The Story
Maurice de Mauriac x Warm & Wonderful “Black Sheep”
1.950 CHF
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WARM & WONDERFUL X MAURICE DE MAURIAC “BLACK SHEEP”
The ‘Black Sheep’ design has now made its way into watch culture through a luminous collaboration between Zurich-based watch brand Maurice de Mauriac and Warm & Wonderful to celebrate the 45th anniversary of the original knitwear company revitalised by Rowing Blazers.
Limited to 45 pieces, the ‘Black Sheep’ edition fits most wrists with its 39mm case, traditionally used in the brand’s Classic collection and tennis-inspired Rallymaster series. It is powered by a Swiss Landeron automatic movement and comes with not one, but two two-piece stretch textile straps specially developed for Maurice de Mauriac – one black and one white, both with a red centre line, which can be worn according to the wearer’s mood or style.
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Watch Specifications
The PVD-Case back
The case back is made of solid, polished stainless steel with a PVD coating and engraved sheep logo.The watch is equipped with not just one, but two two-piece textile flex straps specially developed for Maurice de Mauriac - a black and a white one, both with a red centre line, which can be worn as the mood takes you or as the occasion demands.
Black screw-down crown
The case is 12 mm high. The black crown is easy to grip and can be turned precisely so that the watch can be set with great ease. The water resistance is 10 ATM. This means that the watches can be worn when washing hands, in the rain, when washing up and showering, when washing the car, when skiing, trekking and, of course, diving. The Watchbox
The set contains a specially made black sheep and a specially made, two-piece stretchable textile flex strap, with a quick-change system for changing the straps quickly and independently.The watch box also includes a ‘Black Sheep’ patch that can be knit anywhere to underline the symbolic distinctive identity and the significance of being the odd one out.
The darker the lighter
Super-LumiNova is a phosphorescent phosphor and is free from radioactive additives. Super LumiNova is a hundred times brighter than other inactive luminescent pigments. When the luminous pigments are stimulated by daylight or artificial light, they release the light energy they have absorbed over several hours in the dark. This makes the watch extremely easy to read, even in the dark. The darker the brighter In an era of globalization, individuality is more and more valued.
In a politically correct era where there is pressure to behave according to socially acceptable conventions, being a black sheep means one rejects to conform. For those free spirits who refuse to run with the pack, Maurice de Mauriac and Warm & Wonderful have created a seminal collaborative timepiece: the ‘Black Sheep’.Diana was a perfect symbol for the so-called black sheep:
She stood outside the royal norm and was particularly loved for it. That suits us, as Maurice de Mauriac is always a little outside the mainstream and is loved for it. When the question arose as to whether we wanted to make such a ‘Diana watch’, we immediately embraced the idea. 1
The PVD-Case back
The watch is equipped with not just one, but two two-piece textile flex straps specially developed for Maurice de Mauriac - a black and a white one, both with a red centre line, which can be worn as the mood takes you or as the occasion demands.
2
Black screw-down crown
3
The Watchbox
The watch box also includes a ‘Black Sheep’ patch that can be knit anywhere to underline the symbolic distinctive identity and the significance of being the odd one out.
4
The darker the lighter
5
In an era of globalization, individuality is more and more valued.
6
Diana was a perfect symbol for the so-called black sheep:
Special Edition
A Swiss flying squadron wears our watches at supersonic speeds, our watches have accompanied them on the long journey to the moon, they have chased felt balls, plunged down mountains, rowed across the Atlantic, conquered the desert and been on the world's stages. Not just like that, but as a collaboration in which two names proudly adorn a watch. The collaborators are world-famous or only known in their own world. For us, they are heroes. Each for themselves. And each for you.
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbors’ Luc Frieseisen, President of the Les Clefs d’Or Suisse and Concierce at The Dolder Grand Zurich
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
A watch launch for special people 🗝️🛎️ needs a special place ! We have found it @pier7_club in a boat on the lake of Zurich ⚓️ 🌊 It was truly a special evening & a full success - thank you everybody who made it so special @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich @yourfavouritezurichconcierge @lucfries .
The official launch will happen @ the 69th UICH International Congress in the beautiful city of Madrid, where over 400x concierges from over 40x cities will attend. We look forward seeing the reaction of the world.🌎
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
The Maurice de Mauriac L3 Les Clefs d’Or is no ordinary timepiece. A see- through caseback allows a glimpse of the automatic movement with personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of each concierge individually engraved. Members can use chronograph functions to time various activities associated with their role. Its balanced proportions provide optimal wearability for any type of wrist and the rich gradient blue hue on the dial is truly mesmerizing, promoting an excellent contrast to the golden hands/indexes and case. Avaible in stainless steel or stainless steel with an gold PVD coating.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Based on the L3 Spheric Blue tricompax chronograph with fumé blue dial and housed either in an unprecedented stainless steel case with gold PVD coating, the L3 Les Clefs d’Or features the minimalistic outlook authored by award-winning Basel designer Fabian Schwaerzler — and is highlighted by the golden crossed keys in the hour register at 6 o’clock. Symbolically, the iconic logo also represents the access key to the watch: only Les Clefs d’Or associates are eligible to get one.
« The specific color combination we chose is no coincidence. It’s true that, in some European countries, the expression ‘blue over gold’ means something is perfect. But, most of all, blue and gold are Les Clefs d’Or corporate colors», says Leonard Dreifuss, Maurice de Mauriac’s Creative Director
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @detail.studios
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
THE GOLDEN WATCH FOR LES CLEFS D’OR 🔑💛
From Zurich to New York, Paris to Tokyo and everywhere in between, no one knows the world like Les Clefs d’Or. Founded in 1952, the prestigious organization partnered with us to create its own official timepiece. Noblesse oblige!
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Proud Daddy‘s of the new BÄRN-DATE 💚 - Birthday Party @tickdifferent_uhrsachen . Thank you all for coming out and celebrating the birth of the new watch: BÄRN-DATE - the first watch which speaks bernese.
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
Old but gold 🚋✨ Inspiration for the Bärn-Date, was the old bernese streetcar in it’s iconic green color with beige & gold accents. Sometimes you need the old charme for a new watch…
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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