L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
Happy Weekend everyone - where are you going? ✨
#MauriceDeMauriac #MDM #porsche #porsche1600 #porsche1600super #porsche1600speedster
We are celebrating 100 years of RIOJA! 🍷🍇
Exactly 100 years ago, Rioja became the first Spanish wine region to receive the DO designation of origin. Today, Rioja is one of the world’s most important wine references. As with high-quality Swiss watches, the quality of Rioja wines is based on high craftsmanship, tradition, and precision. That is why we are participating in this anniversary event. There will be a variety of wines to taste, accompanied by tapas and music. During the evening, our L3 Spheric Red will be raffled off, its brick-red dial reminiscent of the color of a Rioja Gran Reserva.
PARK HYATT HOTEL, ZURICH
SEPTEMBER 25, 2025
5:00 PM TO 8:00 PM
Slide in our DM for a free entry.
@riojawein @rioja
📸 @paulo.pires.santos
#MauriceDeMauriac #MDM #wine #rioja #rioja100años
What’s your favorite leash? 🌈🦮
Comment below👇🏻
📸by @detail.studios @detailzurich #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Happy Dog’s Life 🐶🌞 especially with a leash & dog collar of us. Available now online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
The dog leash and collar from us combines functionality and style in a unique way. 🦮🐾
Made from high quality material, it not only offers a robust and durable construction, but also a comfortable grip for the dog owner.
The minimalist design and choice of vibrant colours make it a fashionable accessory for walks with your four-legged friend. It offers plenty of room for freedom of movement, while the sturdy snap hook ensures a secure attachment to your dog’s collar.
Whether you are strolling through the city or out and about in nature, with the dog leash from us you will always walk alongside your beloved pet in style and functionality.
📸by @detailzurich @detail.studios
#internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Events
PADELTA – PLUS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
FUX AG & MAURICE DE MAURIAC
24 .09
Location: Fux AG, Stauffacherstrasse 16, 8004 Zurich
Time: 18:00 – 20:00
Multimedia living of the highest quality is the setting in which we present our watches. We are the “multi” in this lifestyle that you can also wear on your wrist.
We celebrate 100 years of RIOJA!
25 .09
Location: Park Hyatt, Zurich
Time: 17:00 – 20:00
Rioja celebrates 100 years of DO – and we’re celebrating too. Look forward to wine, tapas, music, and the raffle of a Maurice de Mauriac L3 Spheric Red with a brick-red dial inspired by Rioja Gran Reserva.
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Watch Garage – Launch Party
11 .10
Location: Candal Park, R. 28 de Janeiro 350 fração HI-02, 4400-335 Vila Nova de Gaia, Portugal
Portugal has become a country known for exceptional quality in many areas. The Watch Garage is a wonderful example of this. We will therefore be attending the opening and hope to meet many Portuguese friends and friends of Portugal in person on this occasion. Of course, you will not only meet us, but also our watches.
New York Windup Fair
17 .10 – 19 .10
Location: Center 415, New York, NY
We were there last year and had a great time with our American watch friends. We said we would come back. Our family will be there and we will have a wonderful time together. Of course, we will bring our classic and new watches with us.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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