Atelier MDM
Tödistrasse 48
8002 Zurich

Mo-Fr: 09.00 – 18.00
Sa: 10.00 – 16.00

Garage MDM
Geroldstrasse 05
8005 Zurich

Do-Fr: 13.00 – 18.00

Sa: 11.00 – 18.00

Luck now has its watch

The Story
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Chrono Modern “Lemans” Lucky Number Nato

3.850 CHF

CHRONO MODERN “LEMANS” LUCKY NUMBER NATO
MDM.330.LMS.ST.45.WE-1

Famous race cars always carry legendary numbers – lucky numbers. And because everyone has their own individual lucky number, our Pit Stop watches let you choose your own number to be displayed on the watch dial. Any number from 1 to 99 is possible, and it will ensure that your watch is as unique and individual as the special moment you associate with your number.

The Story

Customize Watch

  • Diameter

    Lucky Number

    engraving

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Watch Specifications

Racing

The adventurers of the race tracks and roads on asphalt, salt or sand have always searched for us, not us for them. This is because we have racing watches with "Lucky Numbers". No matter whether you once had a successful race number or your great idol did, whether you want to document your cylinder number or victories - you can eternalize it on the dial. And if that ever changes, we change our racing watches with it. Racing, after all.

24 Stunde Le Mans

Everyone nowadays has 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation of Dreifuss was at the circuit and experienced the atmosphere with all their senses. Massimo, Leonard and Masha absorbed the smells, sounds and images of the race for three twenty-four-hour sessions. After all, they are the ones who will essentially shape Pit Stop watches in the future. What a Pit Stop watch by Maurice de Mauriac must look like cannot be learned from books or films. Nor can you learn it only from the stories of your father. For that, you have to become part of the circuit, let yourself fall into the scenery, the people and the choreography of this special race. At some point, between the uniformity of the laps and the excitement of each metre, the tradition and the technical revolution, there comes a point when you feel the spirit of the race. Then and only then can you make Pit Stop watches that have all in them. Les Mans has now become part of the whole Dreifuss family. The spirit lives on and will find a new home in the next Pit Stop watch.

Lucky Number 13

One of my Maurice de Mauriac timepieces inspired one of the most surprising birthday gifts I ever had. A couple of friends noticed my Chrono Modern Pit Stop Le Mans customized with my lucky number ’13’ (also the date of my birthday) and combined to create a couple of bespoke items that really blew me away — André Sampaio, a friend who started a company called Watch Garage, chose a specific watch roll and a travel pouch for bracelets; then Francisco Bernardo provided the artwork inspired by the tricolor racing stripes and the ’13’ badge. Then a third friend joined in for the pictures: Pedro Santos.

The result came out great. And the pictures with the Chrono Modern Pit Stop Le Mans prove that. It truly was a special gift given by three special friends. Now I guess we will all — I, the three of them and the Mauriacs! — have to go to Le Mans with the watch, the roll and the pouch for even better pictures and a family photo!

Miguel Seabra

maurice-de-mauriac-chrono-modern-racing-anzüge

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Zug through and through 💙🤍
The fact that the Zug-Date is purebred Zug can also be recognised by who is bringing it to Zug with us. The King of Kirsch, Gabriel Etter, who stands for the world-famous Zuger Kirsch, and Silvio Bischof, who runs the largest concept store in Central Switzerland in Zug - LesDeux Men. LesDeux Men epitomises the style and lifestyle of many Zug residents and the high standards that Zug residents have in life. In co-operation with a Zug watchmaker, LesDeux naturally offers all the usual services associated with the Zug-Date.

The first 20 ZUG-Date watches will be accompanied by a limited edition Zuger Kirsch. All others will receive the classic Zuger Kirsch bottle with their watch. You can buy the ZUG-Date in the Les Deux concept store, in our atelier in Zurich and, of course, via our webshop.

photo:@detail.studios 

#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
In Zug, the days are called Mäntig, Zischtig, Mittwuch, Donnschtig, Fritig, Samschtig, Sunntig. Only the “o” in Donnschtig distinguishes the ZUG-Date from the Züri-Date. But that’s exactly what matters. In this detail lies the loving dedication to the city of Zug, its people and language culture.

photo:@detail.studios 

#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
The brand new watch for cherry pickers: ZUG-Date 🍒

The first watch that could speak Swiss-German was our ZÜRI-DATE. Now there is also the ZUG-Date.

In Zug, the days are called Mäntig, Zischtig, Mittwuch, Donnschtig, Fritig, Samschtig, Sunntig. Only the “o” in Donnschtig distinguishes the Zuger dialect from the Züri dialect. But that’s exactly what matters. In this detail lies the loving dedication to the city of Zug, its people and language culture. The dial color is inspired by the colors of the world famous cherries of Zug🍒

photo:@detail.studios 

#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Join us today for the launch of Zug-Date on Friday, 30.08. 5PM CET.

The Züri-Date now also speaks Zuger Dütsch. Dunschitg becomes Donschtig. Züri-Date becomes Zug-Date.

Join us for a toast and enjoy a concert by Ay Wing, a tasting by Mr. Etter Kirsch himself and the ambience of Les Deux. 

Let us know if you can come, write us a DM.

When: 30.08
Where: LesDeux Men Concept-Store, Bahnhofstrasse 28, Zug

Program:

17:00 Apero, talk with the Watchbros 
18:00 Joint welcome by Massimo, Leonard, Gabriel and Silvio 
18:15 Concert by the singer Ay Wing 
19:00 Kirsch tasting by Gabriel Galliker-Etter 
20:00 End

#MauriceDeMauriac #MDM #Zugdate #LesDeuxMen #etterkirsch #launch #watchlaunch #comeby
Great set up & only the best neighbours :))
Come to visit us @jelmoli ✨🌈

Great work of set up: by @mcomomasha & @wjibmr 

#MauriceDeMauriac #MDM #Jelmoli #colors #zurich #shopping #popup #ape #yellowape #züri #zuridate
One year already 25.08.23 💔🕊️- since one year you drive around up there and watch us. We dearly miss you, but you keep inspiring us everyday. 🌈✨
Your loving family
Les Mauriacs
Claudia, Massimo, Leonard & Masha

#MauriceDeMauriac #founder #DanielDreifuss #RIP #restinpower #25082023 #oneyear
Happy FRITIG 🌞✨
We wish you a nice weekend everyone.

#MauriceDeMauriac #MDM #MDMUhren #MDMwatches #Züri #zürifäscht #newwatch #launch #züridate #color #colors #tram #trams #colorofzurich #tramlines #fritig #züri #züridate #zürich #happy #cappuccino

Events

Jelmoli

26 .08 – 22 .09

Location: Jelmoli

Seidengasse 1, 8001 Zurich, Switzerland

 

If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.

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Defender Meets @ Ace Cafe Luzern

07 .09

Location: Ace Cafe Luzern

 

Where people meet to live their passion, there we are too. Let’s have a good time together.

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Tripadvisor

Tripadvisor

Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!
I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.
Something of the most interesting in Zurich!
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