DIALECTIC ZUG OPEN X MAURICE DE MAURIAC
As the official timekeeper of the Dialectic Zug Open 2025, we have designed a new version of our iconic Automatic Classic, a watch inspired by tennis.
The new Dialectic Zug Open is limited edition and comes in a special box with a personalized tennis ball and an additional strap: a two-piece elastic TextilFlex strap and a Milanese strap (both with quick-change system) ensure versatility on and off the court.
Blue dial with applied indices
Small seconds with 20-second increments (time limit for tennis serves)
Lollipop seconds hand with neon yellow luminous material
Individual date wheel
Visible sapphire crystal case back
Embossed Zug Open logo on the crown Double-sided anti-reflective sapphire crystal with date magnifier for easy readability even underwater
Customize Watch
Watch Specifications
Glass back
DIALECTIC ZUG OPEN is engraved on the rotor, ensuring it is always clearly visible. The blue anti-reflective sapphire crystal provides a view of the pulsating caliber. You feel as though you can see and feel the soul of the mechanical automatic movement. The watch is alive. Screw-down crown
The case is 11 mm high and the glass is equipped with a date magnifier. The crown is easy to grip and turn precisely, making it very easy to set the watch. The watch is water-resistant to 10 ATM. This means that the watches can be worn while washing your hands, in the rain, while washing dishes and showering, while washing your car, while skiing, trekking, and, of course, diving. The watch box
The watch box contains a specially made tennis ball as well as a Milanese and a two-piece stretchable NATO strap, both with quick-release. SUPERLUMINOVA
Super-LumiNova is a phosphorescent phosphor and free of radioactive additives. Super-LumiNova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. 1
Glass back
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Screw-down crown
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The watch box
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SUPERLUMINOVA
Special Edition
A Swiss flying squadron wear our watches at supersonic speeds, our watches have accompanied spaceships on their long journey to the moon, they have chased tennis balls, skied down the mountains, rowed across the Atlantic, conquered the desert and been the music on stages. Not just like that, but as a collaboration in which both proudly put their names together on a watch. The collaborators are world-famous or only known in their world. For us, they are heroes. Each for himself. And for you.
Proud to present the “Schöngschwingerpreis”! 🇨🇭🏆
Today, at the Kilchberger Schwinget — the Champions League of Swiss Schwingen — we celebrate not only strength, technique and fighting spirit, but also the most elegant style in the sawdust ring.
We looking forward who will be our Schöngschwinger . For sure a true champion of style! 💪✨
#KilchbergerSchwinget #Schwingen #Schöngschwingerpreis #SwissTradition #ChampionsLeague
We couldn’t be happier and prouder to be back at @globus Bahnhofstrasse! ✨
Find us on the 3rd floor until September 23rd; right in the heart of Zurich.❤️
Come by, say hi
Schweizergasse 11, 8001
Mon–Fri 10am–8pm
Sat 9am–8pm #mauricedemauriac #watches #globus #bahnhofstrasse
From the stands to the big screen. 💙🤍
Still trying to take this one in…
Seeing our video live in the stadium in front of 18,000+ people was a moment we’ll never forget.
Growing up in Zürich, going to FCZ games since we were kids, we never imagined that one day we’d see something we created being shown in the stadium in front of thousands of people.
From watching the games in the stands to seeing our work on the big screen — what a feeling. 🥹
130 years of FCZ. We couldn’t be more proud to be a small part of it.
A dream come true. 💙🤍⚽️
#MauriceDeMauriac #FCZ #FCZurich #130JahreFCZ #Zürich
Sundays are for looking back, reflecting & appreciating ✨
And what better way to do that than by looking back at some of the beautiful reviews we’ve been receiving lately? 🫶
We couldn’t be prouder to see our hard work and passion coming back to us in the form of so much love and support!
Thank you for every amazing review, kind word and bit of support. We really appreciate each and every one of you! ❤️
Keep ’em coming 🫡✨
Ferrari Historic Lunch - Sunday well spent. 🏁❤️
A beautiful Sunday surrounded by legendary Ferraris, great people and stories that carry decades of passion and history.
Honoured to share this special lunch with Ferrari Club Switzerland and celebrate the timeless spirit of the Prancing Horse. 🇮🇹🐎
Grazie for the memories. Ci vediamo presto! ❤️
@ferrariclubswitzerland #mauricedemauriac #ferrari #ferrariclub
Now Time Belongs to the Champions 🥇🇨🇭🎾
One final rally. A brief moment of silence. Eyes fixed on the line. Then arms in the air. Teammates rushing onto the court. Embraces. Celebration. Players become Swiss Champions. One weekend becomes part of tennis history.
At the 2026 Interclub NLA Finals in Lucerne, TC Froburg Trimbach (Woman) and TC Seeblick (Men) earned the national title.
Point by point. Match by match.
But above all, together. Because Interclub is tennis in its purest form. You stand alone on the court, yet you never play only for yourself. Every point also belongs to those who cheer you on, encourage you, lift you up after setbacks and believe in the next rally.
Leonard Dreifuss had the honour of presenting the new Swiss Champions with a very special keepsake: the Rallymaster Swiss Tennis anniversary watch. A timepiece created for all those moments when the match could still go either way. For the games that seemed to last forever. And for that one final point that turns a player into a champion.
The entire Dreifuss family warmly congratulates the champions of Lucerne. You didn’t just win a title.
You created a moment in time that no one can ever take away. We make time. You made it unforgettable✨
#MauriceDeMauriac #MDM #SwissTennis #NLAfinals #swisschanpion
Happy Streetparade everybody 🪩
Music in the air & that feeling when the whole city starts dancing as one.
A little chaos. A lot of love. Endless rhythm.
Because time is not something we simply measure: It’s something we live, feel, and share.
TIME IS LOVE ❤️🌈
#MauriceDeMauriac #StreetParade #Zurich #TimeIsLove #MDM
Happy Birthday FCZ 💙🤍✨
130 years filled with passion, courage, and great stories. 130 years in which FCZ has turned moments into legends.
Since August 1, 1896, FC Zurich has captivated people far beyond the world of soccer with championships, European Cup semifinals, the Miracle of Basel, promotions, setbacks, and comebacks. FCZ has never sought the easy path, but has always forged its own. Perhaps that is precisely why this club moves so many people. And the reason why we feel such a close connection to it.
We congratulate FC Zurich from the bottom of our hearts on its 130th anniversary and are grateful and proud to celebrate this milestone with strictly limited-edition Maurice de Mauriac anniversary watches.
Happy SAMSCHTIG to everyone who ordered an FCZ watch right away and will receive it in person today at the anniversary celebration at Letzigrund in the VIP box.
#MauriceDeMauriac #FCZ #Birthday #Jubilee #Züridate
Events
GLOBUS POP-UP
01 .09 – 23 .10
Location: GLOBUS Bahnhofstrasse,
The world’s smallest watch boutique is moving to Bahnhofstrasse for three weeks. Stop by, meet the Dreifuss family, and enjoy a wonderful time with us.
Ferrari Weekend Lago Maggiore
11 .09 – 13 .09
Location: Lago Maggiore
Along winding roads, surrounded by magnificent Ferraris and great conversations, memories are made to last. We look forward to spending a wonderful time with the Ferrari Club Switzerland on the shores of Lake Maggiore.
ZURICH FILM FESTIVAL
24 .09 – 10 .10
Location: Zurich, Switzerland
Great stories take time. As the Zurich Film Festival brings people and stories together, we look forward to sharing some good time with you.
ROLLING SMOKE
28 .09
Location: Üdiker-Huus-Saal, Zurichstreet 61
8142 Uitikon CH
Where people come together to live their passion, you’ll always find us. Join us at Rolling Smoke and let’s enjoy a great time together.
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