L3 SMALL SECONDS
MDM.L3.SS.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Case: Gold-plated stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap in the finest blue or warm cognac and an elegant Gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
Engraving
The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
4
Gold-plated Steel
5
the darker the brighter
6
The golden keys of Les Clefs d'Or
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
August 25, 2025
A day to reflect on watch magic ✨
Two years ago today, something new began because something old had come to an end - without anyone looking for it. Massimo, Leonard and Masha lost their role model for what they are today: the movers and shakers behind MDM.
Daniel Dreifuss was suddenly missing not only as a family man and brand founder, but also as a great watch wizard, and the magic threatened to end.
Today, two years on, there are three watch wizards - and the magic has tripled.
In this time, three times as many watches have been developed, three times as many sold, and the magic still fascinates. It doesn’t always have to be the big moment when something dramatically disappears. It is the small magic that touches.
#MauriceDeMauriac #MDM #DanielDreifuss #RIP #RestInPower #RIP #🌈
A little story on Sunday: It all started with a parcel that wasn’t delivered...A Portuguese customer’s new watches were not delivered by the parcel service. The parcel began an odyssey and at some point we decided that one of us would take it to Cascais personally.
Of course, you then call Portuguese friends to meet up. Miguel Seabra is one such long-time friend. Miguel, a watch enthusiast, immediately calls a few more watch lovers and we sit together on the beach in Cascais and talk watches and philosophize.
At moments like this, our family expands to include people who share a special love.
…And the conclusion of the story: something good can also come out of something bad.
Happy Sunday everyone - TIME IS LOVE ❤️
#MauriceDeMauriac #MDM #cascaisportugal🇵🇹 #portugal #client #clientmeetup
Our newest ambassador and official member of the @lesclefsdorsuisse in St. Moritz 🗝️🛎️ We are proud to see the community grow - our goal is to have in every 5-Star hotel, at least in Switzerland, a member of the Clefs d‘Or wearing the official watch, made by yours truly.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorswitzerland
The perfect summer watch doesn’t exi - The watch:💕
The „original“ Rallymaster I, in his natural environement at the ligurian coast.
#MauriceDeMauriac #MDM #Rallymaster #tennis #liguria #portofino #liguriancoast #portofino🇮🇹 #splendindo
Arrive in style & leave even with more 💅 ✨ Thank you for the pitstop. Come soon again.
#MauriceDeMauriac #MDM #ferrari #ferrari412 #style
Events
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Tripadvisor
+ Zoom
Close