L1
MDM.L1.ST.BK
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Watch Variations
Customize Watch
Watch Specifications
Automatic in steel, side perspective
The cases for automatic watches are 11 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.” Automatic, caseback
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself. Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Personalised engraving
Together with an inscribed rotor, every watch becomes a highly emotional gift. Even to yourself. 1
Automatic in steel, side perspective
2
Automatic, caseback
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Steel
5
The darker, the brighter
6
Personalised engraving
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
💥⛄️WIN WIN WIN⛄️💥
Today before the Böögg goes up in flames at Sechseläuten…
⏱️ How long will it take to explode this year?
Drop your exact guess (minutes + seconds!) in the comments 👇
The closest guess wins a Pocket Böögg for your home – a unique gift from @stiftung_rgz
Good luck & Schöns Sächsilüüte
🔥 BONUS CHALLENGE 🔥👀 Spot us in Zurich today?📸 Take a pic, tag us & you get a Sächsilüüte keyholder. We’re out with @zimmerleuten_zurich — come find us!
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich SpringFestival Giveaway
Visit us at Lindenhof ✨
You’ll spot us with our Piaggio Ape (hard to miss!)
We’re bringing more than just watches: Sächsilüüte merch: Games, Zürischum, books, Gin and good vibes all around.
@zurischum @ettersoehneag @transhelvetica @stiftung_rgz @aroma.schweiz
Come by, say hi, and celebrate with us, happy Sächsilüüte 🤍💙 #sächsilüüte #zurich #mauricedemauriac
📸: @pbehrends
Sächsilüüte for everyone 🤍💙
Big wrists, small wrists, and everything in between — we’ve got you. The ZÜRI-DATE Sächsilüüte now comes in three sizes: 35, 39, and 42 mm, so everyone can find their perfect match.
Try it on at our atelier or visit us at Lindenhof ✨
Happy Sächsilüütee everyone💥
#MauriceDeMauriac #MDM #Sächsilüüte
Sächsilüüte has officially begun, and we had the honor of taking part as timekeeper 💥💙🤍
Yesterday’s Ilüüte marked the ceremonial opening of Sechseläuten, a cherished Zurich tradition that welcomes the arrival of the warmer season.
It was a privilege to attend this special evening alongside many important guests from Zurich. #sächsilüüte #zurich #mauricedemauriac
COUNTDOWN UNTIL SÄCHSILÜÜTE 💙🤍
As official timekeeper of this year’s Sächsilüüte, we are counting days, minutes and seconds.
SAVE THE DATE:
20th of April, 6PM
It’s finally time to burn the Böögg💥
P.S. We’ve got you covered with all the fun merchandise in our new store at Rämistrasse 5! Come by to prepare yourself.
@zurischum
@stiftungrgz @stiftung_rgz
@aroma.schweiz
#mauricedemauriac #mdm #sächsilüüte #zurich
Happy Easter 💐🐣 - we wish you a colorful day.
#MauriceDeMauriac #MDM #Easter #Sunday
Happy Easter Holiday 🌸 - where do you go?
From Zurich with Love
Les Mauriacs
#MauricedeMauriac #CherryBlossom #Zurich #easterholiday
We’re proud to officially partner with @swiss_tennis 🎾🇨🇭
After more than 20 years in supporting the great sport in our home country with sponsoring @swissopengstaad 2005, being the first sponsor of @stanwawrinka85 (when he was still Stan Nobody) & @michaellammer82 (Former top 3 Swiss Player) and last year time keeper of @zugopen - we decided to go further and become official Partner if @swiss_tennis . We are very proud and see it as natural next step to support tennis in our home country.🇨🇭
More coming soon. Stay tuned.
#MauriceDeMauriac #MDM #swisstennis swisstennisplayer
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