Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
Happy FRYTI 🧡 Welcome the new BÄRN-DATE - @tickdifferent_uhrsachen boutique edition - limited to only 50 pieces, all hand made in Bern & individual engraved.
For more infos go on our website or visit our POP-UP in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent_uhrsachen #limitededition
See you tomorrow BÄRN! 👀
Launching the @tickdifferent_uhrsachen BÄRN-DATE boutique edition in our POP-UP. With our brand ambassador @hoarauguillaume as a special guest. For more details slide in our DM‘s.
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bärndate #watch #watchlaunch
BIG MOVE! Our atelier has always been in the right location, but now we are moving it.
We had to make a decision for the next 30 years. We made it. After much hesitation and discussion.
The atelier is getting a new address.
We are not revealing the new address yet. Suffice to say that our father would have loved the address with all his heart. That’s why we love it too.
The atelier will be available at the beginning of the year. We are now looking for new tenants. How wonderful it would be if someone wanted to take the spirit that will forever fill these rooms with them, so that they could celebrate similar successes in exactly the same place. Perhaps – inspired by this – even greater ones.
Is that you? Do you know someone who would like to or could be? Do you know someone who knows someone who would like to? With these words, we simply want to prevent someone from saying to us at some point: “If only I had known.” Or “Why didn’t you say anything?”
We are happy to tell interested parties about the special features of the location and the rooms. Because the atelier is close to our hearts.
In the coming weeks and months, you will find out where we have moved to in Zurich. And no, it’s not Bahnhofstrasse. It’s “Danielstrasse” opposite “Daniel-Ort”!
We wish you an exciting time.
Massimo, Leonard, Masha
and the whole Dreifuss family
📸 @gerryamstutz
#MauriceDeMauriac #MDM #moving #Bigmove #zurich
We made it to Globus ✨
Right in the heart of Zurich is @globus, one of the oldest, most beautiful & traditional home for many amazing brands. You can find us here from the 31st of October until the 18th of November.
Come by, say hi ! 👋🏻
We’ve got a mix of watches and straps waiting for you.
#globus #bahnhofstrasse #ape #zurich #watches #familybusiness #MDM #mauricedemauriac
One watch - for any wrist ✨
With its size, the L3 Small Seconds serves a growing trend towards slightly smaller watches.
📸 @which_watch_next
#MauriceDeMauriac #MDM #L3SmallSeconds #L3 #smallsecond #watch
Grand elegance in a small format - meet the L3 Small Seconds from our L series.
When we launched first the L3, the elegance of this watch became extremely visible. It’s not the conservative elegance. Its elegance fits perfectly to every environment. Not just in a fundamentally elegant lifestyle. With its colours and the complete absence of unnecessary decoration, it makes the life of an artist or an investment banker equally elegant. And if they should happen to meet, everyone will have the perfect watch on their wrist.
📸 @philippmueller69
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
Last Week of Pink October 💗
You know us. We like to play with traditions. We even enjoy breaking them. But there is one tradition that is sacred to us – Pink October.
Pink October is an international campaign against breast cancer. The aim is to raise awareness and collect money so that the fight against breast cancer can be effective.
For this reason, we donate 20% of the purchase price of every watch with a pink dial sold in October to the Zurich Cancer League @krebsligazuerich
It was cancer that changed our family’s world two years ago. For us, this commitment is therefore more than just a tradition – it is a matter close to our hearts.
Is it close to yours too? Then you have one more week to make an impact.
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
NEW YORK 🗽🩷 Today is the last day at the Windup Watch Fair. What a fun TIME we had so far! The city treated us incredibly well once again:) We had inspiring conversations, sunshine, coffee and countless laughs.
Thank you to everyone who stopped by, said hi – and to those we’re seeing again today.
So many of you asked about the sold-out Rallymaster III … well : @carltondewoody and we have something very special coming soon for the AO. Thanks for the love! Send us a message and we put you on the waiting list:) #windup #windupnewyork #windupnyc #nyc #watches #switzerland #zurich #MDM #mauricedemruaic #rallymaster
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
ZURICH GOES DAKAR
21 .11
Time: 6-9PM
Location: Emil Frey Classics Showroom
Utoquai 55, 8008 Zurich
We invite you to the Car & Watch Launch of the OASIS RALLY TEAM.
TIME WITH CARLOS LEAL
25 .11
Time: 6-9PM
Location: MDM Garage
Geroldstrasse 5, 8005 Zürich
To celebrate Carlos becoming the new MDM ambassador, we’re hosting a special pop-up event! Meet Carlos and discover his latest works, including the new MDM watch collection.
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