The Story
L3 Gold Blue
16,900 CHF
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L3 GOLD BLUE
MDM.L3.GD.BE
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Gold 750 5N 18Kt.
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 gold
The family had the watch personally stamped in Biel with the St. Bernard's head - proof of its gold quality. In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. You have the feeling that you can see and feel the soul of the mechanical automatic movement. The watch is alive. This movement is specially manufactured by Concepto according to our quality standards. It is an automatic movement with hours, minutes and center seconds, stop-seconds device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant gold pushers
The pushers are custom-made in solid gold and are the direct contact between the movement and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a subtle retro elegance. This is emphasized by the highly domed glass, which allows the watch to glide very smoothly under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Sporty elegance
Elegance is a category about beauty. Because beauty is for the moment, elegance lasts. The elegance of the L3 in the Gold Edition lies in the interplay between the minimalist design and the gold, which presents the design as if on a throne. The design bows down to the gold and the gold frames the design with respect. You can see that there is respect and that has style, that has elegance. In this moment of recognition of elegance, the watch reminds us of the sportiness of its wearer with the charm of a retro chronograph. Sportiness here is not pure power. It is agility, maneuverability and grace. 1
Caliber C8100 gold
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elegant gold pushers
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L3 The darker, the brighter
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Sporty elegance
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see us - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Enjoy the magic of @polarzauber.ch with us! 🎄❤️
We loved the idea of being able to go to the Christmas market without having to worry about whether the weather would allow it or not. That’s why we’re part of the Christmas market in Zurich’s central station hall this year.
We cordially invite you to share the special atmosphere of this market with us. Let’s breathe in the Christmas air together, enjoy the special atmosphere of this hall, and have what matters most—a good time.
You can also get the big MDM newspaper 2026 from us here. Why are we emphasizing this so much? Come and get it, then you’ll know.
See you later!
Massimo, Leonard, Masha
and the whole Dreifuss family
Enjoy the final supermoon of 2025 🪩 - with the matching watch.
📷 @detail.studios
#MauriceDeMauriac #MDM #supermoon
Events
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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