Automatic Modern: “Zug Date” Blue
MDM.130.Zugdate.BE
We bring Zug every day on your wrist.
Something special for people who are looking for something unique. Wherever you are with this watch, there is Zug. It displays the days exclusively in Swiss German. The basis of this somewhat smaller watch is the Modern automatic. Developed by Daniel Dreifuss, his sons, the Watchbros, have taught this watch Swiss German. Anyone for whom the time is important will find this watch a faithful companion.
Watch Variations
Customize Watch
Watch Specifications
DONNSCHTIG!
The Zug-Date is available in 39 and 35 mm case sizes. Great watch sizes for a unisex watch that can also be worn very well by teenagers. Automatic with crown in steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself.
The first 20 Zug-Date will be given a limited edition of Zuger Kirsch. All others will receive a classic bottle of Zuger Kirsch with their watch. You can buy the Zug-Date in the Concept Store Les Deux, in our Atelier in Zurich and of course via our webshop. After all, Zug is not only home, but also a place of longing or a reminder of times in the city for many from afar.
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DONNSCHTIG!
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Automatic with crown in steel
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Automatic glass bottom in steel
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The first 20 Zug-Date will be given a limited edition of Zuger Kirsch. All others will receive a classic bottle of Zuger Kirsch with their watch. You can buy the Zug-Date in the Concept Store Les Deux, in our Atelier in Zurich and of course via our webshop. After all, Zug is not only home, but also a place of longing or a reminder of times in the city for many from afar.
Modern
Our success is built on these watches! They are our classics, and may forever be called "Chrono Modern". Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt - a "Chrono Modern" always adorns a strong arm. No matter whether on water, on land or in the air. Mechanically driven, of course, the "Chrono Modern" is modular in design and allows for unique customization. You will love it as it will love you.
Automatic Modern: “Züri Date” Red
3,900 CHF
Automatic Modern: “Züri Date” Orange
3,900 CHF
Automatic Modern: “Züri Date” Yellow
3,900 CHF
Automatic Modern: “Züri Date” Green
3,900 CHF
Automatic Modern: “Züri Date” Turquoise
3,900 CHF
Automatic Modern: “Züri Date” Blue
3,900 CHF
Automatic Modern: “Züri Date” Silver
3,900 CHF
Automatic Modern: “Zug Date” Cherry Red
3,550 CHF
Ferrari Historic Lunch - Sunday well spent. 🏁❤️
A beautiful Sunday surrounded by legendary Ferraris, great people and stories that carry decades of passion and history.
Honoured to share this special lunch with Ferrari Club Switzerland and celebrate the timeless spirit of the Prancing Horse. 🇮🇹🐎
Grazie for the memories. Ci vediamo presto! ❤️
@ferrariclubswitzerland #mauricedemauriac #ferrari #ferrariclub
Now Time Belongs to the Champions 🥇🇨🇭🎾
One final rally. A brief moment of silence. Eyes fixed on the line. Then arms in the air. Teammates rushing onto the court. Embraces. Celebration. Players become Swiss Champions. One weekend becomes part of tennis history.
At the 2026 Interclub NLA Finals in Lucerne, TC Froburg Trimbach (Woman) and TC Seeblick (Men) earned the national title.
Point by point. Match by match.
But above all, together. Because Interclub is tennis in its purest form. You stand alone on the court, yet you never play only for yourself. Every point also belongs to those who cheer you on, encourage you, lift you up after setbacks and believe in the next rally.
Leonard Dreifuss had the honour of presenting the new Swiss Champions with a very special keepsake: the Rallymaster Swiss Tennis anniversary watch. A timepiece created for all those moments when the match could still go either way. For the games that seemed to last forever. And for that one final point that turns a player into a champion.
The entire Dreifuss family warmly congratulates the champions of Lucerne. You didn’t just win a title.
You created a moment in time that no one can ever take away. We make time. You made it unforgettable✨
#MauriceDeMauriac #MDM #SwissTennis #NLAfinals #swisschanpion
Happy Streetparade everybody 🪩
Music in the air & that feeling when the whole city starts dancing as one.
A little chaos. A lot of love. Endless rhythm.
Because time is not something we simply measure: It’s something we live, feel, and share.
TIME IS LOVE ❤️🌈
#MauriceDeMauriac #StreetParade #Zurich #TimeIsLove #MDM
Happy Birthday FCZ 💙🤍✨
130 years filled with passion, courage, and great stories. 130 years in which FCZ has turned moments into legends.
Since August 1, 1896, FC Zurich has captivated people far beyond the world of soccer with championships, European Cup semifinals, the Miracle of Basel, promotions, setbacks, and comebacks. FCZ has never sought the easy path, but has always forged its own. Perhaps that is precisely why this club moves so many people. And the reason why we feel such a close connection to it.
We congratulate FC Zurich from the bottom of our hearts on its 130th anniversary and are grateful and proud to celebrate this milestone with strictly limited-edition Maurice de Mauriac anniversary watches.
Happy SAMSCHTIG to everyone who ordered an FCZ watch right away and will receive it in person today at the anniversary celebration at Letzigrund in the VIP box.
#MauriceDeMauriac #FCZ #Birthday #Jubilee #Züridate
NIE USENAND GAH 💙🤍
Some anniversaries deserve more than a celebration, they deserve a Züri-Date ;)
For the 130th anniversary of our beloved @fcz_offiziell , we created 130 limited Züri-Dates in the club’s iconic white and blue. Every watch is individually numbered, handcrafted in Zurich and made to celebrate a club that has shaped this city for generations.
Available in 39mm and 42mm.
Thank you @naomimegroz for being part of it.
We wish you all a gueti ZIIT. 💙🤍 #mauricedemauriac #zürich #fcz #nieusenandgah
One last dance at home 🎾🇨🇭
This week at the Zug Open, Marc-Andrea Hüsler takes to the court one last time – wearing the Maurice De Mauriac Rallymaster Swiss Tennis.
We’re proud to be part of this special moment and to celebrate an outstanding career that comes to an end where it feels most meaningful: at home.
Thank you, Mac, for the memories, the passion and the inspiration.
Time is Love ✨
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #MarcAndreaHuesler #SwissMade
Determination, elegance and Swiss precision — values that define both Jil Teichmann’s game and the Rallymaster Swiss Tennis 🎾🇨🇭
As one of Switzerland’s leading tennis players, Jil embodies resilience, passion and a relentless pursuit of excellence on the world stage. We are proud to welcome her as ambassador for this special collaboration, celebrating the spirit of Swiss tennis and Swiss craftsmanship.
Photos: @philippmueller69
#MauriceDeMauriac #SwissTennis #Rallymaster #JilTeichmann #SwissMade
New serve: With the Rallymaster Swiss Tennis 🇨🇭🎾
Today, together with Swiss Tennis, we are presenting the Rallymaster Swiss Tennis to celebrate 130 Years of Swiss Tennis. Limited to 130 watches worldwide. Not because limitation creates luxury, but because an anniversary deserves something truly one of a kind.
Photos @miguel.siernav & @detail.studios
#MauriceDeMauriac #SwissTennis #Rallymaster #Tennis Watch
Events
GLOBUS POP-UP
01 .09 – 23 .10
Location: GLOBUS Bahnhofstrasse,
The world’s smallest watch boutique is moving to Bahnhofstrasse for three weeks. Stop by, meet the Dreifuss family, and enjoy a wonderful time with us.
Ferrari Weekend Lago Maggiore
11 .09 – 13 .09
Location: Lago Maggiore
Along winding roads, surrounded by magnificent Ferraris and great conversations, memories are made to last. We look forward to spending a wonderful time with the Ferrari Club Switzerland on the shores of Lake Maggiore.
ZURICH FILM FESTIVAL
24 .09 – 10 .10
Location: Zurich, Switzerland
Great stories take time. As the Zurich Film Festival brings people and stories together, we look forward to sharing some good time with you.
ROLLING SMOKE
28 .09
Location: Üdiker-Huus-Saal, Zurichstreet 61
8142 Uitikon CH
Where people come together to live their passion, you’ll always find us. Join us at Rolling Smoke and let’s enjoy a great time together.
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