Desert Rally Keyholder

The Watch

Key Holder consists of our Natostraps
10cm length
Our offer: buy 3 keychains and pay only 2.
Coupon code: 3KFOR2
Enter at the coupon field.

Highlights

Accessories

Keyholder

Desert Rally Keyholder

20 CHF

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In 1973 the first Nato strap was presented to the British Ministry of Defense. As a pull-through bracelet made of nylon, it provides a high level of security against the loss of the watch during extreme use. NATO straps give each watch a completely different look. Maurice de Mauriac offers one of the largest selections of NATO straps in all popular widths, extremely many colors and finishes.

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Hat specifications

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Instagram

Watch Sis @mcomomasha sents her best wishes from top of Peru MACHU PICCHU 🗿⛰️✨ Soon she is back and gets her nails dirty again.

#MauriceDeMauriac #MDM #views #machupicchu #peru #travelling

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Watch Sis @mcomomasha sents her best wishes from top of Peru MACHU PICCHU 🗿⛰️✨ Soon she is back and gets her nails dirty again.

#MauriceDeMauriac #MDM #views #machupicchu #peru #travelling

90 3

Another Day - Another Event.
Thanks for inviting us #alpinetechforum @headsquarter_zurich their new office space is around the corner from our atelier.

#MauriceDeMauriac #MDM #showcasing #show #watches #züridate #züri #events #watches

85 3

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Another Day - Another Event.
Thanks for inviting us #alpinetechforum @headsquarter_zurich their new office space is around the corner from our atelier.

#MauriceDeMauriac #MDM #showcasing #show #watches #züridate #züri #events #watches

85 3

We did it! We were part of the SÄCHSILÜÜTE 2025! ⛄️💥 We can say that we are very attached to Zurich. It is our home. Zurich is the heart of our brand. Zurich is both an inspiration and a challenge.

With the Sächsilüüte, however, we have come even closer to Zurich. Not only did we create the official Sächsilüüte watch together with the ZZZ. We were also invited by Urs Bucher to walk with the @zunft_zu_wiedikon . An incredibly intense experience. 🌈💐🌸

We look back on the Sächsilüüte with our arms full of flowers and our hearts full of emotion. Thank you to everyone who experienced this day with us.

Massimo, Leonard, Masha
and the whole Dreifuss family

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival #flowers

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WIN WIN WIN! Before lighting the Böögg, give your estimate of how long it will take to explode today ⛄️💥Comment below 👇🏻Whoever is closest will receive the Pocket Böögg for home as a gift from us. Good Luck.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

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WIN WIN WIN! Before lighting the Böögg, give your estimate of how long it will take to explode today ⛄️💥Comment below 👇🏻Whoever is closest will receive the Pocket Böögg for home as a gift from us. Good Luck.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

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The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

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The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

69 4

Welcome “Züri Date” SÄCHSILÜÜTE⛄️💥

The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich. A mechanical watch could not be more Zurich. But the Züri-Date SÄCHSILÜÜTE is even more.

She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

96 7

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Welcome “Züri Date” SÄCHSILÜÜTE⛄️💥

The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich. A mechanical watch could not be more Zurich. But the Züri-Date SÄCHSILÜÜTE is even more.

She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.

#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival

96 7

The Böögg now has its own watch! ⛄️💥

Together with the Central Committee of Zurich’s guilds, we have designed a timepiece especially for Sechseläuten.
Time plays an important role at Sechseläuten. When the churches in the old town chime at 6 p.m. sharp, the Böögg is on its way out. The shorter it takes for his head to explode, the better the summer will be. We took this as an opportunity to launch a clock together with the Central Committee of the Zurich Guilds (ZZZ).

📸 @philippmueller69
Location: @aroma.schweiz with Luki Meier (the one and only official BÖÖGG Maker)

#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring #lukimeier #bööggbauer

75 4

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The Böögg now has its own watch! ⛄️💥

Together with the Central Committee of Zurich’s guilds, we have designed a timepiece especially for Sechseläuten.
Time plays an important role at Sechseläuten. When the churches in the old town chime at 6 p.m. sharp, the Böögg is on its way out. The shorter it takes for his head to explode, the better the summer will be. We took this as an opportunity to launch a clock together with the Central Committee of the Zurich Guilds (ZZZ).

📸 @philippmueller69
Location: @aroma.schweiz with Luki Meier (the one and only official BÖÖGG Maker)

#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring #lukimeier #bööggbauer

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Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer🔥

#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring

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Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer🔥

#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring

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Events

The 2025 Distinguished Gentleman’s Ride

18 .05

Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.

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Badi Markt Monocle Café

24 .05

Location: Monocle Café Zurich

Pleasure always makes for a good time. Enjoy with us!

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Arosa Harley Weekend

13 .06 – 15 .06

Location: im Waldhotel Arosa

For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.

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photo basel 2025

17 .06 – 22 .06

Location: Volkshaus Basel

The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.

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Tripadvisor

Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!

I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.

Something of the most interesting in Zurich!