L3 GOLD LES CLEFS D’OR
MDM.L3.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Maurice de Mauriac L3
Case: Gold-plated steel case
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap - available in the finest blue, warm cognac, elegant black or seductive dark chocolate brown - and an elegant gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Elegant Pushers
Here in the gold-plated stainless steel version: The pushers are the direct contact between clockwork and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a fine retro elegance. This is underlined by the high-curved glass, with which the watch slides very gently under cuffs Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Elegant Pushers
3
Engraving
The movement is specially made to our quality standards by Concepto. It is a automatic movement with hours, minutes and sweep second. Second stop device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels.
4
Gold-plated Steel
5
The darker, the brighter
6
The golden keys of Les Clefs d'Or
Les Clefs d'Or - The art of providing an exceptional service
The golden keys of Les Clefs d'Or stand for excellence, discretion and unrivalled hospitality. As an international network of the best hotel concierges, they fulfil wishes before they are expressed and open doors that would otherwise remain closed. Whether an exclusive restaurant reservation, tailor-made experiences or special arrangements - their expertise knows no bounds. Their trademark is not just a symbol, but a promise: first-class service, worldwide connections and an unrivalled attention to detail. With their extraordinary feel for the needs of their guests, they create moments to remember - personalised, unique and always at the highest level.
15:LOVE 🩷🎾 The last 15x Rallymaster III are on the line - it‘s now or never!
📸 @which_watch_next
#MauriceDeMauriac #MDM #RallymasterIII #last10 #limitededtion #oneofhundred
When you watch 👀 vs. when you got watched! 🙌🏻
Always double wristed in Wimbledon.
📸 @photobysventhomann
#MauriceDeMauriac #MDM #RallymasterIII #Wimbledon
Meet @jilteich our newest Ambassatrice. Who will start today in Wimbledon 💚🎾💜 Good Luck Jil and welcome in the MDM Family!
She is wearing the Rallymaster III designt by @carltondewoody in collaboration with @racquetmag , only a few left - so better be fast than sorry.
📸 @photobysventhomann
#MauriceDeMauriac #MDM #JilTeichmann #Rallymaster #tennis #swisstennis
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
The Watch Bro’s Toy! Old but❤️ - we missed the right moment to post (happens even to best) and we didn’t want to let it get lost… Would be also something for you @doppelganger_paris ?
#MauriceDeMauriac #MDM #Toys #WatchBros #Bro #bros #adidas #commedesgarçons #play
Last Day of @photobasel 2025 - come to see beautiful photos & watches. Here seen the back of the new BASEL-DATE: The first 10 are individual numbered.
#MauriceDeMauriac #MDM #photobasel #baseldate #watches #MDMwatches
Winner Photo of this Years Maurice De Mauriac Award is „Traces of Light“ #013 of @chris.tille 🌈📷
Chris Tille is an interdisciplinary artist and designer based in Zurich and Berlin (Switzerland/Germany).
No photography without light. German photographer and artist Chris Tille, who also integrates science into his work, is well aware of this. Instead of using traditional tools such as brushes and cameras, he analyzed the light for one of his series using a spectrometer.
Congratulation Chris! ✨
#MauriceDeMauriac #MDM #photoaward #photobasel #art #artbasel #photos #photography
Events
Wimbledon in Zurich
13 .07
Location: Tödistrasse 48, Zurich
We’re inviting you to join us for the Wimbledon final on Sunday, July 13th, 2025, right here in our atelier.
Expect a giant screen, our space laid out in fresh green grass, Strawberries & Cream, Champagne, and just the right ceiling height for a celebratory leap – for that ultimate Wimbledon feeling.
ZUG OPEN 2025
20 .07 – 27 .07
Location: Tennisclub Zug
Where people meet to live their passion, there we are too. Let’s have a good time together.
St. Moritz POP-UP
21 .07 – 17 .08
Location: Lensunja Fine Jewellery
High above, where luxury meets serenity: in St. Moritz, you will find our pop-up store at Lensunja Fine Jewellery – and the feeling that time can be more than just time.
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