In 1973, the first Nato strap was presented to the British Ministry of Defense. As a pull-through bracelet made of nylon, it provides a high level of security against the loss of the watch during extreme use. NATO straps give each watch a completely different look. Maurice de Mauriac offers one of the largest selections of NATO straps in all popular widths, extremely many colors and finishes.
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This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
August 25, 2025
A day to reflect on watch magic ✨
Two years ago today, something new began because something old had come to an end - without anyone looking for it. Massimo, Leonard and Masha lost their role model for what they are today: the movers and shakers behind MDM.
Daniel Dreifuss was suddenly missing not only as a family man and brand founder, but also as a great watch wizard, and the magic threatened to end.
Today, two years on, there are three watch wizards - and the magic has tripled.
In this time, three times as many watches have been developed, three times as many sold, and the magic still fascinates. It doesn’t always have to be the big moment when something dramatically disappears. It is the small magic that touches.
#MauriceDeMauriac #MDM #DanielDreifuss #RIP #RestInPower #RIP #🌈
A little story on Sunday: It all started with a parcel that wasn’t delivered...A Portuguese customer’s new watches were not delivered by the parcel service. The parcel began an odyssey and at some point we decided that one of us would take it to Cascais personally.
Of course, you then call Portuguese friends to meet up. Miguel Seabra is one such long-time friend. Miguel, a watch enthusiast, immediately calls a few more watch lovers and we sit together on the beach in Cascais and talk watches and philosophize.
At moments like this, our family expands to include people who share a special love.
…And the conclusion of the story: something good can also come out of something bad.
Happy Sunday everyone - TIME IS LOVE ❤️
#MauriceDeMauriac #MDM #cascaisportugal🇵🇹 #portugal #client #clientmeetup
Our newest ambassador and official member of the @lesclefsdorsuisse in St. Moritz 🗝️🛎️ We are proud to see the community grow - our goal is to have in every 5-Star hotel, at least in Switzerland, a member of the Clefs d‘Or wearing the official watch, made by yours truly.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorswitzerland
The perfect summer watch doesn’t exi - The watch:💕
The „original“ Rallymaster I, in his natural environement at the ligurian coast.
#MauriceDeMauriac #MDM #Rallymaster #tennis #liguria #portofino #liguriancoast #portofino🇮🇹 #splendindo
Arrive in style & leave even with more 💅 ✨ Thank you for the pitstop. Come soon again.
#MauriceDeMauriac #MDM #ferrari #ferrari412 #style
Happy Birthday Switzerland 🇨🇭❤️
August 1st – we celebrate Swiss National Day: a day that honors the unity, freedom, and shared history of our country. It’s a moment to pause and reflect on what truly matters: time and family.
#switzerland #nationalday #swissnationalday🇨🇭 #mauricedemauriac #mdm #watches #time #happybirthday
Events
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
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