L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
WE ARE OPEN 💥
You can now visit us at Rämistrasse 5, 8001 Zurich.
We still can hardly believe our eyes. Once more, it is proof that team work makes the dream work. Watching this vision come to life in such a short time, through the hands of so many talented and dedicated people, feels amazing.
Tomorrow, we open the doors to our first floor and the gallery, while we continue working on the third. Step by step.
A special thank you goes to everyone in our MDM-Family and our hardworking team, who made this possible.
Come by and see it for yourself. We are very much looking forward to welcoming you! #teamwork #mauricedemauriac #zurich
New opening hours : Mo-Fr 10-18.30 & Sa: 11-17.00
Les Mauriacs
Massimo, Leonard and Masha
Päps 4-Ever ❤️ it doesn’t matter where.
For the past few years, our father, we call him„Päps“, hung above all the shelves at the end of the room, so that he had a good view of the table university and the entire atelier. As a silent critic, a constant inspiration, and a romantic memory.
After we had packed up all the stories of the atelier, with Maurice de Mauriac’s heart now beating only in moving boxes, Päps remained as the last great story. This situation had arisen, and yet it seemed as if it had to be exactly that way.
The captain is always the last to leave the ship. In this case, however, nothing is lost; we are simply changing ships.
Thank you, Päps, for allowing us to continue your life’s dream. The beginnings in Tödistrasse will always remain the first and strongest story.
Needless to say, the picture of Päps in Rämistrasse was one of the very first things we gave a new home to.
From February 16, you can see it at Rämistrasse 5. Until then, we have to achieve the impossible – get everything ready.
Massimo, Leonard, Masha
and the whole Päps family
#MauriceDeMauriac #MDM #BigMove #moving chang
TIME TO MOVE 📦 After 26 years at our beloved Atelier on Tödistrasse 48, the time has come for a new chapter.
We are incredibly excited about this big step and can’t wait to welcome you into our new home at Rämistrasse 5.
We found the perfect place. Beautifully enough, it sits just opposite our father’s favourite restaurant @kronenhalle (We like to think of it as his sign from heaven)
Please note that we will be closed from February 9 to 15 while we move.
From Monday, February 16, we look forward to opening our doors at our new address:
Rämistrasse 5, 8001 Zürich. #moving #mauricedemauriac #rämistrasse
BE READY FOR OUR NEXT BIG MOVE✨. New address, same spirit. See you soon at Rämistrasse 5, 8001 Zurich. #rämistrasse #mauricedemauriac #bigmove
Incredible! The Russell Story continues…
After visiting us during the @zurichfilmfestival Russell invited us to personally deliver his Rallymaster IV to his farm in Nana Glen. So after launching it in Melbourne during AO 2026 we went to see him on his farm and stayed full three days. We had just an amazing TIME.
This is a real dream coming true and an once in a life time experience! But most important it shows that also Hollywoodstars are only human beings who love community & family ❤️
#MauriceDeMauriac #MDM #RussellCrowe #Family #community
Thank you for coming to see the MDM Family @mansworldcom
Many, many friends, clients and visitors out. This is what we call a true community and we felt the love ❤️
Thanks again and see you next year @mansworldcom
#MansWorld2026
#10YearsOfMansWorld
#LifestyleEvent
#ExperienceInspirationEnjoyment
Surf’n Tennis 🌊🎾 - is it a match? Our own @carltondewoody thinks definitely YES. Find out why in the newest article on @wornanswound. Link in the bio.
#MauriceDeMauriac #RallymasterIV #MDM #Racquet
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Rallymaster IV Launch Party was a blast. 💗🎾
Thank you everybody who came out to celebrate this new piece. Swiss Made with Love.
FYI: The Rallymaster IV is available to check out @timetideshopau until the end of Australian Open 2026. For more info visit our website. Link in the bio.
Photos & Video: @rachaelvowlescreative
#MauriceDeMauriac #MDM #RallymasterIV #Launchparty #timeandtide
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