DIALECTIC ZUG OPEN X MAURICE DE MAURIAC
As the official timekeeper of the Dialectic Zug Open 2025, we have designed a new version of our iconic Automatic Classic, a watch inspired by tennis.
The new Dialectic Zug Open is limited edition and comes in a special box with a personalized tennis ball and an additional strap: a two-piece elastic TextilFlex strap and a Milanese strap (both with quick-change system) ensure versatility on and off the court.
Blue dial with applied indices
Small seconds with 20-second increments (time limit for tennis serves)
Lollipop seconds hand with neon yellow luminous material
Individual date wheel
Visible sapphire crystal case back
Embossed Zug Open logo on the crown Double-sided anti-reflective sapphire crystal with date magnifier for easy readability even underwater
Customize Watch
Watch Specifications
Glass back
DIALECTIC ZUG OPEN is engraved on the rotor, ensuring it is always clearly visible. The blue anti-reflective sapphire crystal provides a view of the pulsating caliber. You feel as though you can see and feel the soul of the mechanical automatic movement. The watch is alive. Screw-down crown
The case is 11 mm high and the glass is equipped with a date magnifier. The crown is easy to grip and turn precisely, making it very easy to set the watch. The watch is water-resistant to 10 ATM. This means that the watches can be worn while washing your hands, in the rain, while washing dishes and showering, while washing your car, while skiing, trekking, and, of course, diving. The watch box
The watch box contains a specially made tennis ball as well as a Milanese and a two-piece stretchable NATO strap, both with quick-release. SUPERLUMINOVA
Super-LumiNova is a phosphorescent phosphor and free of radioactive additives. Super-LumiNova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. 1
Glass back
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Screw-down crown
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The watch box
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SUPERLUMINOVA
Special Edition
A Swiss flying squadron wear our watches at supersonic speeds, our watches have accompanied spaceships on their long journey to the moon, they have chased tennis balls, skied down the mountains, rowed across the Atlantic, conquered the desert and been the music on stages. Not just like that, but as a collaboration in which both proudly put their names together on a watch. The collaborators are world-famous or only known in their world. For us, they are heroes. Each for himself. And for you.
Ready to Serve the Rallymaster IV 🎾🩷
Launching January 16th Online
Or if you happen to be in Melbourne join to the Launch Party @timetideshopau @timetidewatches
#MauriceDeMauriac #MDM #racquetmagazine #RallymasterIV
Rest Day @dakarrally 🏜️🏁
We are proud to be the official timekeeper of the @oasis_rally_team
📸 @suseheinz_official
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam #racing
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
This watch rises from the sands of the Dakar. 🏜️🏁
Built on the Chrono Modern — the Oasis Rally Team watch carries our DNA within it: clear, honest, uncompromising. Its sand-coloured dial with fine texture feels as though the desert wind itself has shaped it. It captures the light of the Dakar and carries it forward — through the stages and into the everyday life of true rally enthusiasts. The tachymeter in the colours of blue flames evokes heat, energy, and passion.
The serrated bezel stands for resilience, reducing glare under extreme conditions; the heat-resistant textile strap is made for dust, heat, and constant movement. Sapphire crystal with double-sided anti-reflective coating, 100 metres of water resistance, and a robust stainless-steel case make this watch a companion that doesn’t ask questions — it simply goes with you.
Inside beats the ETA 7750. Visible through the sapphire case back, defying every movement. Here, mechanics become emotion. Time gains body and soul.
This watch is not a souvenir of the Dakar.
It is part of it.
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Welcome to the toughest race on the planet: Dakar Rally 🏜️🏁 - and we are part of it @oasis_rally_team
It is not a race in the conventional sense. It is a trial that does not reward speed, but attitude. Precision. For us, this rally is a return to a feeling that runs deeper than motorsport. It is the sense of time as a companion, not an opponent. In the Dakar Classic, time is not chased — it is read. Stages are not won; they are passed. Every second matters because it tells whether human, machine, and moment were in harmony.
Sladi is back behind the wheel at the Dakar Classic. His Lada Niva has been refined with everything learned from the last Dakar, and there it stood — first vehicle on the grid, still in the dark, restless, tires clawing at the ground.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Happy New Year 2026✨ A new year, a new chapter and endless possibilities ahead. This year will be all about exceptional watches, meaningful experiences and moments shared with new & old friends.
Thank you for being part of our story.
Let’s make this year one to remember 🙏🏻
Your Royal Dreifuss Family ❤️
📸 @philippmueller69
#MauriceDeMauriac #MDM #happynewyears #2026
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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