Maurice de Mauriac goes pink – in October. Why? In 1985, the American Cancer Society launched Pink October. The idea was to generate awareness about breast cancer. The most common type of cancer in women. In Switzerland, Pink October has become very popular thanks to the commitment of the Swiss Cancer Society. This year, we decided to support Pink October as well. Because besides publicity, which we of course offer to this action, the acting organizations need money to be able to finance their so important work.
You can buy the watch simply because you personally find it beautiful, or you want to give courage to someone whom the topic just affects personally. Others have defied cancer and want to celebrate the victory. There are many reasons to buy the L3 Cherry Blossom for yourself or others. In any case, one owns an absolutely unique watch, is committed to an important cause, and then enjoys it for many years.
Collaboration with Andrea Petković
With the writer and ex-tennis player Andrea Petcović, an admirable woman and a great person wears this watch to make our Pink October commitment against breast cancer maximally successful. She is a border crosser, has had to cross borders again and again in order to be successful, had to develop strength where it was not always self-evident.
If you also want to help with the breast tone of conviction, we have pink ribbons ready to be pinned – and the L3 Cherry Blossom.