L3 SMALL SECONDS
MDM.L3.SS.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Case: Gold-plated stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap in the finest blue or warm cognac and an elegant Gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
Engraving
The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
4
Gold-plated Steel
5
the darker the brighter
6
The golden keys of Les Clefs d'Or
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Monday Motivation? Buy a new car! Welcome to the MDM Family INEOS GRENADIER Fieldmaster #035! 🌍
We were looking for a long time for a replacement for our old Landy, which unfortunately was no longer fit enough for the wild everyday life of watch lovers in Zurich...:-) He had this & that… and at some point we didn’t want to torture him anymore.
If you love the old Landrovers, you will eventually come to the INEOS Grenadier. The worthy successor to the original Landrovers. At first we were a bit strange. But once you have sat in this car, you are spoiled for other cars.
With him we can drive everything to our events and even the smallest watch boutiques he moves through the city and Switzerland as if they were nothing. And now we come to the quality and the mechanics – typical for watch souls: terrific!
He will now be embellished a bit and then he will drive through Zurich, bringing watches, hollowing watches, Totoro will stick his nose out of the window and it is often like in the old days, when Daniel drove through the city, many waved, conversations arose, watch fascination that jumped like sparks from one to the other. See you...
@ineos_grenadier @hedinswiss.ineosgrenadier
#MauriceDeMauriac #MDM #Ineos #ineosgrenadier #ineosgrenadiers #grenadiers #fieldmaster
Watch Sis @mcomomasha sents her best wishes from top of Peru MACHU PICCHU 🗿⛰️✨ Soon she is back and gets her nails dirty again.
#MauriceDeMauriac #MDM #views #machupicchu #peru #travelling
Another Day - Another Event.
Thanks for inviting us #alpinetechforum @headsquarter_zurich their new office space is around the corner from our atelier.
#MauriceDeMauriac #MDM #showcasing #show #watches #züridate #züri #events #watches
We did it! We were part of the SÄCHSILÜÜTE 2025! ⛄️💥 We can say that we are very attached to Zurich. It is our home. Zurich is the heart of our brand. Zurich is both an inspiration and a challenge.
With the Sächsilüüte, however, we have come even closer to Zurich. Not only did we create the official Sächsilüüte watch together with the ZZZ. We were also invited by Urs Bucher to walk with the @zunft_zu_wiedikon . An incredibly intense experience. 🌈💐🌸
We look back on the Sächsilüüte with our arms full of flowers and our hearts full of emotion. Thank you to everyone who experienced this day with us.
Massimo, Leonard, Masha
and the whole Dreifuss family
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival #flowers
WIN WIN WIN! Before lighting the Böögg, give your estimate of how long it will take to explode today ⛄️💥Comment below 👇🏻Whoever is closest will receive the Pocket Böögg for home as a gift from us. Good Luck.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
Welcome “Züri Date” SÄCHSILÜÜTE⛄️💥
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich. A mechanical watch could not be more Zurich. But the Züri-Date SÄCHSILÜÜTE is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The Böögg now has its own watch! ⛄️💥
Together with the Central Committee of Zurich’s guilds, we have designed a timepiece especially for Sechseläuten.
Time plays an important role at Sechseläuten. When the churches in the old town chime at 6 p.m. sharp, the Böögg is on its way out. The shorter it takes for his head to explode, the better the summer will be. We took this as an opportunity to launch a clock together with the Central Committee of the Zurich Guilds (ZZZ).
📸 @philippmueller69
Location: @aroma.schweiz with Luki Meier (the one and only official BÖÖGG Maker)
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring #lukimeier #bööggbauer
Events
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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