Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
Official collaboration with the ZZZ ⛄️💥
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
The Countdown has begun… 10 more days until the yearly spring celebration festival SÄCHSILÜÜTE 💥⛄️ We have something special coming. #staytuned
📸 @philippmueller69
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
Rest in Power René Beyer! 🌈✨
It was the talk of the dinosaurs of the watch industry in Zurich. Daniel Dreifuss as a guest at the Beyertalk in our Atelier. Competitors who treated each other with the utmost respect and told their stories not against each other, but for each other. It was a pleasure to listen to them. It still is today. And it has just become a precious memory. René Beyer passed away recently, following Daniel Dreifuss, our father, who died around two years ago. We know the grief that such a loss triggers and sympathize with all those who will miss René Beyer. The love for the watch will outlast death. We wish them both good conversations wherever they meet now.
Massimo, Leonard, Masha
and the whole Dreifuss family
Link in the bio to the Beyer Talk Number 4 with Daniel Dreifuss
@beyerchronometrie @rene.beyer.142
#MauriceDeMauriac #RenéBeyer #RIP #watchman #hero #beyertalk #legend #legends #friends #love #❤
FLOWER POWER on a SAMSCHTIG🌈💐🌼 Colors give power. Every spring the old city churches sponsor roses in 4x selected fountains in Zurich. To see from 12th - 21th of April, have a look if you are and get some power.💪🏽
#MauriceDeMauriac #MDM #flower #flowerpower #roses #rosestagram #color #colorful #colorpalette
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Only @watchesandwonders you run into the man behind the design mission of the Clefs d’Or golden keys logo 🔑🛎️ Ex CEO of Girard-Perregaux & merchandise director of Bucherer Gianfranco @timetotrain_gri . He definitely approved our latest edition for @lesclefsdor 👍🏽
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Watches spin our head round 🔄❤️ - 24H in Geneva - in & out and we did it all! Talked to the half of the industry and missed the other half, BUT we met @gianluigibuffon our childhood hero #1 . It was amazing and we brought a bit color to the fair.
Thank @watchesandwonders and see you next year!
#MauriceDeMauriac #MDM #Blacksheep @watchesandwonders #watches #wandw #warmandwonderful #sweather
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbor’, Jens Maier, Concierge at Park Hyatt Zurich.
@parkhyattzurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Events
Sächsilüüte
25 .04 – 28 .04
Location: Lindenhof
Zurich has the Sächsilüüte – and now also the matching watch.
Visit us at the Lindenhof from Friday to Monday, experience the Böögg up close and discover the unique Sächsilüüte watch.
Friday: 16:00 – 24:00
Saturday: 10:00 – 22:00
Sunday: 10:00 – 22:00
Monday: 10:00 – 22:00
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
Tripadvisor
+ Zoom
Close