DIALECTIC ZUG OPEN X MAURICE DE MAURIAC
As the official timekeeper of the Dialectic Zug Open 2025, we have designed a new version of our iconic Automatic Classic, a watch inspired by tennis.
The new Dialectic Zug Open is limited edition and comes in a special box with a personalized tennis ball and an additional strap: a two-piece elastic TextilFlex strap and a Milanese strap (both with quick-change system) ensure versatility on and off the court.
Blue dial with applied indices
Small seconds with 20-second increments (time limit for tennis serves)
Lollipop seconds hand with neon yellow luminous material
Individual date wheel
Visible sapphire crystal case back
Embossed Zug Open logo on the crown Double-sided anti-reflective sapphire crystal with date magnifier for easy readability even underwater
Customize Watch
Watch Specifications
Glass back
DIALECTIC ZUG OPEN is engraved on the rotor, ensuring it is always clearly visible. The blue anti-reflective sapphire crystal provides a view of the pulsating caliber. You feel as though you can see and feel the soul of the mechanical automatic movement. The watch is alive. Screw-down crown
The case is 11 mm high and the glass is equipped with a date magnifier. The crown is easy to grip and turn precisely, making it very easy to set the watch. The watch is water-resistant to 10 ATM. This means that the watches can be worn while washing your hands, in the rain, while washing dishes and showering, while washing your car, while skiing, trekking, and, of course, diving. The watch box
The watch box contains a specially made tennis ball as well as a Milanese and a two-piece stretchable NATO strap, both with quick-release. SUPERLUMINOVA
Super-LumiNova is a phosphorescent phosphor and free of radioactive additives. Super-LumiNova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. 1
Glass back
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Screw-down crown
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The watch box
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SUPERLUMINOVA
Special Edition
A Swiss flying squadron wear our watches at supersonic speeds, our watches have accompanied spaceships on their long journey to the moon, they have chased tennis balls, skied down the mountains, rowed across the Atlantic, conquered the desert and been the music on stages. Not just like that, but as a collaboration in which both proudly put their names together on a watch. The collaborators are world-famous or only known in their world. For us, they are heroes. Each for himself. And for you.
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see our family - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Enjoy the magic of @polarzauber.ch with us! 🎄❤️
We loved the idea of being able to go to the Christmas market without having to worry about whether the weather would allow it or not. That’s why we’re part of the Christmas market in Zurich’s central station hall this year.
We cordially invite you to share the special atmosphere of this market with us. Let’s breathe in the Christmas air together, enjoy the special atmosphere of this hall, and have what matters most—a good time.
You can also get the big MDM newspaper 2026 from us here. Why are we emphasizing this so much? Come and get it, then you’ll know.
See you later!
Massimo, Leonard, Masha
and the whole Dreifuss family
Enjoy the final supermoon of 2025 🪩 - with the matching watch.
📷 @detail.studios
#MauriceDeMauriac #MDM #supermoon
Carlos Leal lives life at his own pace – with our watch
Musician, actor, nomad: Leal doesn’t think in terms of categories, but in terms of movement. Growing up in Lausanne as the son of Spanish immigrants, he experienced the tension between family warmth and Swiss precision from an early age – a tension that shaped his creativity.
As a hip-hop artist with Sens Unik, he made his mark on the sound of the 1990s. Leal continued to follow his inner rhythm – into acting. Snow White was his breakthrough, followed by international productions such as Casino Royale and engagements in Hollywood.
📷 @philippmueller69
#MauriceDeMauriac #MDM #CarlosLeal
Get Leal’s rhythm, wear the moon phase and enjoy your time.
CHRONO MODERN MOON
Satin-finished 316L stainless steel case
Moon phase function | Date
Weekday and Month display
Sapphire crystal with anti-reflective coating on both sides
Available in 42mm or 45mm
#MauriceDeMauriac #Moonphase #CarlosLeal
Events
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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