Atelier MDM, Tödistrasse 48, 8002 Zurich

Mo-Fr: 09.00 – 18.00
Sa: 10.00 – 16.00

Garage MDM, Geroldstrasse 05, 8005 Zurich

Do-Fr: 13.00 – 18.00

Sa: 11.00 – 18.00

Family

Maurice de Mauriac:
Time is love!

01

Daniel Dreifuss & his two sons, Massimo and Leonard. The younger generation, since 2021 have taken the helm of the family business. They are making great progress in following their father's footsteps. Making him and themself proud.

We love what we do: mechanical watches

When Daniel Dreifuss was a banker, in New York, his life was fast. Time was money. It was at that time the financial system collapsed. However, Daniel Dreifuss did not. He turned away from money and towards time. A time staged spectacularly by mechanical watches. After many years living in New York, the man from eastern Switzerland had returned - to make base in Zurich. In 1997, he registered the Maurice de Mauriac brand. Since then, he has enjoyed the deceleration of careful watchmaking and has been internationally. Time is now love - but in a reformed way.

In 2021, he let go of what has captivated him for so many years. He retires backstage and hands over the responsibility to his sons Massimo and Leonard. Together they performed and quickly made a name for themselves in the industry - the Watchbros.

02

Family is the sacred concept for the Dreifuss family, however broadly defined, Therefor "Toto" is a welcome member. He is always there loyal and true. If he doesn't have a vernissage, a watch launch, or other social obligations to fulfill, Toto lies under the table in the studio at the Tödistrasse and lets his curly fur be stroked and tickled. As an Italian truffle dog, he feels extremely comfortable among the scents and sounds of the accumulated stories in the atelier.

03

The classic Land Rover is already a part of Zurich's cultural heritage. People wave to Daniel, Massimo or Leo, and give them their watches for servicing or ask them to come by to view the latest beauties. Customers are picked up from hotels, and homes, watches are delivered, or the Land Rover is simply parked in the sun at the best places in Zurich.

As the watch father is a colour thinker, Massimo and Leo have become one too. They think in colours, structure in colours, feel colours and hear colours. Where others only see red, they also hear and feel red. Until a leather tone is found for a watch strap, the hand colour is the way they want it, the look and feel of bronze are right. Whilst other brands might have simply developed a watch. The watch Bro’s dive into each watchcase and come out only when they have mastered every detail. Not only is this attention to detail reflected in the watches, but you also feel this passion.

If you ask the Watchbros Massimo and Leonard why they are this way, and take on the need for this sensual attention to detail, the answer is not really surprising: they love what they do! Like their father, who guided them for so many years. He did everything for the family. For his family. For the extended family of friends of his brand, because they are worth every effort. "The entire family is close to the brand Maurice de Mauriac, and we all learn. Connection, color, and welcoming the uniqueness of everyone, that's all you can give to your family for life," Daniel Dreifuss enthuses.

06

Massimo and Leonard with their father Daniel in front of the atelier at Tödistrasse 48 | 8002 Zurich.

In the evening, the Watchbros say goodbye to the last customer. The new watch is unique and will go through life connected to him by a special watch strap. He is in love and happy with Maurice de Mauriac. In the background, the soft ping of an order, was placed somewhere in America via Dreifuss' webshop. Another new member of the family. A peaceful picture in Tödistrasse. Here time is not money, but love.

This could also interest you.

Instagram

SAS un jour, SAS toujours ! 1924-2024 ✨🇨🇭
The Swiss Academic Ski Club (SAS) celebrates its one hundredth anniversary in 2024. As if that wasn’t beautiful enough, they have also commissioned us to develop an anniversary watch. 100 numbered Chrono Modern Chronographs, our classic, which we have elaborately customized.

Photo: @philippmueller69 

#MauriceDeMauriac #MDM #SAS #sas100years #sas100yearcelebration
WHICH ONE WILL YOU CHOOSE?
The Pillow Watch is available in three versions.
One in titanium or bronze with white Super-lumiNova brick indicators on the dial, or in titanium with a dark DLC coating and light blue Super-lumiNova brick indicators on the dial.

📷 @philippmueller69 
@peter_mygind 

#MauriceDeMauriac #MDMwatches #MDM #pillow #bronze #bronzewatches #thepillow #superluminova #lume #rctritec #superluminova® #thepillowwatch#mansworld #man #men #mansworldzurich #watches #watcheszurich #brutalist #brutalistarchitecture #brutal #brutalistarchitechture

Events

Lesung Andrea Petkovic

06 .03

Geplant: 06.03.2024,
18:00 bis 19:00, MEZ
Ort: Maurice De Mauriac Atelier

Nichts ist so wertvoll wie gemeinsam erlebte Momente. Komm und geniesse den Luxus guter Zeit mit uns – der Familie Dreifuss.

SAS 100 Year Jubilee Week

17 .03

Wo Menschen sich treffen, ihre Leidenschaft zu leben, da sind auch wir. Lass uns zusammen eine gute Zeit haben.

Mini Cooper Meet @ Ace Cafe Luzern

23 .03

Geplant: 23.03.2024,
Ort: Ace Cafe Luzern

Die kleinste Uhren-Boutique der Welt ist wieder da, wo die Welt besonders schön und spannend ist. Triff die Dreifuss und hab eine gute Zeit.

Tripadvisor

Tripadvisor

A super interesting and exceptional atelier; a family that lives and loves your craft and produces distinctive watches that have enormous character and exclusivity. Experience exclusivity!
I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.
Family business with heart and flair !
Creative, innovative, fresh and modern. For all those who love the special and unconventional. In addition, an extremely friendly reception, so that the visit to Tödistrasse 48 immediately became the highlight of the week. Our recommendation is: A MUST for everyone who loves the individual and unique ! Rating in Gault-Millau points: a smooth 20 !
Something of the most interesting in Zurich!
No industrial, sterile marketing of the usual pilot watch brands but personal advice with competence, heart, brain and humor.
The fascination for the watches noticeable and yet the contact with Leo and Massimo is as personal and direct as it can be.
Also, the selection of watch straps is infinitely large and there is something for every taste.
I bought a new watch strap for my IWC watch. Super selection and price. Very nice and courteous service. Thank you very much.
+ Zoom
Close