L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
WE ARE READY FOR SUMMER ☀️
Summer is our favorite season, so of course we had to bring out all the colorful straps and accessories ;)
And yes… the finish flag window was a must🏁 . #mauricedemauriac #natostraps #zürich
Fridays for Future!!! ⚙️✨
Our passion for watchmaking is built on precision, craftsmanship, and passing knowledge on to the next generation.
At just 22 years old, Sean is already part of our team of watchmakers — and today he had the opportunity to introduce two interested students to the fascinating world of haute horlogerie. 🔍
From intricate movements and traditional craftsmanship to the passion behind every tiny detail, it was inspiring to see the curiosity and enthusiasm of these young visitors.
Because true craftsmanship lives on when it is shared. Perhaps we already met the watchmakers of tomorrow.
#MauriceDeMauriac #Watchmaking #Horology #SwissMade #FutureWatchmakers
Hands on with the Rallymaster IV 👀
These amazing photos were shot during Watches and Wonders by @which_watch_next #mauricedemauriac #rallymasterIV #australianopen
Our choice for spring will always be PINK! 🌸 which one is yours?
#mauricedemauriac #zurich #cherryblossomseason 📸 @which_watch_next
Viva Sächsilüüte ⛄️☠️💥… Happy Weekend you all.
#MauriceDeMauriac #MDM #Sächsilüüte #vivamexico #porsche
Still buzzing from Sechseläuten 2026 🔥🇨🇭
Such an honor to be part of it — and what a TIME we had! Also because of our official Sächsilüüte watch.
Colorful traditional outfits everywhere 🎨, the sound of music filling the streets 🎶, and so much amazing food & drinks to enjoy 🍷🍽️ — the whole city felt alive and full of tradition and joy.
Big thanks to Zunft zur Zimmerleuten — especially Daniel Herren for inviting us.
@zimmerleuten_zurich
We had and truly unforgettable TIME✨ Summer is going to be great with 12min 48‘ .
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich Spring Festival
💥⛄️WIN WIN WIN⛄️💥
Today before the Böögg goes up in flames at Sechseläuten…
⏱️ How long will it take to explode this year?
Drop your exact guess (minutes + seconds!) in the comments 👇
The closest guess wins a Pocket Böögg for your home – a unique gift from @stiftung_rgz
Good luck & Schöns Sächsilüüte
🔥 BONUS CHALLENGE 🔥👀 Spot us in Zurich today?📸 Take a pic, tag us & you get a Sächsilüüte keyholder. We’re out with @zimmerleuten_zurich — come find us!
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich SpringFestival Giveaway
Visit us at Lindenhof ✨
You’ll spot us with our Piaggio Ape (hard to miss!)
We’re bringing more than just watches: Sächsilüüte merch: Games, Zürischum, books, Gin and good vibes all around.
@zurischum @ettersoehneag @transhelvetica @stiftung_rgz @aroma.schweiz
Come by, say hi, and celebrate with us, happy Sächsilüüte 🤍💙 #sächsilüüte #zurich #mauricedemauriac
📸: @pbehrends
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