Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,550 CHF
WE ARE THE OFFICIAL TIMEKEEPER OF THE ADC Creative Festival 2026!
Hardly any other place brings together so many creative minds who shape our world with ideas, courage and imagination.
For us, this isn’t a traditional partnership. It’s a reunion with people who have made our watches part of their creative daily lives for years ⭕️ #mauricedemauriac #zurich #adcawards @adcswitzerland
A Dial with the Depth of Fine Red Wine
The sunburst red dial shifts with every ray of light—vibrant, deep, and endlessly nuanced. Sometimes bold, sometimes mysterious, always captivating.
A dial that leaves a lasting impression without ever demanding attention.
#MauriceDeMauriac #MDM #wine #reddial #winetime
The L3 Sommelier Watch 🍷🍇 Created in partnership with the ASSP (Association Suisse des Sommeliers Professionnels).
Like a great wine, true character is revealed over time. The L3 Sommelier embodies this philosophy—crafted to endure, refined through patience, and made for generations.
Each piece is personalized with its owner’s name and ASSP membership number.
Two worlds. One shared passion: time.
Now available, but only for the Members of the ASSP.
#MauricedeMauriac #MDM #Wine #assp #winetime
Dolce Vita on the Boat⛵️🇮🇹
Our Captain Diego knows made our time on „Giulietta“ unforgettable. We met in Australia through a mutual friend ;) and now here we are, spending the most incredible day on his boat along the Ligurian coast.
Thank you for showing us Cinque Terre from a completely different perspective 🤿
Thanks for everything @fishandchillboattour
#mauricedemauriac #cinqueterre #italy
WE ARE READY FOR SUMMER ☀️
Summer is our favorite season, so of course we had to bring out all the colorful straps and accessories ;)
And yes… the finish flag window was a must🏁 . #mauricedemauriac #natostraps #zürich
Fridays for Future!!! ⚙️✨
Our passion for watchmaking is built on precision, craftsmanship, and passing knowledge on to the next generation.
At just 22 years old, Sean is already part of our team of watchmakers — and today he had the opportunity to introduce two interested students to the fascinating world of haute horlogerie. 🔍
From intricate movements and traditional craftsmanship to the passion behind every tiny detail, it was inspiring to see the curiosity and enthusiasm of these young visitors.
Because true craftsmanship lives on when it is shared. Perhaps we already met the watchmakers of tomorrow.
#MauriceDeMauriac #Watchmaking #Horology #SwissMade #FutureWatchmakers
Hands on with the Rallymaster IV 👀
These amazing photos were shot during Watches and Wonders by @which_watch_next #mauricedemauriac #rallymasterIV #australianopen
Our choice for spring will always be PINK! 🌸 which one is yours?
#mauricedemauriac #zurich #cherryblossomseason 📸 @which_watch_next
Events
ADC Creative Days
11 .06
Location: Kraftwerk, Selnaustrasse 25, 8001 Zurich
Time: 10:00 – 18:00
ADC Switzerland is turning 50 – and we’re joining in the celebrations.
On Thursday, we’re putting Maurice de Mauriac at the heart of the festival and offering an insight into the art of mechanical timekeeping through three watchmaking workshops. Come along, join in and have a great time with us.
Basel Social Club 2026
14 .06 – 20 .06
Location: Basel Social Club, Erdbeergraben 1, 4051 Basel
Workshift: 16:00 – 20:00 o’Clock
Wherever people come together to pursue their passions, that’s where you’ll find us.
At our Out of Office pop-up at the Basel Social Club, a watchmaker from Maurice de Mauriac works on mechanical watches every day. Drop by, watch him at work and have a great time with us.
Wimbledon at TC Belvoir
29 .06 – 12 .07
Location: TC Belvoir, Strandbadweg 15, 8002 Zurich
From 29 June to 12 July, we’ll be watching the most thrilling moments of the world’s oldest tennis tournament together. The highlight will be the final weekend, featuring a special event at TC Belvoir.
Places for the final are limited – registration is required.
Come along and have a great time with us.
Baur au Lac Vins Summer Party
03 .07 – 04 .07
Location: Seestrasse 141, Zurich Hotel Management School, 8002 Zurich
When wine, summer and good company come together, we’re never far away.
On 3 and 4 July, we’ll be joining forces with Baur au Lac Vins to celebrate the summer festival in the garden of the Zurich Hotel Management School. The focus will be on wines from Álvaro Palacios and Ricardo Pérez Palacios – from Bierzo, Rioja and Priorat.
Come along, discover some great wines and have a good time with us.
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