L1 RED LIGHTNING
MDM.L1.redlightning
LIMITED TO
80 PIECES
design by Fabian Schwaerzler
Fabian Schwaerzler is the man to thank for Maurice de Mauriac’s “L1″ watch – he says it’s one of the designs he’s most proud of, and we can see why. This reference has a stainless steel case with a black Diamond-Like Carbon (DLC) coating that is abrasion and scratch resistant – and also hypoallergenic because it is vacuum applied. It enters as an expression of a pared-down design style with a touch of revolution. By means of the red anti-reflective sapphire crystal, which provides a touch of the 80s. As well as the lightning bolt on the date display instead of the “1”. The watch comes white a white rubber strap. The DLC strap can be selected separately. Due to the water resistance of 10 bar it can be worn while washing hands, showering and even swimming
Customize Watch
Watch Specifications
Automatic crown in DLC
The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water resistant to 10 ATM. This means that the watch can be worn, for example, while you are washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming. Automatic glass bottom in DLC
Our exhibition case back uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating calibre. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Caliber la Joux-Perret(G100)
The G100 is a high-quality automatic movement of the latest generation with a generous power reserve of 68 hours. The entire mechanism was designed and manufactured by the prestigious La Joux Perret Manufacture in La Chaux-de-Fonds, Switzerland.Functions : date, hour, minute, second.
Power reserve : 68 hours
Frequency : 4hz
Stones : 24 rubies
DLC coating
Stainless steel with a DLC-coating (Diamond-Like-Carbon) stands out via its beautiful grey / black colour. DLC makes stainless steel extremely abrasion and scratch resistant. Moreover, the layer of carbon applied in a state-of-the-art vacuum process is also highly anti-allergenic. L1 Red Lightning strap selection
Including a white rubber strap;
Ideal for summer and swimming
Separately available: the Milanese bracelet stainless steel with DLC coating
Crimer x MDM
None other than the Swiss musician "Crimer" accompanies this red lightning to the public. 1
Automatic crown in DLC
2
Automatic glass bottom in DLC
3
Caliber la Joux-Perret(G100)
Functions : date, hour, minute, second.
Power reserve : 68 hours
Frequency : 4hz
Stones : 24 rubies
4
DLC coating
5
L1 Red Lightning strap selection
white rubber strap;
Ideal for summer and swimming
Separately available: the Milanese bracelet stainless steel with DLC coating
6
Crimer x MDM
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Happy FRYTI 🧡 Welcome the new BÄRN-DATE - @tickdifferent_uhrsachen boutique edition - limited to only 50 pieces, all hand made in Bern & individual engraved.
For more infos go on our website or visit our POP-UP in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent_uhrsachen #limitededition
See you tomorrow BÄRN! 👀
Launching the @tickdifferent_uhrsachen BÄRN-DATE boutique edition in our POP-UP. With our brand ambassador @hoarauguillaume as a special guest. For more details slide in our DM‘s.
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bärndate #watch #watchlaunch
BIG MOVE! Our atelier has always been in the right location, but now we are moving it.
We had to make a decision for the next 30 years. We made it. After much hesitation and discussion.
The atelier is getting a new address.
We are not revealing the new address yet. Suffice to say that our father would have loved the address with all his heart. That’s why we love it too.
The atelier will be available at the beginning of the year. We are now looking for new tenants. How wonderful it would be if someone wanted to take the spirit that will forever fill these rooms with them, so that they could celebrate similar successes in exactly the same place. Perhaps – inspired by this – even greater ones.
Is that you? Do you know someone who would like to or could be? Do you know someone who knows someone who would like to? With these words, we simply want to prevent someone from saying to us at some point: “If only I had known.” Or “Why didn’t you say anything?”
We are happy to tell interested parties about the special features of the location and the rooms. Because the atelier is close to our hearts.
In the coming weeks and months, you will find out where we have moved to in Zurich. And no, it’s not Bahnhofstrasse. It’s “Danielstrasse” opposite “Daniel-Ort”!
We wish you an exciting time.
Massimo, Leonard, Masha
and the whole Dreifuss family
📸 @gerryamstutz
#MauriceDeMauriac #MDM #moving #Bigmove #zurich
We made it to Globus ✨
Right in the heart of Zurich is @globus, one of the oldest, most beautiful & traditional home for many amazing brands. You can find us here from the 31st of October until the 18th of November.
Come by, say hi ! 👋🏻
We’ve got a mix of watches and straps waiting for you.
#globus #bahnhofstrasse #ape #zurich #watches #familybusiness #MDM #mauricedemauriac
One watch - for any wrist ✨
With its size, the L3 Small Seconds serves a growing trend towards slightly smaller watches.
📸 @which_watch_next
#MauriceDeMauriac #MDM #L3SmallSeconds #L3 #smallsecond #watch
Grand elegance in a small format - meet the L3 Small Seconds from our L series.
When we launched first the L3, the elegance of this watch became extremely visible. It’s not the conservative elegance. Its elegance fits perfectly to every environment. Not just in a fundamentally elegant lifestyle. With its colours and the complete absence of unnecessary decoration, it makes the life of an artist or an investment banker equally elegant. And if they should happen to meet, everyone will have the perfect watch on their wrist.
📸 @philippmueller69
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
Last Week of Pink October 💗
You know us. We like to play with traditions. We even enjoy breaking them. But there is one tradition that is sacred to us – Pink October.
Pink October is an international campaign against breast cancer. The aim is to raise awareness and collect money so that the fight against breast cancer can be effective.
For this reason, we donate 20% of the purchase price of every watch with a pink dial sold in October to the Zurich Cancer League @krebsligazuerich
It was cancer that changed our family’s world two years ago. For us, this commitment is therefore more than just a tradition – it is a matter close to our hearts.
Is it close to yours too? Then you have one more week to make an impact.
#MauriceDeMauriac #MDM #pinkoctober #cancer #pinkoctober🎀 #pinkribbon #krebsliga #krebsligaschweiz #krebsligazürich
NEW YORK 🗽🩷 Today is the last day at the Windup Watch Fair. What a fun TIME we had so far! The city treated us incredibly well once again:) We had inspiring conversations, sunshine, coffee and countless laughs.
Thank you to everyone who stopped by, said hi – and to those we’re seeing again today.
So many of you asked about the sold-out Rallymaster III … well : @carltondewoody and we have something very special coming soon for the AO. Thanks for the love! Send us a message and we put you on the waiting list:) #windup #windupnewyork #windupnyc #nyc #watches #switzerland #zurich #MDM #mauricedemruaic #rallymaster
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
ZURICH GOES DAKAR
21 .11
Time: 6-9PM
Location: Emil Frey Classics Showroom
Utoquai 55, 8008 Zurich
We invite you to the Car & Watch Launch of the OASIS RALLY TEAM.
TIME WITH CARLOS LEAL
25 .11
Time: 6-9PM
Location: MDM Garage
Geroldstrasse 5, 8005 Zürich
To celebrate Carlos becoming the new MDM ambassador, we’re hosting a special pop-up event! Meet Carlos and discover his latest works, including the new MDM watch collection.
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