Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3.650 CHF
Automatic Modern: “Züri Date” Orange
3.650 CHF
Automatic Modern: “Züri Date” Yellow
3.650 CHF
Automatic Modern: “Züri Date” Green
3.650 CHF
Automatic Modern: “Züri Date” Turquoise
3.650 CHF
Automatic Modern: “Züri Date” Black
3.650 CHF
Automatic Modern: “Züri Date” Silver
3.650 CHF
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
The Watch Bro’s Toy! Old but❤️ - we missed the right moment to post (happens even to best) and we didn’t want to let it get lost… Would be also something for you @doppelganger_paris ?
#MauriceDeMauriac #MDM #Toys #WatchBros #Bro #bros #adidas #commedesgarçons #play
Last Day of @photobasel 2025 - come to see beautiful photos & watches. Here seen the back of the new BASEL-DATE: The first 10 are individual numbered.
#MauriceDeMauriac #MDM #photobasel #baseldate #watches #MDMwatches
Winner Photo of this Years Maurice De Mauriac Award is „Traces of Light“ #013 of @chris.tille 🌈📷
Chris Tille is an interdisciplinary artist and designer based in Zurich and Berlin (Switzerland/Germany).
No photography without light. German photographer and artist Chris Tille, who also integrates science into his work, is well aware of this. Instead of using traditional tools such as brushes and cameras, he analyzed the light for one of his series using a spectrometer.
Congratulation Chris! ✨
#MauriceDeMauriac #MDM #photoaward #photobasel #art #artbasel #photos #photography
Following the ZÜRI-DATE, the BÄRN-DATE and the ZUG-DATE, the BASEL-DATE now speaks the Basel dialect. This means that the days of the week on the Day-Date movement speak the language of the people of Basel.
#mauricedemauriac #mdmwatches #watches #photobasel #basel #baseldate
10 years of @photobasel ! 📸💚 To celebrate this milestone together we created the first watch which speaks the basel dialect: BASEL-DATE!
Come to see us and the watch @photobasel from 16.06. - 22.06.25
#MauriceDeMauriac #MDM #Baseldate #photobasel #photos #watches #basel
Time well spent at the Arosa Harley Weekend 🌞🏔️Good friends & family, good food & drinks and last but bot least good bikes & cars. What you want more? Nothing. We are happy! See you next year Arosa!
@hedinswiss.ineosgrenadier
@harleydavidson.switzerland
#MauriceDeMauriac #MDM #Arosa #ArosaHarleyWeekend #mountains #harleydavidson #swissmountains🇨🇭 #cars #bikes #rideout
Events
Wimbledon in Zurich
13 .07
Location: Tödistrasse 48, Zurich
We’re inviting you to join us for the Wimbledon final on Sunday, July 13th, 2025, right here in our atelier.
Expect a giant screen, our space laid out in fresh green grass, Strawberries & Cream, Champagne, and just the right ceiling height for a celebratory leap – for that ultimate Wimbledon feeling.
ZUG OPEN 2025
20 .07 – 27 .07
Location: Tennisclub Zug
Where people meet to live their passion, there we are too. Let’s have a good time together.
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