L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbors’ Luc Frieseisen, President of the Les Clefs d’Or Suisse and Concierce at The Dolder Grand Zurich
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
A watch launch for special people 🗝️🛎️ needs a special place ! We have found it @pier7_club in a boat on the lake of Zurich ⚓️ 🌊 It was truly a special evening & a full success - thank you everybody who made it so special @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich @yourfavouritezurichconcierge @lucfries .
The official launch will happen @ the 69th UICH International Congress in the beautiful city of Madrid, where over 400x concierges from over 40x cities will attend. We look forward seeing the reaction of the world.🌎
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see- through caseback allows a glimpse of the automatic movement with personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of each concierge individually engraved. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist and the rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case. Avaible in stainless steel or stainless steel with an gold PVD coating.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Based on the L3 Spheric Blue tricompax chronograph with fumé blue dial and housed either in an unprecedented stainless steel case with gold PVD coating, the L3 Les Clefs d’Or features the minimalistic outlook authored by award-winning Basel designer Fabian Schwaerzler — and is highlighted by the golden crossed keys in the hour register at 6 o’clock. Symbolically, the iconic logo also represents the access key to the watch: only Les Clefs d’Or associates are eligible to get one.
« The specific color combination we chose is no coincidence. It’s true that, in some European countries, the expression ‘blue over gold’ means something is perfect. But, most of all, blue and gold are Les Clefs d’Or corporate colors», says Leonard Dreifuss, Maurice de Mauriac’s Creative Director
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
THE GOLDEN WATCH FOR LES CLEFS D’OR 🔑💛
From Zurich to New York, Paris to Tokyo and everywhere in between, no one knows the world like Les Clefs d’Or. Founded in 1952, the prestigious organization partnered with us to create its own official timepiece. Noblesse oblige!
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Proud Daddy‘s of the new BÄRN-DATE 💚 - Birthday Party @tickdifferent_uhrsachen . Thank you all for coming out and celebrating the birth of the new watch: BÄRN-DATE - the first watch which speaks bernese.
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
Old but gold 🚋✨ Inspiration for the Bärn-Date, was the old bernese streetcar in it’s iconic green color with beige & gold accents. Sometimes you need the old charme for a new watch…
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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