The new Züri-Date was created in tram No. 8
Zurich is not only the company location of Maurice de Mauriac. Zurich is also the source of inspiration for the watchbros Massimo and Leonard Dreifuss. Provocations for the senses lurk everywhere. Sounds, shapes, colors, movements. Everything that the world has to offer in terms of new things can be found in Zurich shortly afterwards. A new car, a motorcycle, fashion, mobile gadgets... the financially strong Zurichers and Zurich tourists use the Zurich catwalk to show it off. And when a watch sees the light of day somewhere in the world, it pushes it to Zurich to compete with the best.
Massimo Dreifuss describes the design process of the new Züri-Date as special: "We kept getting on different trams at Paradeplatz, letting the colors work on us and changing them slightly again and again. In the end, we had harmonized the aesthetics of the tram colors with our aesthetics." He remembers that the colors were fixed on Zischtig around 10 p.m. in streetcar 8 just before Paradeplatz. In the tram in which the Watchbros' sister commutes between the MDM Garage and the studio. The streetcar was still squealing with delight on the last curve. A watch cannot be more Zurich.
We put the colors of Zurich's trams on your wrists every day.
The new Züri-Date is now available in all colors and versions of the watch strap in the studio in Tödistr. 48, in the MDM Garage in Geroldstrasse 5 in Züri West (attention, opening hours!) and of course worldwide in the MDM Webshop.
On July 7, 2023, the Züri-Date will be launched at the Zürifaescht, which only takes place every three years. For the launch, the watch will also be available directly at the Zürifaescht on Saturday, 08.07. and Sunday, 09.07, from 17-22 hrs. Right behind the Modissa building at the market for design, fashion and jewelry from all over the world - of course in the smallest watch boutique in the world - in our yellow APE.