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Atelier MDM
Tödistrasse 48
8002 Zurich

Mo-Fr: 09.00 – 18.00
Sa: 10.00 – 16.00

Events

photo basel 2025

17 .06 – 22 .06

Location: Volkshaus Basel

The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

Mehr erfahren

Summer X Mäss

26 .06

Location: Citizen Space Kiez Workshop and Event Hall

Baslerstrasse 30,

8048 Zurich

 

If we’re there, you can be sure you’ll have a good time with us. Because time is something we can do.

Register via the link by 12 June 2025.

Mehr erfahren

ZUG OPEN 2025

20 .07 – 27 .07

Location: Tennisclub Zug

 

Where people meet to live their passion, there we are too. Let’s have a good time together.

Mehr erfahren

Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW

3.350 CHF

Add to cart

Automatic Modern: “Züri Date” WATCHES@ YELLOW
MDM.130.ZueriDate.WATCHES@

We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”

A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.

You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black

Limited to 10 pieces per color = a total of 50 pieces.

The Story

Customize Watch

  • Diameter

    Bracelet

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Watch Specifications

1 * 10^100 = 1 Googol

10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!

This could also interest you.

Instagram

Winner Photo of this Years Maurice De Mauriac Award is „Traces of Light“ #013 of @chris.tille 🌈📷Chris Tille is an interdisciplinary artist and designer based in Zurich and Berlin (Switzerland/Germany).No photography without light. German photographer and artist Chris Tille, who also integrates science into his work, is well aware of this. Instead of using traditional tools such as brushes and cameras, he analyzed the light for one of his series using a spectrometer.Congratulation Chris! ✨#MauriceDeMauriac #MDM #photoaward #photobasel #art #artbasel #photos #photography
57 3
Following the ZÜRI-DATE, the BÄRN-DATE and the ZUG-DATE, the BASEL-DATE now speaks the Basel dialect. This means that the days of the week on the Day-Date movement speak the language of the people of Basel. #mauricedemauriac #mdmwatches #watches #photobasel #basel #baseldate
38 2
10 years of @photobasel ! 📸💚 To celebrate this milestone together we created the first watch which speaks the basel dialect: BASEL-DATE! Come to see us and the watch @photobasel from 16.06. - 22.06.25#MauriceDeMauriac #MDM #Baseldate #photobasel #photos #watches #basel
58 4
Final lap, final minute of this years Le Mans 24H 🏁🛞#MauriceDeMauriac #MDM #Lemans #Lemans2025 #MDMwatches
32 2
Made by Zurich – loved by Portofino 🇮🇹⛵️We only work with selected retail partners. Such contacts often arise in places where our family members like to spend a lot of time. Portofino is one of these places. And now what belongs together has come together: Maurice de Mauriac and Gold for Ever by Valentina Cattaneo and a selection from our L series, which she offers to her customers there. Gold for Ever is also a family business - the chemistry is right and everyone knows the opportunities, challenges and passion of the other. We are delighted to be represented in this wonderful place. #MauricedeMauriac #MDM #Portofino #mdmwatches #watches #retail
39 1

Events

photo basel 2025

17 .06 – 22 .06

Location: Volkshaus Basel

The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

Mehr erfahren

Summer X Mäss

26 .06

Location: Citizen Space Kiez Workshop and Event Hall

Baslerstrasse 30,

8048 Zurich

 

If we’re there, you can be sure you’ll have a good time with us. Because time is something we can do.

Register via the link by 12 June 2025.

Mehr erfahren

ZUG OPEN 2025

20 .07 – 27 .07

Location: Tennisclub Zug

 

Where people meet to live their passion, there we are too. Let’s have a good time together.

Mehr erfahren
Tripadvisor

Tripadvisor

Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!
I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.
Something of the most interesting in Zurich!
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