L3 BRONZE SPHERIC PURPLE
MDM.L3.BR.SPL
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Bronze form Zurich
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 Bronze
Our see-through cases, a blue, anti-reflective sapphire crystal reveals the vibrant caliber. You have the feeling of being able to see and feel the soul of the mechanical movement. The watch is alive. This movement is specially made to our quality standards by Concepto. You can choose between a manual wind or automatic movement. With hours, minutes, and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant bronze pushers
There in the bronze version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Bronze
We use a very individual bronze alloy sourced in Zurich. Bronze is anti-magnetic, resistant to wear, is elastic, slightly more brittle and 10% heavier than stainless steel. Above all, it stands out due to its resistance to seawater. Beneath a layer of oxidised copper, the material offers lasting protection. The discolouration of the bronze is particularly appealing and means that every watch, over time, evolves into a unique piece—one solely influenced by the life of the watch owner. While bronze can stain, these stains are usually removed in the normal laundry process. 1
Caliber C8100 Bronze
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elegant bronze pushers
3
L3 The darker, the brighter
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Bronze
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbors’ Luc Frieseisen, President of the Les Clefs d’Or Suisse and Concierce at The Dolder Grand Zurich
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
A watch launch for special people 🗝️🛎️ needs a special place ! We have found it @pier7_club in a boat on the lake of Zurich ⚓️ 🌊 It was truly a special evening & a full success - thank you everybody who made it so special @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich @yourfavouritezurichconcierge @lucfries .
The official launch will happen @ the 69th UICH International Congress in the beautiful city of Madrid, where over 400x concierges from over 40x cities will attend. We look forward seeing the reaction of the world.🌎
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see- through caseback allows a glimpse of the automatic movement with personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of each concierge individually engraved. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist and the rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case. Avaible in stainless steel or stainless steel with an gold PVD coating.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Based on the L3 Spheric Blue tricompax chronograph with fumé blue dial and housed either in an unprecedented stainless steel case with gold PVD coating, the L3 Les Clefs d’Or features the minimalistic outlook authored by award-winning Basel designer Fabian Schwaerzler — and is highlighted by the golden crossed keys in the hour register at 6 o’clock. Symbolically, the iconic logo also represents the access key to the watch: only Les Clefs d’Or associates are eligible to get one.
« The specific color combination we chose is no coincidence. It’s true that, in some European countries, the expression ‘blue over gold’ means something is perfect. But, most of all, blue and gold are Les Clefs d’Or corporate colors», says Leonard Dreifuss, Maurice de Mauriac’s Creative Director
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
THE GOLDEN WATCH FOR LES CLEFS D’OR 🔑💛
From Zurich to New York, Paris to Tokyo and everywhere in between, no one knows the world like Les Clefs d’Or. Founded in 1952, the prestigious organization partnered with us to create its own official timepiece. Noblesse oblige!
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Proud Daddy‘s of the new BÄRN-DATE 💚 - Birthday Party @tickdifferent_uhrsachen . Thank you all for coming out and celebrating the birth of the new watch: BÄRN-DATE - the first watch which speaks bernese.
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
Old but gold 🚋✨ Inspiration for the Bärn-Date, was the old bernese streetcar in it’s iconic green color with beige & gold accents. Sometimes you need the old charme for a new watch…
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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