The Story
Automatic Modern Blue “PVD Züri Date”
4,925 CHF
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AUTOMATIC MODERN BLUE PVD “ZÜRI DATE”
MDM.130.ZueriDate.TI.39.BE
Mäntig, Zischtig, Mittwuch, Dunstig, Fritig, Samschtig, Sunntig – this watch celebrates our anniversary like real locals in Swissgerman. The basis of this anniversary watch is our automatic case. Developed by Daniel Dreifuss and his sons, the Watchbros, they enlightened this watch with Swiss German and made its Zurich roots visible and tangible. The successful Automatik Modern case shimmers blue and is limited to 25 watches worldwide. If it is not the quantity but the quality of time that is important to you, you will find in this watch a companion with whom it is a great joy to rejoice. Your time has never been so Zurich as with this watch – no matter where you are in the world.
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Watch Specifications
25 also in the Züri night
Super is the minimum requirement for this watch. That is why the watch glows with Superluminova. The 25 are in blue and the rest in white. Why Superluminova? Because this phosphorus luminescent material is 100 times brighter than all comparable inactive luminescent pigments. Inactive means that no radioactive additives have been used. And yet Superluminova stores so much light that it emits it for hours even in the dark. This looks beautiful and makes the watch a reliable partner in the dark.Zueri-Date Caseback
Our display back case uses a blue sapphire crystal and thus allows for an unobstructed view of the pulsating ETA 2834 caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the limited number on the rotor, each watch becomes a truly personal gift – even to oneself.Zueri-Date Sideview
The cases for automatic watches are 12mm tall, have a domed sapphire and a crown. The crown offers grip and precise turning, thereby making adjustments to the watch very easy. The watch is water-resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking, or swimming.Limited to 25 pieces
This watch is a watchmaking symbiosis of the power of the founder Daniel Dreifuss and the adolescent power of his sons, the Watchbros, who have taken this watch to a new level. Although the Chrono Modern is one of Maurice de Mauriac's best-selling watches, this watch only exists 25 times. Put it on. Give it your arm as a stage and you will rejoice. Time has never been so Zurich-like, time has never been so Maurice de Mauriac. Time has never been so you.
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25 also in the Züri night
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Zueri-Date Caseback
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Zueri-Date Sideview
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Limited to 25 pieces
and the adolescent power of his sons, the Watchbros, who have taken this watch to a new level. Although the Chrono Modern is one of Maurice de Mauriac's best-selling watches, this watch only exists 25 times. Put it on. Give it your arm as a stage and you will rejoice. Time has never been so Zurich-like, time has never been so Maurice de Mauriac. Time has never been so you.
Modern
Our success is built on these watches! They are our classics, and may forever be called "Chrono Modern". Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt - a "Chrono Modern" always adorns a strong arm. No matter whether on water, on land or in the air. Mechanically driven, of course, the "Chrono Modern" is modular in design and allows for unique customization. You will love it as it will love you.
Happy New Year 2026✨ A new year, a new chapter and endless possibilities ahead. This year will be all about exceptional watches, meaningful experiences and moments shared with new & old friends.
Thank you for being part of our story.
Let’s make this year one to remember 🙏🏻
Your Royal Dreifuss Family ❤️
📸 @philippmueller69
#MauriceDeMauriac #MDM #happynewyears #2026
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see us - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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