Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see us - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Enjoy the magic of @polarzauber.ch with us! 🎄❤️
We loved the idea of being able to go to the Christmas market without having to worry about whether the weather would allow it or not. That’s why we’re part of the Christmas market in Zurich’s central station hall this year.
We cordially invite you to share the special atmosphere of this market with us. Let’s breathe in the Christmas air together, enjoy the special atmosphere of this hall, and have what matters most—a good time.
You can also get the big MDM newspaper 2026 from us here. Why are we emphasizing this so much? Come and get it, then you’ll know.
See you later!
Massimo, Leonard, Masha
and the whole Dreifuss family
Enjoy the final supermoon of 2025 🪩 - with the matching watch.
📷 @detail.studios
#MauriceDeMauriac #MDM #supermoon
Carlos Leal lives life at his own pace – with our watch
Musician, actor, nomad: Leal doesn’t think in terms of categories, but in terms of movement. Growing up in Lausanne as the son of Spanish immigrants, he experienced the tension between family warmth and Swiss precision from an early age – a tension that shaped his creativity.
As a hip-hop artist with Sens Unik, he made his mark on the sound of the 1990s. Leal continued to follow his inner rhythm – into acting. Snow White was his breakthrough, followed by international productions such as Casino Royale and engagements in Hollywood.
📷 @philippmueller69
#MauriceDeMauriac #MDM #CarlosLeal
Events
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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