This sentence unites Noah and the Dreifuss
Our watches are worn for pleasure, not just to own them. And this is exactly where Noah Rechsteiner, Switzerland's most extraordinary vegan chef, and we fit extremely well together. Because he also subordinates everything to pleasure. Fruit and vegetables come into his kitchen from "around the corner" and are very flavourful. He composes everything together to create an even greater pleasure, an art, for many senses.
Michel de Montaigne is credited with the phrase "Pleasure, not possessions, makes you happy!" Montaigne was one of the inspirations for Daniel Dreifuss, the founder of Maurice de Mauriac. Massimo, Leonard and Masha continue to live out this inspiration and are constantly being found by people who share this love of pleasure.
When the Dreifuss and the Rechsteiner meet, one raves about an apple leather, a shape, a colour or a very specific gold, while the other loses himself in the description of chard, the aromatic preparation and the arrangement on the plate.
Noah has recently started his own vegetable garden, where he grows vegetables especially for his restaurant. When his hands examine the vegetables, testing their growth and flavour, his L3 is part of the experience. The bronze, the apple leather and the colour become one with his nature and his philosophy. It is a pleasure to watch.
For all their love of indulgence, Noah, Massimo, Leonard and Masha are also entrepreneurs and not only lose themselves in pleasure, but also recognise how they can do themselves good. Noah Rechsteiner is an ambassador for Maurice de Mauriac. A situation that both sides enjoy very much because they are so similar in the sensuality of what they do.
Noah wears an L3 in bronze with this special green dial. He loves the bronze because it starts to come alive after a short period of wear, becoming more and more tactile. When the Dreifusses are in their Adidas tracksuit phase and meet the more dandyishly dressed Rechsteiner, you know that extremes have come together. They are close in their enjoyment and in the values on which they base their pleasures - a good time with an exceptionally good meal - a good life divided by a special watch into the time of the most beautiful pleasures.
Noah Rechsteiner presents his skilfully prepared vegan dishes in his restaurant ANOAH in Zurich. You will recognise him by his watch - among other things.
