Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,550 CHF
Now Time Belongs to the Champions 🥇🇨🇭🎾
One final rally. A brief moment of silence. Eyes fixed on the line. Then arms in the air. Teammates rushing onto the court. Embraces. Celebration. Players become Swiss Champions. One weekend becomes part of tennis history.
At the 2026 Interclub NLA Finals in Lucerne, TC Froburg Trimbach (Woman) and TC Seeblick (Men) earned the national title.
Point by point. Match by match.
But above all, together. Because Interclub is tennis in its purest form. You stand alone on the court, yet you never play only for yourself. Every point also belongs to those who cheer you on, encourage you, lift you up after setbacks and believe in the next rally.
Leonard Dreifuss had the honour of presenting the new Swiss Champions with a very special keepsake: the Rallymaster Swiss Tennis anniversary watch. A timepiece created for all those moments when the match could still go either way. For the games that seemed to last forever. And for that one final point that turns a player into a champion.
The entire Dreifuss family warmly congratulates the champions of Lucerne. You didn’t just win a title.
You created a moment in time that no one can ever take away. We make time. You made it unforgettable✨
#MauriceDeMauriac #MDM #SwissTennis #NLAfinals #swisschanpion
Happy Streetparade everybody 🪩
Music in the air & that feeling when the whole city starts dancing as one.
A little chaos. A lot of love. Endless rhythm.
Because time is not something we simply measure: It’s something we live, feel, and share.
TIME IS LOVE ❤️🌈
#MauriceDeMauriac #StreetParade #Zurich #TimeIsLove #MDM
Happy Birthday FCZ 💙🤍✨
130 years filled with passion, courage, and great stories. 130 years in which FCZ has turned moments into legends.
Since August 1, 1896, FC Zurich has captivated people far beyond the world of soccer with championships, European Cup semifinals, the Miracle of Basel, promotions, setbacks, and comebacks. FCZ has never sought the easy path, but has always forged its own. Perhaps that is precisely why this club moves so many people. And the reason why we feel such a close connection to it.
We congratulate FC Zurich from the bottom of our hearts on its 130th anniversary and are grateful and proud to celebrate this milestone with strictly limited-edition Maurice de Mauriac anniversary watches.
Happy SAMSCHTIG to everyone who ordered an FCZ watch right away and will receive it in person today at the anniversary celebration at Letzigrund in the VIP box.
#MauriceDeMauriac #FCZ #Birthday #Jubilee #Züridate
NIE USENAND GAH 💙🤍
Some anniversaries deserve more than a celebration, they deserve a Züri-Date ;)
For the 130th anniversary of our beloved @fcz_offiziell , we created 130 limited Züri-Dates in the club’s iconic white and blue. Every watch is individually numbered, handcrafted in Zurich and made to celebrate a club that has shaped this city for generations.
Available in 39mm and 42mm.
Thank you @naomimegroz for being part of it.
We wish you all a gueti ZIIT. 💙🤍 #mauricedemauriac #zürich #fcz #nieusenandgah
One last dance at home 🎾🇨🇭
This week at the Zug Open, Marc-Andrea Hüsler takes to the court one last time – wearing the Maurice De Mauriac Rallymaster Swiss Tennis.
We’re proud to be part of this special moment and to celebrate an outstanding career that comes to an end where it feels most meaningful: at home.
Thank you, Mac, for the memories, the passion and the inspiration.
Time is Love ✨
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #MarcAndreaHuesler #SwissMade
Determination, elegance and Swiss precision — values that define both Jil Teichmann’s game and the Rallymaster Swiss Tennis 🎾🇨🇭
As one of Switzerland’s leading tennis players, Jil embodies resilience, passion and a relentless pursuit of excellence on the world stage. We are proud to welcome her as ambassador for this special collaboration, celebrating the spirit of Swiss tennis and Swiss craftsmanship.
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #JilTeichmann #SwissMade
New serve: With the Rallymaster Swiss Tennis 🇨🇭🎾
Today, together with Swiss Tennis, we are presenting the Rallymaster Swiss Tennis to celebrate 130 Years of Swiss Tennis. Limited to 130 watches worldwide. Not because limitation creates luxury, but because an anniversary deserves something truly one of a kind.
Photos @miguel.siernav & @detail.studios
#MauriceDeMauriac #SwissTennis #Rallymaster #Tennis Watch
48H AT WIMBLEDON 🍓🎾
And no place we’d rather be!
Two days of tennis, strawberries & cream, walking @stansmithonline to Centre Court, meeting people, chasing the shade, carrying water bottles everywhere and somehow still leaving with more merch than planned.
Wimbledon is a whole vibe ❤️🔥 See you again next year (hopefully) #tennis #wimbledon #mauricedemauriac
Tripadvisor