Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
August 25, 2025
A day to reflect on watch magic ✨
Two years ago today, something new began because something old had come to an end - without anyone looking for it. Massimo, Leonard and Masha lost their role model for what they are today: the movers and shakers behind MDM.
Daniel Dreifuss was suddenly missing not only as a family man and brand founder, but also as a great watch wizard, and the magic threatened to end.
Today, two years on, there are three watch wizards - and the magic has tripled.
In this time, three times as many watches have been developed, three times as many sold, and the magic still fascinates. It doesn’t always have to be the big moment when something dramatically disappears. It is the small magic that touches.
#MauriceDeMauriac #MDM #DanielDreifuss #RIP #RestInPower #RIP #🌈
A little story on Sunday: It all started with a parcel that wasn’t delivered...A Portuguese customer’s new watches were not delivered by the parcel service. The parcel began an odyssey and at some point we decided that one of us would take it to Cascais personally.
Of course, you then call Portuguese friends to meet up. Miguel Seabra is one such long-time friend. Miguel, a watch enthusiast, immediately calls a few more watch lovers and we sit together on the beach in Cascais and talk watches and philosophize.
At moments like this, our family expands to include people who share a special love.
…And the conclusion of the story: something good can also come out of something bad.
Happy Sunday everyone - TIME IS LOVE ❤️
#MauriceDeMauriac #MDM #cascaisportugal🇵🇹 #portugal #client #clientmeetup
Our newest ambassador and official member of the @lesclefsdorsuisse in St. Moritz 🗝️🛎️ We are proud to see the community grow - our goal is to have in every 5-Star hotel, at least in Switzerland, a member of the Clefs d‘Or wearing the official watch, made by yours truly.
#MauriceDeMauriac #MDM #lesclefsdor #lesclefsdorswitzerland
The perfect summer watch doesn’t exi - The watch:💕
The „original“ Rallymaster I, in his natural environement at the ligurian coast.
#MauriceDeMauriac #MDM #Rallymaster #tennis #liguria #portofino #liguriancoast #portofino🇮🇹 #splendindo
Arrive in style & leave even with more 💅 ✨ Thank you for the pitstop. Come soon again.
#MauriceDeMauriac #MDM #ferrari #ferrari412 #style
Events
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
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