Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,550 CHF
We are gonna miss you @stanwawrinka85 ✨🙏🏻… and we miss you @daniel.dreifuss_zurich_watches
One of our heroes has left tennis - was our favorite forever… hardest fighter! True passion, true sportsman.
#MauriceDeMauriac #MDM #StantheMan
Is there a better watch review as from Russell Crowe himself?
We don’t think so. Enjoy @russellcrowe talking about our newest Rallymaster Swiss Tennis in collaboration with @swiss_tennis - design by @carltondewoody
Happy Sunday FAM ❤️
#mauricedemauriac #russellcrowe #watches #review #andyswatches
Oh my god, moving was a huge step for us! ❤️
Taking over our dad’s legacy has been one of the most beautiful gifts we could have received. And getting to do it together, as siblings, makes it even more special.
Wouldn’t be the same without our young, passionate team. So much love for what we do and for the people we do it with. ❤️
#mauricedemauriac #moving #madeinzurich #independentwatchmaking atchmaking #familybusiness
Our ZÜRI-DATE BRONZE PINK is a perfect fit for these autum days. The bronze has the warmth of fall, and the pink has the playfulness of summer. It’s a combination you might not necessarily expect. But as a family, we’ve never been particularly good at doing only what’s expected.
The best thing about bronze, anyway, is that it doesn’t care what it once looked like. It changes—with every day you wear it, in response to your skin, the weather, and your habits. It develops a patina that no one can predict. After a few months, your ZÜRI-DATE will look different from the one in the studio—and different from any other. Because by then, it will have become a part of you.
📷 @suseheinz_official
#mauricedemauriac #indiansummer #pink #zueridate
Indian Summer in Zurich 🍁💗
Sometimes all it takes is a sunny October Sunday to bring back a taste of summer. The family gets together, friends join in, jackets stay unbuttoned, and a short walk turns into an entire afternoon. One of those moments you’d love to hold onto forever.
We spent these last warm hours with our ZÜRI-DATE BRONZE PINK—a watch that tells a little more of your story with each passing day. With bronze that changes over time and a shade of pink that refuses to let summer go.
#mauricedemauriac #mdm #watches #zurich #indiansummer
In pink and ready for a ride 💗🏍️
Our Züri-Date Pink, inspired by Zurich’s tram No. 10, now in full bronze and ready to hit the road.
And while we’re out riding, we ride for a reason. Every October, for every pink watch we sell, we donate to @krebsliga in support of Breast Cancer Awareness Month
Good rides with pink vibes for a good cause. 💗
#mauricedemauriac #züri-date #pinkoctober #ʙʀᴇᴀsᴛᴄᴀɴᴄᴇʀᴀᴡᴀʀᴇɴᴇss
ZFF Award Night 2026 — it’s a wrap. 🎬✨🪩
Dancing with family. Laughing with friends. Watching great movies. Meeting old friends and new faces.
And then — seeing the legend Andy Garcia, both in real life and on the big screen. ✨
A night full of films, laughter, music, good people and a little bit of magic.
What more could you wish for in one night?
Until next year, ZFF. 👀👋🏻
#MauriceDeMauriac #Family #ZFF #Awardnight #MDM
3…2…1… ACTION! - On the court 🎬🎾
We were proud to sponsor Tennis tournament of the Zurich Summit 2026 and celebrate the winners with 2x Swiss Tennis Rallymaster.
This year, the tournament was part of the vibrant atmosphere surrounding the Zurich Summit, a prestigious two-day boutique conference bringing together leading filmmakers, executives, agents, entrepreneurs and investors from film, entertainment and technology.
With a unique focus on connecting the European and US markets, the Zurich Summit creates opportunities for cross-border collaboration, inspiring conversations and new ideas.
From the tennis court to the world of film, creativity and technology — we love seeing different worlds come together in Zurich. I
#MauriceDeMauriac #SwissTennis #Rallymaster #ZurichSummit #ZFF
Events
Charity Event “We build a school”
31 .10 – 31 .10
Location: Binelli Automobile AG, Badenerstrasse 527, 8048 Zürich
On Saturday 31 October 2026, the Binelli Group will be raising funds for the construction of a school in Africa – with an exclusive charity night packed with highlights.
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