The Story
Automatic Modern Blue “PVD Züri Date”
4,925 CHF
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AUTOMATIC MODERN BLUE PVD “ZÜRI DATE”
MDM.130.ZueriDate.TI.39.BE
Mäntig, Zischtig, Mittwuch, Dunstig, Fritig, Samschtig, Sunntig – this watch celebrates our anniversary like real locals in Swissgerman. The basis of this anniversary watch is our automatic case. Developed by Daniel Dreifuss and his sons, the Watchbros, they enlightened this watch with Swiss German and made its Zurich roots visible and tangible. The successful Automatik Modern case shimmers blue and is limited to 25 watches worldwide. If it is not the quantity but the quality of time that is important to you, you will find in this watch a companion with whom it is a great joy to rejoice. Your time has never been so Zurich as with this watch – no matter where you are in the world.
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Watch Specifications
25 also in the Züri night
Super is the minimum requirement for this watch. That is why the watch glows with Superluminova. The 25 are in blue and the rest in white. Why Superluminova? Because this phosphorus luminescent material is 100 times brighter than all comparable inactive luminescent pigments. Inactive means that no radioactive additives have been used. And yet Superluminova stores so much light that it emits it for hours even in the dark. This looks beautiful and makes the watch a reliable partner in the dark.Zueri-Date Caseback
Our display back case uses a blue sapphire crystal and thus allows for an unobstructed view of the pulsating ETA 2834 caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the limited number on the rotor, each watch becomes a truly personal gift – even to oneself.Zueri-Date Sideview
The cases for automatic watches are 12mm tall, have a domed sapphire and a crown. The crown offers grip and precise turning, thereby making adjustments to the watch very easy. The watch is water-resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking, or swimming.Limited to 25 pieces
This watch is a watchmaking symbiosis of the power of the founder Daniel Dreifuss and the adolescent power of his sons, the Watchbros, who have taken this watch to a new level. Although the Chrono Modern is one of Maurice de Mauriac's best-selling watches, this watch only exists 25 times. Put it on. Give it your arm as a stage and you will rejoice. Time has never been so Zurich-like, time has never been so Maurice de Mauriac. Time has never been so you.
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25 also in the Züri night
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Zueri-Date Caseback
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Zueri-Date Sideview
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Limited to 25 pieces
and the adolescent power of his sons, the Watchbros, who have taken this watch to a new level. Although the Chrono Modern is one of Maurice de Mauriac's best-selling watches, this watch only exists 25 times. Put it on. Give it your arm as a stage and you will rejoice. Time has never been so Zurich-like, time has never been so Maurice de Mauriac. Time has never been so you.
Modern
Our success is built on these watches! They are our classics, and may forever be called "Chrono Modern". Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt - a "Chrono Modern" always adorns a strong arm. No matter whether on water, on land or in the air. Mechanically driven, of course, the "Chrono Modern" is modular in design and allows for unique customization. You will love it as it will love you.
Last Week of Pink October 💗
You know us. We like to play with traditions. We even enjoy breaking them. But there is one tradition that is sacred to us – Pink October.
Pink October is an international campaign against breast cancer. The aim is to raise awareness and collect money so that the fight against breast cancer can be effective.
For this reason, we donate 20% of the purchase price of every watch with a pink dial sold in October to the Zurich Cancer League @krebsligazuerich
It was cancer that changed our family’s world two years ago. For us, this commitment is therefore more than just a tradition – it is a matter close to our hearts.
Is it close to yours too? Then you have one more week to make an impact.
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
NEW YORK 🗽🩷 Today is the last day at the Windup Watch Fair. What a fun TIME we had so far! The city treated us incredibly well once again:) We had inspiring conversations, sunshine, coffee and countless laughs.
Thank you to everyone who stopped by, said hi – and to those we’re seeing again today.
So many of you asked about the sold-out Rallymaster III … well : @carltondewoody and we have something very special coming soon for the AO. Thanks for the love! Send us a message and we put you on the waiting list:) #windup #windupnewyork #windupnyc #nyc #watches #switzerland #zurich #MDM #mauricedemruaic #rallymaster
National Congress of @lesclefsdorsuisse 🇨🇭🛎️ - having a good TIME is given (by us).
See here the full board of directors smiling.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorsuisse
NEW YORK, WE ARE COMING! 🗽🩷
You can find us in October (17–19) at the Windup Watch Fair. Let us know if we should bring your special timepiece with us. We would be more than happy to meet you there – your MDM Family. #MDM #newyork #windup #windupwatchfair #watchfair #familybusiness❤️ #watches
Greyhound Bus in Zurich 🎱
#MauriceDeMauriac #MDM #Bentley #Greyhound #greyhoundbus
Why we are here in Porto? Because of the weather🌞
No just! Because we found an amazing retailer @watch.garage .The owner André who became more a friend than only a retailer. We try to do business with mindliked people and always combine it with pleasure. Because at the end of the day everybody just wants to have a good TIME! We definitely had it here in Porto.
Thank you everybody involved:
@watch.garage @paulo.pires.santos @miguelseabra @sparkling.pr @marinacoelho.sparklingpr
#mauricedemauriac #mdm #watches #porto #watchgarage
See you tomorrow in Lisboa and on Saturday in Porto.
Reach out if you’d like to join us ✨❤️
You can find us at our new retailer @watch.garage
Candal Park, R. 28 de Janeiro 350, fração HI-02, 4400-335 Vila Nova de Gaia, Portugal 📍 #portugal #porto #lisboa #watch #swisswatches #family #mauricedemauriac #mdm
A new chapter begins.
After St. Moritz and Portofino, our journey now continues in Porto. We are beyond happy to have found the perfect home for our watches there 🌊🇵🇹
A place where time feels right and stories grow. A space that carries the same spirit as our atelier in Zurich — @watch.garage
✨ Launch & Press Party in Lisbon
Friday, 10.10 · 16:00–20:00 · @ferroviario.bar.terraco
✨Launch Party in Porto
Saturday, 11.10 · 11:00–19:00 · @watch.garage
📸 @philippmueller69 H&M @tanyakoch
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Invitation to Bern
06 .11
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
Time: 18:00 – 21:00
Experience our pop-up in Bern – a special event in the presence of our ambassador Guillaume Hoarau. A moment to immerse yourself in the world of Maurice de Mauriac.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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