now also won. A very great achievement. To take part of our achievement you have still the chance to buy one of the only 100 Rallymaster III.
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody #greenovertan #landrover #defender
Design: @carltondewoody
Photographer: @philippmueller69
Models: @doppelganger_paris
Wimbledon’s 2024 Final Day is here💚💜🎾 As a special gift for this special day we include to every Rallymaster III sold today- a tennis ball signed by the legend @stansmithonline . Only today 14.07.2024 - CEST. First come first serve 💗🎾
PS: Maybe you will be as proud as Massimo when Stan signed his ball :)) 🥹
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Bromance on national TV 💚💜 @srfsport - watching the most beautiful one handed backhand of @stanwawrinka85 against @iamgaelmonfils - they are brothers too…
Launching the Rallymaster III in Wimbledon with legend & long time friend @stansmithonline and other tennis legends attending is a real dream coming true. 🌈✨🎾🏁 Thank you so much everybody involved for making this evening unforgettable.
@racquetmag
@carltondewoody
Caitlin Thomson
@stephchungs
@leo.thelandy
@stansmithonline
@sparkling.pr
@miguelseabra
Music @jessekotansky
Photos @therealkylekarl
House @apg_sga
Green Over Tan
The Rallymaster III features an olive-green dial reminiscent of traditional lawn tennis courts and incorporates 18k rose gold components for the first time in the series, for a slightly more sophisticated approach. Tan colored straps complete the watch’s aesthetic, giving it a ‘green over tan’ look: a favorite spec of (British) vintage & luxury car enthusiasts.
This limited-edition only has a quantity of 100 so move fast. Preorders are now open (👉🏼in bio)
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody #greenovertan #landrover #defender
Design: @carltondewoody
Photographer: @philippmueller69
Models: @doppelganger_paris
The Rallymaster III has arrived to the wholy grounds💚
Just like its predecessors, the Rallymaster III pairs classic retro details with modern tennis world cues. The timepiece sports a ‘Goldilocks’ 39mm case size well suited for most wrists. The watch box comes complete with custom pink tennis ball and multiple strap options: a grained calf leather strap and a two-piece stretchy elastic strap (both with a quick-release system) provide on-court, off-court versatility.
There will only be 100 Rallymaster IIIs worldwide. First come, first served. 🎾
You can order the Rallymaster III in our webshop, in the MDM Atelier or in the MDM Garage in Zurich. It will be delivered from September 1st.
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Photography: @detail.studios
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Chill the champagne we’re coming to Wimbledon💜💚 to launch the new Rallymaster III. Be ready. See you tomorrow.
Available to preorder July 2nd 2024 - 18.00 CEST.
First come first serve 🎾
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Campaign:
Creative Director: @philippmueller69
Photography: @philippmueller69
Models: @doppelganger_paris
Set Design: @leonardreifuss
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
It’s «TIME, prepare to play!» - Rallymaster III launching as a limited editon of only 100 watches. Available to purchase starting 6PM CEST - 2nd July 24!
First come first serve 💚🎾
Rallymaster III designed by @carltondewoody in collaboration with @racquetmag
Creative Director: @philippmueller69
Models: @doppelganger_paris
Set Design: @leonardreifuss
#MauriceDeMauriac X #Racquet #RallymasterIII #rallymaster #tennis #tennistimepiece #tennistime #racquetmagazine #carltondewoody
Events
Older Classic
11 .08
Sunday, 11. August 2024
Sunday, 08. September 2024
Location: Motorworld, Kemptthal
The smallest watch boutique in the world is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
Zurich Classic Car Award 2024 – Concours d’élégance
14 .08
09:00 – 16:00 o’Clock
Location: Bürkliplatz, Zurich
Around 100 selected classic car rarities can be admired and evaluated on Bürkliplatz in the centre of Zurich..
Tripadvisor