L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
Sundays are for looking back, reflecting & appreciating ✨
And what better way to do that than by looking back at some of the beautiful reviews we’ve been receiving lately? 🫶
We couldn’t be prouder to see our hard work and passion coming back to us in the form of so much love and support!
Thank you for every amazing review, kind word and bit of support. We really appreciate each and every one of you! ❤️
Keep ’em coming 🫡✨
Ferrari Historic Lunch - Sunday well spent. 🏁❤️
A beautiful Sunday surrounded by legendary Ferraris, great people and stories that carry decades of passion and history.
Honoured to share this special lunch with Ferrari Club Switzerland and celebrate the timeless spirit of the Prancing Horse. 🇮🇹🐎
Grazie for the memories. Ci vediamo presto! ❤️
@ferrariclubswitzerland #mauricedemauriac #ferrari #ferrariclub
Now Time Belongs to the Champions 🥇🇨🇭🎾
One final rally. A brief moment of silence. Eyes fixed on the line. Then arms in the air. Teammates rushing onto the court. Embraces. Celebration. Players become Swiss Champions. One weekend becomes part of tennis history.
At the 2026 Interclub NLA Finals in Lucerne, TC Froburg Trimbach (Woman) and TC Seeblick (Men) earned the national title.
Point by point. Match by match.
But above all, together. Because Interclub is tennis in its purest form. You stand alone on the court, yet you never play only for yourself. Every point also belongs to those who cheer you on, encourage you, lift you up after setbacks and believe in the next rally.
Leonard Dreifuss had the honour of presenting the new Swiss Champions with a very special keepsake: the Rallymaster Swiss Tennis anniversary watch. A timepiece created for all those moments when the match could still go either way. For the games that seemed to last forever. And for that one final point that turns a player into a champion.
The entire Dreifuss family warmly congratulates the champions of Lucerne. You didn’t just win a title.
You created a moment in time that no one can ever take away. We make time. You made it unforgettable✨
#MauriceDeMauriac #MDM #SwissTennis #NLAfinals #swisschanpion
Happy Streetparade everybody 🪩
Music in the air & that feeling when the whole city starts dancing as one.
A little chaos. A lot of love. Endless rhythm.
Because time is not something we simply measure: It’s something we live, feel, and share.
TIME IS LOVE ❤️🌈
#MauriceDeMauriac #StreetParade #Zurich #TimeIsLove #MDM
Happy Birthday FCZ 💙🤍✨
130 years filled with passion, courage, and great stories. 130 years in which FCZ has turned moments into legends.
Since August 1, 1896, FC Zurich has captivated people far beyond the world of soccer with championships, European Cup semifinals, the Miracle of Basel, promotions, setbacks, and comebacks. FCZ has never sought the easy path, but has always forged its own. Perhaps that is precisely why this club moves so many people. And the reason why we feel such a close connection to it.
We congratulate FC Zurich from the bottom of our hearts on its 130th anniversary and are grateful and proud to celebrate this milestone with strictly limited-edition Maurice de Mauriac anniversary watches.
Happy SAMSCHTIG to everyone who ordered an FCZ watch right away and will receive it in person today at the anniversary celebration at Letzigrund in the VIP box.
#MauriceDeMauriac #FCZ #Birthday #Jubilee #Züridate
NIE USENAND GAH 💙🤍
Some anniversaries deserve more than a celebration, they deserve a Züri-Date ;)
For the 130th anniversary of our beloved @fcz_offiziell , we created 130 limited Züri-Dates in the club’s iconic white and blue. Every watch is individually numbered, handcrafted in Zurich and made to celebrate a club that has shaped this city for generations.
Available in 39mm and 42mm.
Thank you @naomimegroz for being part of it.
We wish you all a gueti ZIIT. 💙🤍 #mauricedemauriac #zürich #fcz #nieusenandgah
One last dance at home 🎾🇨🇭
This week at the Zug Open, Marc-Andrea Hüsler takes to the court one last time – wearing the Maurice De Mauriac Rallymaster Swiss Tennis.
We’re proud to be part of this special moment and to celebrate an outstanding career that comes to an end where it feels most meaningful: at home.
Thank you, Mac, for the memories, the passion and the inspiration.
Time is Love ✨
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #MarcAndreaHuesler #SwissMade
Determination, elegance and Swiss precision — values that define both Jil Teichmann’s game and the Rallymaster Swiss Tennis 🎾🇨🇭
As one of Switzerland’s leading tennis players, Jil embodies resilience, passion and a relentless pursuit of excellence on the world stage. We are proud to welcome her as ambassador for this special collaboration, celebrating the spirit of Swiss tennis and Swiss craftsmanship.
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #JilTeichmann #SwissMade
Events
GLOBUS POP-UP
01 .09 – 23 .10
Location: GLOBUS Bahnhofstrasse,
The world’s smallest watch boutique is moving to Bahnhofstrasse for three weeks. Stop by, meet the Dreifuss family, and enjoy a wonderful time with us.
Ferrari Weekend Lago Maggiore
11 .09 – 13 .09
Location: Lago Maggiore
Along winding roads, surrounded by magnificent Ferraris and great conversations, memories are made to last. We look forward to spending a wonderful time with the Ferrari Club Switzerland on the shores of Lake Maggiore.
ZURICH FILM FESTIVAL
24 .09 – 10 .10
Location: Zurich, Switzerland
Great stories take time. As the Zurich Film Festival brings people and stories together, we look forward to sharing some good time with you.
ROLLING SMOKE
28 .09
Location: Üdiker-Huus-Saal, Zurichstreet 61
8142 Uitikon CH
Where people come together to live their passion, you’ll always find us. Join us at Rolling Smoke and let’s enjoy a great time together.
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