Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
Visit us @ Man’s World Zurich 2026
From January 29 to February 1, 2026, you will find us again in Hall 550 in Zurich-Oerlikon.
We will be presented together with the team of @hedinswiss.ineosgrenadier showing their newest Grenadier.
A heavy-duty off-roader meets handcrafted watchmaking. Man’s World is the perfect stage for genuine values and honest materials.
The uncompromising Grenadier and the precise timepieces from us speak the same language. No frills. Just character. Just function.
Come by and experience a lifestyle that combines robustness and sophistication.
Make a note in your calendar now!
Location
Halle 550 Zurich-Oerlikon
Birchstrasse 150
8050 Zurich
Opening hours
January 29 to February 1, 2026
Thu 4:00 p.m. - 11:00 p.m.
Fri 2:00 p.m. - 11:00 p.m.
Sat 11:00 a.m. - 11:00 p.m.
Sun 11:00 a.m. - 6:00 p.m.
@mansworldcom
#MansWorld2026
#10YearsOfMansWorld
#LifestyleEvent
#ExperienceInspirationEnjoyment
Surf’n Tennis 🌊🎾 - is it a match? Our own @carltondewoody thinks definitely YES. Find out why in the newest article on @wornanswound. Link in the bio.
#MauriceDeMauriac #RallymasterIV #MDM #Racquet
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Rallymaster IV Launch Party was a blast. 💗🎾
Thank you everybody who came out to celebrate this new piece. Swiss Made with Love.
FYI: The Rallymaster IV is available to check out @timetideshopau until the end of Australian Open 2026. For more info visit our website. Link in the bio.
Photos & Video: @rachaelvowlescreative
#MauriceDeMauriac #MDM #RallymasterIV #Launchparty #timeandtide
Just in TIME for the official start of @australianopen we launched the Rallymaster IV 🎾🩷
Enjoy the Happy Slam and have a good TIME - that is the most important on & off the court - watching or playing. Swiss Made with Love.
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Ralllymaster IV 🩷 🎾
After all three Rallymasters sold out we flew all the way to Australia to serve a fourth time.
Carlton DeWoody the designer behind every Rallymaster has given the Grand Slam series its fourth chapter. Limited to 100 pieces.
The Rallymaster IV is now available on our website. Link in the bio. First come, first served.
#MauriceDeMauriac #MDM #Racquet #RallymasterIV #Carltondewoody
Ready to Serve the Rallymaster IV 🎾🩷
Launching January 16th Online
Or if you happen to be in Melbourne join to the Launch Party @timetideshopau @timetidewatches
#MauriceDeMauriac #MDM #racquetmagazine #RallymasterIV
Rest Day @dakarrally 🏜️🏁
We are proud to be the official timekeeper of the @oasis_rally_team
📸 @suseheinz_official
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam #racing
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Man’s World
29 .01 – 01 .02
Location: Halle 550, Birchstrasse 150, Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
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