L1 BRONZE
MDM.L1.BR.BK
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Watch Variations
Customize Watch
Watch Specifications
Automat Classic in Bronze
The cases for automatic watches are 11 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water-resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.” Automatic, caseback in bronze
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Bronze
We use a very individual bronze alloy sourced in Zurich. Bronze is anti-magnetic, resistant to wear, is elastic, slightly more brittle and 10% heavier than stainless steel. Above all, it stands out due to its resistance to seawater. Beneath a layer of oxidised copper, the material offers lasting protection. The discolouration of the bronze is particularly appealing and means that every watch, over time, evolves into a unique piece—one solely influenced by the life of the watch owner. While bronze can stain, these stains are usually removed in the normal laundry process. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Personalised engraving
Together with an inscribed rotor, every watch becomes a highly emotional gift. Even to yourself. 1
Automat Classic in Bronze
2
Automatic, caseback in bronze
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Bronze
5
The darker, the brighter
6
Personalised engraving
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
August 25, 2025
A day to reflect on watch magic ✨
Two years ago today, something new began because something old had come to an end - without anyone looking for it. Massimo, Leonard and Masha lost their role model for what they are today: the movers and shakers behind MDM.
Daniel Dreifuss was suddenly missing not only as a family man and brand founder, but also as a great watch wizard, and the magic threatened to end.
Today, two years on, there are three watch wizards - and the magic has tripled.
In this time, three times as many watches have been developed, three times as many sold, and the magic still fascinates. It doesn’t always have to be the big moment when something dramatically disappears. It is the small magic that touches.
#MauriceDeMauriac #MDM #DanielDreifuss #RIP #RestInPower #RIP #🌈
A little story on Sunday: It all started with a parcel that wasn’t delivered...A Portuguese customer’s new watches were not delivered by the parcel service. The parcel began an odyssey and at some point we decided that one of us would take it to Cascais personally.
Of course, you then call Portuguese friends to meet up. Miguel Seabra is one such long-time friend. Miguel, a watch enthusiast, immediately calls a few more watch lovers and we sit together on the beach in Cascais and talk watches and philosophize.
At moments like this, our family expands to include people who share a special love.
…And the conclusion of the story: something good can also come out of something bad.
Happy Sunday everyone - TIME IS LOVE ❤️
#MauriceDeMauriac #MDM #cascaisportugal🇵🇹 #portugal #client #clientmeetup
Our newest ambassador and official member of the @lesclefsdorsuisse in St. Moritz 🗝️🛎️ We are proud to see the community grow - our goal is to have in every 5-Star hotel, at least in Switzerland, a member of the Clefs d‘Or wearing the official watch, made by yours truly.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorswitzerland
The perfect summer watch doesn’t exi - The watch:💕
The „original“ Rallymaster I, in his natural environement at the ligurian coast.
#MauriceDeMauriac #MDM #Rallymaster #tennis #liguria #portofino #liguriancoast #portofino🇮🇹 #splendindo
Arrive in style & leave even with more 💅 ✨ Thank you for the pitstop. Come soon again.
#MauriceDeMauriac #MDM #ferrari #ferrari412 #style
Happy Birthday Switzerland 🇨🇭❤️
August 1st – we celebrate Swiss National Day: a day that honors the unity, freedom, and shared history of our country. It’s a moment to pause and reflect on what truly matters: time and family.
#switzerland #nationalday #swissnationalday🇨🇭 #mauricedemauriac #mdm #watches #time #happybirthday
From Zurich to St. Moritz 🇨🇭🐮Swissness turned all the way up.
Cows on the left and mountains on the right.
And yes, you’ll find us all summer at Lesunja, St. Moritz. Drop by and say hi @lesunja #summer #switzerland #watches #stmoritz #mdm #mauricedemauriac
Events
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
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