L3 WHITE
MDM.L3.ST.WE.
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: stainless steel
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100
Our see-through cases, a blue, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical movement. The watch is alive. This movement is specially made to our quality standards by Concepto. It is a manual wind movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels. Also available with an automatic movement. elegant steel pushers
Here in the silver stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs. L3 White – the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. 1
Caliber C8100
2
elegant steel pushers
3
L3 White – the darker the brighter
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Steel
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
We would like to thank Jelmoli for inviting us to their space with a pop up store twice. We had great encounters and met many old and new clients and friends. It was fun & an honor to be here. Thank you.
#mauricedemauriac #mdm #jelmoli #popup #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
Happy DONNSCHTIG - The Zug-Date is available in blue and cherry red @lesdeuxmen .
The colour of Zug is blue. The dial of the Zug-Date is also blue, of course.The second colour of the dial is red. A beautiful red inspired by the cherries of @ettersoehneag
Which version you like better 💙 / 🍒?
Comment below 👇🏻
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Thank you Jelmoli 💛 you can find us at the main entrance of Jelmoli at Bahnhofstrasse for the next two weeks. Come by and say hi! The MDM family wishes you a nice weekend #mauricedemauriac #mdm #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
BLACK SHEEP OF THE SHOW 🐑❤️ We are honored that many people came to our booth @windupwatchfair and claimed us to be “BEST OF SHOW”. What a great feedback at a fair with over 140+ watchbrands!
Here are some “Warm & Wonderful” shoots from some of our latest watches. Thank you @which_watch_next for the great shots.📸
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The “Black Sheep” Watch, where it was born, in the english country side. 🐑❤️ Happy 45th Birthday @warmandwonderful
@aramintareed / @mintlikescars
by @cleoleathervisuals
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The iconic sweather is now a watch! Limited to only 45 pieces for 45th Birthday of @warmandwonderful 🐑❤️ Now available link in the bio.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
It’s ON 🐑🇨🇭we are here in NYC @windupwatchfair Come by say hi.
From October 18-20, Center415, located in the heart of New York with two large exhibition halls, an own gallery for discussion panels, a bar, lounge and space for over 110 brands - and us!
The Rallymaster Ill, which we launched with Racquet magazine in Wimbledon earlier this year, will be on display in NYC in a limited edition. We will also be presenting the new collab with Warm&Wonderful, the watch of the creative class and the classics by Maurice de Mauriac, international and regional - for example, watches that can “speak” Zurich German.
See you here? See you here!
Have a great time.
Massimo, Leonard, Masha and the whole Dreifuss family
Windup Watch Fair New York 2024
Center 415
October 18: 12 PM - 6 PM
October 19: 12 PM - 6 PM
October 20: 12 PM - 5 PM
Windup Watch Fair is free and open to the public - all are welcome.
#WindupWatchFair #wornandwound #experienceenthusiasm #watches #watchfam #watchmeetup
The BLACK SHEEP is now a watch 🐑❤️
To celebrate the 45th anniversary of the original knitwear company @warmandwonderful revitalised by Rowing Blazers.
Limited to 45 pieces, the ‘Black Sheep’ edition fits most wrists with its 39mm case, traditionally used in the brand’s Classic collection and tennis-inspired Rallymaster series. It is powered by a Swiss Landeron automatic movement and comes with not one, but two two-piece stretch textile straps specially developed for Maurice de Mauriac – one black and one white, both with a red centre line, which can be worn according to the wearer’s mood or style.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
Events
Gondel Gärtli
05 .11 – 02 .02
Location:
Zürich: Restaurant Rigiblick, Germaniastrasse 99, 8044 Zurich
Zug: Seebad Siehbach, Zug
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Winter Wonderland
20 .11 – 31 .01
Location: LAKE SIDE
Bellerivestrasse 170
8008 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Merry Memories
21 .11 – 24 .12
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.
Weihnachtsdorf Sechseläutenplatz
21 .11 – 08 .12
Location: Zurcher Wienachtsdorf
Bellevue, 8004 Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
Japanese Iglu
22 .11 – 31 .01
Location: Restaurant Belvoirpark, Zurich
Enjoyment always makes for a good time. Enjoy with us!
Weihnachtsmarkt Münsterhof
09 .12 – 23 .12
Location: Münsterhof, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
X-MAS Line
11 .12 – 15 .12
Location: Bahnhofstrasse 22-28, Zug
If we’re there, you can be sure you’ll have a good time with us. Because we know time.
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