L1 BRONZE
MDM.L1.BR.BK
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Watch Variations
Customize Watch
Watch Specifications
Automat Classic in Bronze
The cases for automatic watches are 11 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water-resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.” Automatic, caseback in bronze
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Bronze
We use a very individual bronze alloy sourced in Zurich. Bronze is anti-magnetic, resistant to wear, is elastic, slightly more brittle and 10% heavier than stainless steel. Above all, it stands out due to its resistance to seawater. Beneath a layer of oxidised copper, the material offers lasting protection. The discolouration of the bronze is particularly appealing and means that every watch, over time, evolves into a unique piece—one solely influenced by the life of the watch owner. While bronze can stain, these stains are usually removed in the normal laundry process. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Personalised engraving
Together with an inscribed rotor, every watch becomes a highly emotional gift. Even to yourself. 1
Automat Classic in Bronze
2
Automatic, caseback in bronze
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Bronze
5
The darker, the brighter
6
Personalised engraving
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
We would like to thank Jelmoli for inviting us to their space with a pop up store twice. We had great encounters and met many old and new clients and friends. It was fun & an honor to be here. Thank you.
#mauricedemauriac #mdm #jelmoli #popup #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
Happy DONNSCHTIG - The Zug-Date is available in blue and cherry red @lesdeuxmen .
The colour of Zug is blue. The dial of the Zug-Date is also blue, of course.The second colour of the dial is red. A beautiful red inspired by the cherries of @ettersoehneag
Which version you like better 💙 / 🍒?
Comment below 👇🏻
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Thank you Jelmoli 💛 you can find us at the main entrance of Jelmoli at Bahnhofstrasse for the next two weeks. Come by and say hi! The MDM family wishes you a nice weekend #mauricedemauriac #mdm #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
BLACK SHEEP OF THE SHOW 🐑❤️ We are honored that many people came to our booth @windupwatchfair and claimed us to be “BEST OF SHOW”. What a great feedback at a fair with over 140+ watchbrands!
Here are some “Warm & Wonderful” shoots from some of our latest watches. Thank you @which_watch_next for the great shots.📸
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The “Black Sheep” Watch, where it was born, in the english country side. 🐑❤️ Happy 45th Birthday @warmandwonderful
@aramintareed / @mintlikescars
by @cleoleathervisuals
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The iconic sweather is now a watch! Limited to only 45 pieces for 45th Birthday of @warmandwonderful 🐑❤️ Now available link in the bio.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
It’s ON 🐑🇨🇭we are here in NYC @windupwatchfair Come by say hi.
From October 18-20, Center415, located in the heart of New York with two large exhibition halls, an own gallery for discussion panels, a bar, lounge and space for over 110 brands - and us!
The Rallymaster Ill, which we launched with Racquet magazine in Wimbledon earlier this year, will be on display in NYC in a limited edition. We will also be presenting the new collab with Warm&Wonderful, the watch of the creative class and the classics by Maurice de Mauriac, international and regional - for example, watches that can “speak” Zurich German.
See you here? See you here!
Have a great time.
Massimo, Leonard, Masha and the whole Dreifuss family
Windup Watch Fair New York 2024
Center 415
October 18: 12 PM - 6 PM
October 19: 12 PM - 6 PM
October 20: 12 PM - 5 PM
Windup Watch Fair is free and open to the public - all are welcome.
#WindupWatchFair #wornandwound #experienceenthusiasm #watches #watchfam #watchmeetup
The BLACK SHEEP is now a watch 🐑❤️
To celebrate the 45th anniversary of the original knitwear company @warmandwonderful revitalised by Rowing Blazers.
Limited to 45 pieces, the ‘Black Sheep’ edition fits most wrists with its 39mm case, traditionally used in the brand’s Classic collection and tennis-inspired Rallymaster series. It is powered by a Swiss Landeron automatic movement and comes with not one, but two two-piece stretch textile straps specially developed for Maurice de Mauriac – one black and one white, both with a red centre line, which can be worn according to the wearer’s mood or style.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
Events
Gondel Gärtli
05 .11 – 02 .02
Location:
Zürich: Restaurant Rigiblick, Germaniastrasse 99, 8044 Zurich
Zug: Seebad Siehbach, Zug
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Winter Wonderland
20 .11 – 31 .01
Location: LAKE SIDE
Bellerivestrasse 170
8008 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Merry Memories
21 .11 – 24 .12
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.
Weihnachtsdorf Sechseläutenplatz
21 .11 – 08 .12
Location: Zurcher Wienachtsdorf
Bellevue, 8004 Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
Japanese Iglu
22 .11 – 31 .01
Location: Restaurant Belvoirpark, Zurich
Enjoyment always makes for a good time. Enjoy with us!
Weihnachtsmarkt Münsterhof
09 .12 – 23 .12
Location: Münsterhof, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
X-MAS Line
11 .12 – 15 .12
Location: Bahnhofstrasse 22-28, Zug
If we’re there, you can be sure you’ll have a good time with us. Because we know time.
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