Automatic Modern: “Züri Date” WATCHES@ RED
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
Watch Sis @mcomomasha sents her best wishes from top of Peru MACHU PICCHU 🗿⛰️✨ Soon she is back and gets her nails dirty again.
#MauriceDeMauriac #MDM #views #machupicchu #peru #travelling
Another Day - Another Event.
Thanks for inviting us #alpinetechforum @headsquarter_zurich their new office space is around the corner from our atelier.
#MauriceDeMauriac #MDM #showcasing #show #watches #züridate #züri #events #watches
We did it! We were part of the SÄCHSILÜÜTE 2025! ⛄️💥 We can say that we are very attached to Zurich. It is our home. Zurich is the heart of our brand. Zurich is both an inspiration and a challenge.
With the Sächsilüüte, however, we have come even closer to Zurich. Not only did we create the official Sächsilüüte watch together with the ZZZ. We were also invited by Urs Bucher to walk with the @zunft_zu_wiedikon . An incredibly intense experience. 🌈💐🌸
We look back on the Sächsilüüte with our arms full of flowers and our hearts full of emotion. Thank you to everyone who experienced this day with us.
Massimo, Leonard, Masha
and the whole Dreifuss family
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival #flowers
WIN WIN WIN! Before lighting the Böögg, give your estimate of how long it will take to explode today ⛄️💥Comment below 👇🏻Whoever is closest will receive the Pocket Böögg for home as a gift from us. Good Luck.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
Welcome “Züri Date” SÄCHSILÜÜTE⛄️💥
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich. A mechanical watch could not be more Zurich. But the Züri-Date SÄCHSILÜÜTE is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The Böögg now has its own watch! ⛄️💥
Together with the Central Committee of Zurich’s guilds, we have designed a timepiece especially for Sechseläuten.
Time plays an important role at Sechseläuten. When the churches in the old town chime at 6 p.m. sharp, the Böögg is on its way out. The shorter it takes for his head to explode, the better the summer will be. We took this as an opportunity to launch a clock together with the Central Committee of the Zurich Guilds (ZZZ).
📸 @philippmueller69
Location: @aroma.schweiz with Luki Meier (the one and only official BÖÖGG Maker)
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring #lukimeier #bööggbauer
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer🔥
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
Events
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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