L1
MDM.L1.ST.BK
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Watch Variations
Customize Watch
Watch Specifications
Automatic in steel, side perspective
The cases for automatic watches are 11 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.” Automatic, caseback
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself. Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Personalised engraving
Together with an inscribed rotor, every watch becomes a highly emotional gift. Even to yourself. 1
Automatic in steel, side perspective
2
Automatic, caseback
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Steel
5
The darker, the brighter
6
Personalised engraving
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see us - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Enjoy the magic of @polarzauber.ch with us! 🎄❤️
We loved the idea of being able to go to the Christmas market without having to worry about whether the weather would allow it or not. That’s why we’re part of the Christmas market in Zurich’s central station hall this year.
We cordially invite you to share the special atmosphere of this market with us. Let’s breathe in the Christmas air together, enjoy the special atmosphere of this hall, and have what matters most—a good time.
You can also get the big MDM newspaper 2026 from us here. Why are we emphasizing this so much? Come and get it, then you’ll know.
See you later!
Massimo, Leonard, Masha
and the whole Dreifuss family
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Tripadvisor
+ Zoom
Close