L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
Official collaboration with the ZZZ ⛄️💥
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
The Countdown has begun… 10 more days until the yearly spring celebration festival SÄCHSILÜÜTE 💥⛄️ We have something special coming. #staytuned
📸 @philippmueller69
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
Rest in Power René Beyer! 🌈✨
It was the talk of the dinosaurs of the watch industry in Zurich. Daniel Dreifuss as a guest at the Beyertalk in our Atelier. Competitors who treated each other with the utmost respect and told their stories not against each other, but for each other. It was a pleasure to listen to them. It still is today. And it has just become a precious memory. René Beyer passed away recently, following Daniel Dreifuss, our father, who died around two years ago. We know the grief that such a loss triggers and sympathize with all those who will miss René Beyer. The love for the watch will outlast death. We wish them both good conversations wherever they meet now.
Massimo, Leonard, Masha
and the whole Dreifuss family
Link in the bio to the Beyer Talk Number 4 with Daniel Dreifuss
@beyerchronometrie @rene.beyer.142
#MauriceDeMauriac #RenéBeyer #RIP #watchman #hero #beyertalk #legend #legends #friends #love #❤
FLOWER POWER on a SAMSCHTIG🌈💐🌼 Colors give power. Every spring the old city churches sponsor roses in 4x selected fountains in Zurich. To see from 12th - 21th of April, have a look if you are and get some power.💪🏽
#MauriceDeMauriac #MDM #flower #flowerpower #roses #rosestagram #color #colorful #colorpalette
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Only @watchesandwonders you run into the man behind the design mission of the Clefs d’Or golden keys logo 🔑🛎️ Ex CEO of Girard-Perregaux & merchandise director of Bucherer Gianfranco @timetotrain_gri . He definitely approved our latest edition for @lesclefsdor 👍🏽
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Watches spin our head round 🔄❤️ - 24H in Geneva - in & out and we did it all! Talked to the half of the industry and missed the other half, BUT we met @gianluigibuffon our childhood hero #1 . It was amazing and we brought a bit color to the fair.
Thank @watchesandwonders and see you next year!
#MauriceDeMauriac #MDM #Blacksheep @watchesandwonders #watches #wandw #warmandwonderful #sweather
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbor’, Jens Maier, Concierge at Park Hyatt Zurich.
@parkhyattzurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Events
Sächsilüüte
25 .04 – 28 .04
Location: Lindenhof
Zurich has the Sächsilüüte – and now also the matching watch.
Visit us at the Lindenhof from Friday to Monday, experience the Böögg up close and discover the unique Sächsilüüte watch.
Friday: 16:00 – 24:00
Saturday: 10:00 – 22:00
Sunday: 10:00 – 22:00
Monday: 10:00 – 22:00
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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