The Story
Chrono Modern Lemena
6,050 CHF
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CHRONO MODERN LEMENA
MDM.330.BR.45.LEMENA
The “LEMENA EDITION” is a set limited to only 20 pieces worldwide, consisting of an individualized Chrono Modern Full Bronze, exclusive Lemena cigars and Turicum Gin. All three products can be experienced as handcrafted products. Have a signature, are only available in very limited quantities and love exactly this condition.
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Watch Specifications
GLASS CASE BACK BRONZE
In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement The watch is alive. Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. BRONZE
We use a very individual bronze alloy from Zurich. Bronze is anti-magnetic, low-wear, elastic, somewhat more brittle and 10% heavier than stainless steel. It is especially characterized by its seawater resistance. Under the layer of oxidizing copper, the material is permanently protected. The discoloration of bronze is what gives it its special charm, making each watch an absolutely unique piece, influenced solely by the life of its owner. Bronze can discolor. These discolorations can normally be removed with normal washing.
A table full of ideas
The Benaglio families and us, your family Dreifuss in exchange and brainstorming
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GLASS CASE BACK BRONZE
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BRONZE
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A table full of ideas
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The Benaglio families and us, your family Dreifuss in exchange and brainstorming
Special Edition
A Swiss flying squadron wear our watches at supersonic speeds, our watches have accompanied spaceships on their long journey to the moon, they have chased tennis balls, skied down the mountains, rowed across the Atlantic, conquered the desert and been the music on stages. Not just like that, but as a collaboration in which both proudly put their names together on a watch. The collaborators are world-famous or only known in their world. For us, they are heroes. Each for himself. And for you.
See you tomorrow BÄRN! 👀
Launching the @tickdifferent_uhrsachen BÄRN-DATE boutique edition in our POP-UP. With our brand ambassador @hoarauguillaume as a special guest. For more details slide in our DM‘s.
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bärndate #watch #watchlaunch
BIG MOVE! Our atelier has always been in the right location, but now we are moving it.
We had to make a decision for the next 30 years. We made it. After much hesitation and discussion.
The atelier is getting a new address.
We are not revealing the new address yet. Suffice to say that our father would have loved the address with all his heart. That’s why we love it too.
The atelier will be available at the beginning of the year. We are now looking for new tenants. How wonderful it would be if someone wanted to take the spirit that will forever fill these rooms with them, so that they could celebrate similar successes in exactly the same place. Perhaps – inspired by this – even greater ones.
Is that you? Do you know someone who would like to or could be? Do you know someone who knows someone who would like to? With these words, we simply want to prevent someone from saying to us at some point: “If only I had known.” Or “Why didn’t you say anything?”
We are happy to tell interested parties about the special features of the location and the rooms. Because the atelier is close to our hearts.
In the coming weeks and months, you will find out where we have moved to in Zurich. And no, it’s not Bahnhofstrasse. It’s “Danielstrasse” opposite “Daniel-Ort”!
We wish you an exciting time.
Massimo, Leonard, Masha
and the whole Dreifuss family
📸 @gerryamstutz
#MauriceDeMauriac #MDM #moving #Bigmove #zurich
Proud to be in the collection of @caseyneistat with our Chrono Modern Diver „Travel Timer“ 🔴 - with which he got punched in the face by @iamjamiefoxx 👊🏼. For the full story head over to Youtube in the newest episode of @teddybaldassarre . Link in the bio.
Ps: We haven’t moved, we are still based in Zurich😅
#MauriceDeMauriac #MDM #Zurich
We made it to Globus ✨
Right in the heart of Zurich is @globus, one of the oldest, most beautiful & traditional home for many amazing brands. You can find us here from the 31st of October until the 18th of November.
Come by, say hi ! 👋🏻
We’ve got a mix of watches and straps waiting for you.
#globus #bahnhofstrasse #ape #zurich #watches #familybusiness #MDM #mauricedemauriac
One watch - for any wrist ✨
With its size, the L3 Small Seconds serves a growing trend towards slightly smaller watches.
📸 @which_watch_next
#MauriceDeMauriac #MDM #L3SmallSeconds #L3 #smallsecond #watch
Grand elegance in a small format - meet the L3 Small Seconds from our L series.
When we launched first the L3, the elegance of this watch became extremely visible. It’s not the conservative elegance. Its elegance fits perfectly to every environment. Not just in a fundamentally elegant lifestyle. With its colours and the complete absence of unnecessary decoration, it makes the life of an artist or an investment banker equally elegant. And if they should happen to meet, everyone will have the perfect watch on their wrist.
📸 @philippmueller69
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
Last Week of Pink October 💗
You know us. We like to play with traditions. We even enjoy breaking them. But there is one tradition that is sacred to us – Pink October.
Pink October is an international campaign against breast cancer. The aim is to raise awareness and collect money so that the fight against breast cancer can be effective.
For this reason, we donate 20% of the purchase price of every watch with a pink dial sold in October to the Zurich Cancer League @krebsligazuerich
It was cancer that changed our family’s world two years ago. For us, this commitment is therefore more than just a tradition – it is a matter close to our hearts.
Is it close to yours too? Then you have one more week to make an impact.
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
NEW YORK 🗽🩷 Today is the last day at the Windup Watch Fair. What a fun TIME we had so far! The city treated us incredibly well once again:) We had inspiring conversations, sunshine, coffee and countless laughs.
Thank you to everyone who stopped by, said hi – and to those we’re seeing again today.
So many of you asked about the sold-out Rallymaster III … well : @carltondewoody and we have something very special coming soon for the AO. Thanks for the love! Send us a message and we put you on the waiting list:) #windup #windupnewyork #windupnyc #nyc #watches #switzerland #zurich #MDM #mauricedemruaic #rallymaster
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
ZURICH GOES DAKAR
21 .11
Time: 6-9PM
Location: Emil Frey Classics Showroom
Utoquai 55, 8008 Zurich
We invite you to the Car & Watch Launch of the OASIS RALLY TEAM.
TIME WITH CARLOS LEAL
25 .11
Time: 6-9PM
Location: MDM Garage
Geroldstrasse 5, 8005 Zürich
To celebrate Carlos becoming the new MDM ambassador, we’re hosting a special pop-up event! Meet Carlos and discover his latest works, including the new MDM watch collection.
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