Automatic Modern: “Züri Date” WATCHES@ BLUE
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1* 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
Only a few people can drive the Mille Miglia. ❤️🏁
We have the Mille Miglia feeling for you.
The most beautiful race in the world is currently running, the race that wrote legends and still moves people’s hearts today. It’s not just any race - it’s the Mille Miglia, the legendary road race that transformed Italy into a stage for heroes from 1927 to 1957. The Mille Miglia was always more than just a race. It was an epic battle against nature, time and the limits of human ability.
For hours on end, the drivers drove 1,000 miles through the picturesque but challenging Italian countryside - from Brescia to Rome and back. The route led through fog, gravel roads and city junctions where only courage, skill and madness made the difference. Legends were born along the way: Nuvolari, who overtook Brivio in the dark with skill and courage, barely visible to the cameras. Or the British racing driver Moss, who averaged 157 km/h - with paper maps wrapped in a roll around his arm.
The Mille Miglia was always more than just a race; it embodied speed, style and an unbridled passion for competition. Drivers risked everything to achieve glory.
All this is in our L3 SPHERIC RED. It lets you ride the Mille Miglia all day long, when the (racing) drivers are already back at home or in the office.
#MauriceDeMauriac #MDM #millemiglia #L3 #L3SphericRed
The Watch Bro’s Toy! Old but❤️ - we missed the right moment to post (happens even to best) and we didn’t want to let it get lost… Would be also something for you @doppelganger_paris ?
#MauriceDeMauriac #MDM #Toys #WatchBros #Bro #bros #adidas #commedesgarçons #play
Last Day of @photobasel 2025 - come to see beautiful photos & watches. Here seen the back of the new BASEL-DATE: The first 10 are individual numbered.
#MauriceDeMauriac #MDM #photobasel #baseldate #watches #MDMwatches
Winner Photo of this Years Maurice De Mauriac Award is „Traces of Light“ #013 of @chris.tille 🌈📷
Chris Tille is an interdisciplinary artist and designer based in Zurich and Berlin (Switzerland/Germany).
No photography without light. German photographer and artist Chris Tille, who also integrates science into his work, is well aware of this. Instead of using traditional tools such as brushes and cameras, he analyzed the light for one of his series using a spectrometer.
Congratulation Chris! ✨
#MauriceDeMauriac #MDM #photoaward #photobasel #art #artbasel #photos #photography
Following the ZÜRI-DATE, the BÄRN-DATE and the ZUG-DATE, the BASEL-DATE now speaks the Basel dialect. This means that the days of the week on the Day-Date movement speak the language of the people of Basel.
#mauricedemauriac #mdmwatches #watches #photobasel #basel #baseldate
10 years of @photobasel ! 📸💚 To celebrate this milestone together we created the first watch which speaks the basel dialect: BASEL-DATE!
Come to see us and the watch @photobasel from 16.06. - 22.06.25
#MauriceDeMauriac #MDM #Baseldate #photobasel #photos #watches #basel
Time well spent at the Arosa Harley Weekend 🌞🏔️Good friends & family, good food & drinks and last but bot least good bikes & cars. What you want more? Nothing. We are happy! See you next year Arosa!
@hedinswiss.ineosgrenadier
@harleydavidson.switzerland
#MauriceDeMauriac #MDM #Arosa #ArosaHarleyWeekend #mountains #harleydavidson #swissmountains🇨🇭 #cars #bikes #rideout
Events
Wimbledon in Zurich
13 .07
Location: Tödistrasse 48, Zurich
We’re inviting you to join us for the Wimbledon final on Sunday, July 13th, 2025, right here in our atelier.
Expect a giant screen, our space laid out in fresh green grass, Strawberries & Cream, Champagne, and just the right ceiling height for a celebratory leap – for that ultimate Wimbledon feeling.
ZUG OPEN 2025
20 .07 – 27 .07
Location: Tennisclub Zug
Where people meet to live their passion, there we are too. Let’s have a good time together.
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