Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
NEW YORK, WE ARE COMING! 🗽🩷
You can find us in October (17–19) at the Windup Watch Fair. Let us know if we should bring your special timepiece with us. We would be more than happy to meet you there – your MDM Family. #MDM #newyork #windup #windupwatchfair #watchfair #familybusiness❤️ #watches
Greyhound Bus in Zurich 🎱
#MauriceDeMauriac #MDM #Bentley #Greyhound #greyhoundbus
Why we are here in Porto? Because of the weather🌞
No just! Because we found an amazing retailer @watch.garage .The owner André who became more a friend than only a retailer. We try to do business with mindliked people and always combine it with pleasure. Because at the end of the day everybody just wants to have a good TIME! We definitely had it here in Porto.
Thank you everybody involved:
@watch.garage @paulo.pires.santos @miguelseabra @sparkling.pr @marinacoelho.sparklingpr
#mauricedemauriac #mdm #watches #porto #watchgarage
See you tomorrow in Lisboa and on Saturday in Porto.
Reach out if you’d like to join us ✨❤️
You can find us at our new retailer @watch.garage
Candal Park, R. 28 de Janeiro 350, fração HI-02, 4400-335 Vila Nova de Gaia, Portugal 📍 #portugal #porto #lisboa #watch #swisswatches #family #mauricedemauriac #mdm
A new chapter begins.
After St. Moritz and Portofino, our journey now continues in Porto. We are beyond happy to have found the perfect home for our watches there 🌊🇵🇹
A place where time feels right and stories grow. A space that carries the same spirit as our atelier in Zurich — @watch.garage
✨ Launch & Press Party in Lisbon
Friday, 10.10 · 16:00–20:00 · @ferroviario.bar.terraco
✨Launch Party in Porto
Saturday, 11.10 · 11:00–19:00 · @watch.garage
📸 @philippmueller69 H&M @tanyakoch
Happy and Sad: The Rallymaster III is SOLD OUT🥹🎾
Thank you & congratulation to everybody who grabbed one. For those who haven‘t: There is a final one coming AO 2026. Add yourself to the waiting list to be the first to know.
#MauriceDeMauriac #MDM #RallymasterIII #Rallymaster #Racquet #racquetmagazine #carltondewoody
Front Page News 💥
Thank you so much @russellcrowe🙏🏻🥹✨
@20minutesonline @20min.ch
@zurichfilmfestival @zffnightly
@blofeldagency @michelpernet
#MauriceDeMauriac #MDM #frontpage #frontpagenews #russellcrowe #russellcrowefans
Russell Crowe receiving his „Life Time Award“ wearing our Rallymaster III 🏆👀 … and even mentioning us in his speech. What a honor, what a great actor and much more important what a great human being.✨
Thank you Russ for your trust and your kind words.
We will never forget.
Les Mauriacs ❤️
#MauriceDeMauriac #MDM #russelcrowe #Zff #lifetimeachievementaward #watches #watchcollector
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
New York Windup Fair
17 .10 – 19 .10
Location: Center 415, New York, NY
We were there last year and had a great time with our American watch friends. We said we would come back. Our family will be there and we will have a wonderful time together. Of course, we will bring our classic and new watches with us.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Invitation to Bern
06 .11
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
Time: 18:00 – 21:00
Experience our pop-up in Bern – a special event in the presence of our ambassador Guillaume Hoarau. A moment to immerse yourself in the world of Maurice de Mauriac.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
Tripadvisor
+ Zoom
Close