The L3 is the latest watch in the L series.
L1, L2 and L3 have become classics. How can a classic watch be upgraded today so that it not only finds its place in modern times, but becomes a must-have? By giving it a case material that fits this era like no other. Bronze.
Tabita Johannes trusted the L3 in every situation, and the L3 rewarded her trust elegantly.
Peter Mygind knows how to wear our watches. He loves them. The L3 loves him too.
Surprised? Around four thousand years ago, bronze was the alloy that made wealth mobile for the first time. Whereas wealth had always been tied to a specific location – houses, land, etc. – the new prosperity cast in bronze could be taken with you. What's more, bronze was – and still is – extremely resistant to environmental influences. The surface reacts very charmingly. But this is also the protective shield that prevents these influences from having a deeper impact on the material.
The L3 in bronze accompanies life, embraces it, responds charmingly and becomes unique. The prosperity that bronze expresses today is the value that the wearer – attaches to time.
Actor Peter Mygind (also known from the Netflix series Neumatt), a friend of the family, loves the L3 and perfectly embodies the type of person who particularly enjoys being accompanied by an L3 Bronze. A modern lifestyle, open to change, highly mobile and paired with core values that the Bronze more than accommodates.
We source our special bronze alloy in Zurich so that we can sculpt the L3 Bronze from a solid block, just like a statue.
What could be better than feeling a watch? Such a feeling defies description. Enjoy the pictures, enjoy the special people, let yourself fall for it – feel it.
