Atelier MDM
Tödistrasse 48
8002 Zurich

Mo-Fr: 09.00 – 18.00
Sa: 10.00 – 16.00

Garage MDM
Geroldstrasse 05
8005 Zurich

Do-Fr: 13.00 – 18.00

Sa: 11.00 – 18.00


Maurice de Mauriac:
Time is love!


Daniel Dreifuss & his two sons, Massimo and Leonard. The younger generation, since 2021 have taken the helm of the family business. They are making great progress in following their father's footsteps. Making him and themself proud..

We love what we do: mechanical watches.

When Daniel Dreifuss was a banker, in New York, his life was fast. Time was money. It was at that time the financial system collapsed. However, Daniel Dreifuss did not. He turned away from money and towards time. A time staged spectacularly by mechanical watches. After many years living in New York, the man from eastern Switzerland had returned - to make base in Zurich. In 1997, he registered the Maurice de Mauriac brand. Since then, he has enjoyed the deceleration of careful watchmaking and has been internationally. Time is now love - but in a reformed way.

In 2021, he let go of what has captivated him for so many years. He retires backstage and hands over the responsibility to his sons Massimo and Leonard. Together they performed and quickly made a name for themselves in the industry - the Watchbros.


Family is the sacred concept for the Dreifuss family, however broadly defined, Therefor "Toto" is a welcome member. He is always there loyal and true. If he doesn't have a vernissage, a watch launch, or other social obligations to fulfill, Toto lies under the table in the studio at the Tödistrasse and lets his curly fur be stroked and tickled. As an Italian truffle dog, he feels extremely comfortable among the scents and sounds of the accumulated stories in the atelier.


The classic Land Rover is already a part of Zurich's cultural heritage. People wave to Daniel, Massimo or Leo, and give them their watches for servicing or ask them to come by to view the latest beauties. Customers are picked up from hotels, and homes, watches are delivered, or the Land Rover is simply parked in the sun at the best places in Zurich.

As the watch father is a colour thinker, Massimo and Leo have become one too. They think in colours, structure in colours, feel colours and hear colours. Where others only see red, they also hear and feel red. Until a leather tone is found for a watch strap, the hand colour is the way they want it, the look and feel of bronze are right. Whilst other brands might have simply developed a watch. The watch Bro’s dive into each watchcase and come out only when they have mastered every detail. Not only is this attention to detail reflected in the watches, but you also feel this passion.

If you ask the Watchbros Massimo and Leonard why they are this way, and take on the need for this sensual attention to detail, the answer is not really surprising: they love what they do! Like their father, who guided them for so many years. He did everything for the family. For his family. For the extended family of friends of his brand, because they are worth every effort. "The entire family is close to the brand Maurice de Mauriac, and we all learn. Connection, color, and welcoming the uniqueness of everyone, that's all you can give to your family for life," Daniel Dreifuss enthuses.


Massimo and Leonard with their father Daniel in front of the atelier at Tödistrasse 48 | 8002 Zurich.

In the evening, the Watchbros say goodbye to the last customer. The new watch is unique and will go through life connected to him by a special watch strap. He is in love and happy with Maurice de Mauriac. In the background, the soft ping of an order, was placed somewhere in America via Dreifuss' webshop. Another new member of the family. A peaceful picture in Tödistrasse. Here time is not money, but love.

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Weekend Baby 💥🏁🧡 Clients rolling into weekend like this. Custom made dial for his L3 in lava orange - like his #Porsche 911 GTS.
#MauriceDeMauriac #MDM #client #clients #color #lavaorange #lavaorangegt3rs #car #carporn #weekend #drivingintoweekend
@andreapetkovici we found your double 💞🏁
Happy Friday everyone.

#MauriceDeMauriac #MDM #book #andreapetkovic #zeit #pink #thinkpink #thinkpink🎀 #buckethat
Let’s go! Another Week, another chance & another car!🏁🏎️⬅️ Have a good start into the week everyone.

PS: We got the right keyholders for your car…

#MDM #MauriceDeMauriac #Monday #mondaymotivation #motivationmonday #mondayvibes  #mondayquotes #car #carporn #mclaren #atelier #zurich
Sunday is Family Day ❤️ for us it’s everyday and now it can be for you too…

You can get a Nato strap for your watch to match your Lanyard and key ring - or vice versa. It’s not only extremely cool, but also a pendant in the broader sense. This is because the watch remains firmly attached to the arm even if a bar should give up its function. In the exciting times between spring and summer, this is certainly a valuable idea.

You can also simply find our lanyards and key holders extremely beautiful. They already have many fans. You may also want to become a follower of these pendats.

📷 @detail.studios 

#MauriceDeMauriac #MDM #family #sunday #flannel #flannelshirt #portugueseflannel #Key #Keyrings #lanyard #landyards #accessories #color #cars #carkeys
The keys to the most beautiful cars in the world can be found with our key holders and lanyards. The same goes for cellar keys, boat keys, house keys, toilet keys, safe keys and garden gate keys.

📷 @detail.studios 

#MauriceDeMauriac #MDM #Key #Keyrings #lanyard #landyards #accessories #color #cars #carkeys
You have asked, we delivered. 🏎️🏆✨Find Now our brand new lanyards in the famous colors of our natostraps:

France 🇫🇷
Finish Flag 🏁
Old Racing 🧡💙
Old England💜💚
Desert Rally🏎️
Terre Battue🎾🧡

You can find them in the Atelier, in the MDM Garage and in the webshop. Now everywhere with the spring break offer “buy3pay2”!

📷 @detail.studios 

#MauriceDeMauriac #MDM #Key #Keyrings #lanyard #landyards #accessories #color #cars #carkeys
For the 10X time @zsclions is Swiss Icehockey Champion 🇨🇭🏆🥇
Having a Drink in Zurich and seeing the Assistant Coach @faschwa with the Swiss Champion Cup #onlyinswitzerland . Congrats to the whole team of @zsclions & @marcrow61 … having the cup in the hands like 10years ago with @daniel.dreifuss_zurich_watches when we were sponsors… Feels good. 

#MauriceDeMauriac #MDM #ZSC #Winner #SwissChampion #zsclions #icehockey #wow


Porsche Meets @ Ace Cafe Luzern

18 .05

Planned: 18.05.2024,
Location: Ace Cafe Luzern

The smallest watch boutique in the world is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

Learn more


18 .05


  • 18.05.2024
  • 25.05.2024

18:00 – 19:00, MEZ
Location: Frau Gerolds Garten

Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.

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Harley Meets @ Ace Café Luzern

19 .05

Planned: 19.05.2024,
Location: Ace Cafe Luzern

If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.

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Badi Markt Monocle Café

25 .05

Planned: 19.05.2024,
Location: Monocle Café Zurich

Enjoyment always makes for a good time. Enjoy with us!

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Indian Motorcycle Meet

25 .05

Planned: 25.05.2024,
Location: Sportrock Wildsau

If we’re there, you can be sure you’ll have a good time with us. Because time is something we can do.

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Swiss Classic World

31 .05 – 02 .06

Planned: 31.05.2024 bis 02.06.2024

Location: Messe Luzern

Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.

Learn more

Zurich Art Weekend

06 .06 – 09 .06

Planned: 06.06.2024 – 09.06.2024

Location: Zurich

Those who love good times are looking for good times. Here you will have it. Together with us – the Dreifuss family.

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Open House Day – 25 Years A Plus

07 .06



11:00 until open end
Location: Hinwil

The event is very popular and the number of places is limited:
Register today!

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Older Classic

09 .06


  • Sunday, 09. June 2024
  • Sunday, 11. August 2024
  • Sunday, 08. September 2024

Location: Motorworld, Kemptthal

The smallest watch boutique in the world is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

Learn more

photo basel 2024

10 .06 – 16 .06

Planned: 10.06.2024 – 16.06.2024

Location: Volkshaus Basel

The smallest watch boutique in the world is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

Learn more

Arosa Harley Weekend

14 .06 – 16 .06

Planned: 14.06.2024 – 16.06.2024 MESZ

Location: at the Waldhotel Arosa

For 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage..

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SAS 100 Year Jubilee Week

29 .06

Planned: 29.06.2024,
Location: Bern

Where people meet to live their passion, there we are too. Let’s have a good time together.

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Zurich Classic Car Award 2024 – Concours d’élégance

14 .08

Planned: We, 14.08.2024, 09:00 – 16:00 o’Clock

Location: Bürkliplatz, Zurich

Around 100 selected classic car rarities can be admired and evaluated on Bürkliplatz in the centre of Zurich..

Learn more


Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!
I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.
Something of the most interesting in Zurich!
+ Zoom