Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,550 CHF
Indian Summer in Zurich 🍁💗
Sometimes all it takes is a sunny October Sunday to bring back a taste of summer. The family gets together, friends join in, jackets stay unbuttoned, and a short walk turns into an entire afternoon. One of those moments you’d love to hold onto forever.
We spent these last warm hours with our ZÜRI-DATE BRONZE PINK—a watch that tells a little more of your story with each passing day. With bronze that changes over time and a shade of pink that refuses to let summer go.
#mauricedemauriac #mdm #watches #zurich #indiansummer
In pink and ready for a ride 💗🏍️
Our Züri-Date Pink, inspired by Zurich’s tram No. 10, now in full bronze and ready to hit the road.
And while we’re out riding, we ride for a reason. Every October, for every pink watch we sell, we donate to @krebsliga in support of Breast Cancer Awareness Month
Good rides with pink vibes for a good cause. 💗
#mauricedemauriac #züri-date #pinkoctober #ʙʀᴇᴀsᴛᴄᴀɴᴄᴇʀᴀᴡᴀʀᴇɴᴇss
ZFF Award Night 2026 — it’s a wrap. 🎬✨🪩
Dancing with family. Laughing with friends. Watching great movies. Meeting old friends and new faces.
And then — seeing the legend Andy Garcia, both in real life and on the big screen. ✨
A night full of films, laughter, music, good people and a little bit of magic.
What more could you wish for in one night?
Until next year, ZFF. 👀👋🏻
#MauriceDeMauriac #Family #ZFF #Awardnight #MDM
3…2…1… ACTION! - On the court 🎬🎾
We were proud to sponsor Tennis tournament of the Zurich Summit 2026 and celebrate the winners with 2x Swiss Tennis Rallymaster.
This year, the tournament was part of the vibrant atmosphere surrounding the Zurich Summit, a prestigious two-day boutique conference bringing together leading filmmakers, executives, agents, entrepreneurs and investors from film, entertainment and technology.
With a unique focus on connecting the European and US markets, the Zurich Summit creates opportunities for cross-border collaboration, inspiring conversations and new ideas.
From the tennis court to the world of film, creativity and technology — we love seeing different worlds come together in Zurich. I
#MauriceDeMauriac #SwissTennis #Rallymaster #ZurichSummit #ZFF
ONE YEAR ANNIVERSARY✨
Already one year since this legend walked in! @russellcrowe and — almost unnoticed haha…
Ready for a new ZFF and this time, of course, also as a Donor! 🎬✨ @zurichfilmfestival
Can’t wait for all the amazing movies, people and moments over the next two weeks.
See you there or in the shop?
Now even closer to the main venue! #mauricedemauriac #ZFF #russellcrowe #rallymaster #zurich
Homo Faber — An Island of Light. ✨
An entire island celebrating the people who make things by hand.
One of the most beautiful exhibitions we have seen , because at its heart is an idea we deeply believe in: craftsmanship matters.
Every room is another universe. Different materials, different traditions, different hands, but always the same obsession with detail, precision and creating something that lasts.
It felt very close to what we believe:
Our watches are not made to simply tell time. They are objects shaped by people, attention and countless small details. From the first sketch to the final hand finishing, it is the human touch that makes a watch feel like more than an object.
Homo Faber celebrates the makers.
We celebrate them too.
Because in a world of mass production, there is something quietly powerful about making fewer things — and making them well.
If you are in Venice, go. If you’re not — perhaps this is a good reason to come. 🇮🇹
#MauriceDeMauriac #MDM #HomoFaber #Venice
72 hours in Venice 🇮🇹
Couldn’t fit more food or drinks into these 3 days…
We were just talking about how lucky we are that we get to travel together as siblings, and all three of us couldn’t be more grateful for everything we get to experience together. Sharing it makes everything so much more fun and meaningful. Wouldn’t be the same otherwise. ❤️
If you need some Venice inspiration, hit us up haha - we got you!!
Walked 15k, ate and drank like kings & queens all day long!
See you soon again, Venice! 🤍 #mauricedemauriac #venice #homofaber #italy #watches
When Russell invites you to the Venice Film Festival, you arrive in style. ✨
What an honor and privilege to be part of the chosen small crew witnessing the premiere of Russell’s heart project: WHAT LOVE BUILDS ❤️
His biography, documenting 47 years of making music and the incredible journey behind it, was brought to life on the big screen in the sold-out Sala Grande at the Venice Film Festival — and honestly, it was simply out of this world.
From Zurich, to Australia, and now to Venice… we couldn’t be more proud to have been a small part of Russell’s journey over the past year.
What a year it has been for us. ❤️
Thank you so much, Russell. We truly appreciate it all and never take any of these incredible moments for granted.
Here’s to music, friendship, unforgettable experiences, and a year we will never forget. 🥂✨
#MauriceDeMauriac #MDM #Venice #venicefilmfestival #Russelcrowe
@russellcrowe
@labiennale
Events
Charity Event “We build a school”
31 .10 – 31 .10
Location: Binelli Automobile AG, Badenerstrasse 527, 8048 Zürich
On Saturday 31 October 2026, the Binelli Group will be raising funds for the construction of a school in Africa – with an exclusive charity night packed with highlights.
Tripadvisor