The Pillow Watch
The very first Pillow Watch case, which was on the table in our studio, caused a sensation. Everyone took it in their hands, weighed it, turned it and asked, when is it coming? For a long time we said soon. Soon is now!
The housing, voluminous and curved in every direction, is reminiscent of a pillow. And that's where cozy comes to an end. You would expect to see the Pillow Watch on the arm of a man who wants to make a statement and stand out. Every movement becomes a smart pose. The arm in the line of sight of the eyes. The watch sliding out of the sleeve. The arm on the desk. The wrist on a clasping fist. The Pillow Watch takes the space it needs and fills it. A watch that people fall in love with. Who? Who fits the wearer of the watch. Who else?
The case is based on an aesthetic that is now known as brutalism. Monumental, impressive, solid, eternally durable. But it is not time iron. A time titanium, because the Pillow Watch is available in titanium and in DLC-coated titanium - diamond-hard. Those who love it when time has weight, take it in bronze and wear it as a sculpture.
The dial is deep and thick with luminous Super-LumiNova blocks. It takes the watch out of brutalism and lets it glide casually into modernity.
Our photographer Philip Müller found the location for the campaign photos in the "Hochhaus zur Palme", an architectural statement in Zurich just two minutes away from the studio. Architecture from another era that seemed to be back in the here and now with the Pillow Watch. The actor Peter Mygind immediately felt the Pillow Case, was able to portray it and stood for the watch as if he were part of its sculptural grace. You can still feel and hear the breeze in the skyscraper that his movements left behind. They are proof of the effect of the Pillow Watch on and with a man.