Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,350 CHF
Happy Weekend everyone - where are you going? ✨
#MauriceDeMauriac #MDM #porsche #porsche1600 #porsche1600super #porsche1600speedster
We are celebrating 100 years of RIOJA! 🍷🍇
Exactly 100 years ago, Rioja became the first Spanish wine region to receive the DO designation of origin. Today, Rioja is one of the world’s most important wine references. As with high-quality Swiss watches, the quality of Rioja wines is based on high craftsmanship, tradition, and precision. That is why we are participating in this anniversary event. There will be a variety of wines to taste, accompanied by tapas and music. During the evening, our L3 Spheric Red will be raffled off, its brick-red dial reminiscent of the color of a Rioja Gran Reserva.
PARK HYATT HOTEL, ZURICH
SEPTEMBER 25, 2025
5:00 PM TO 8:00 PM
Slide in our DM for a free entry.
@riojawein @rioja
📸 @paulo.pires.santos
#MauriceDeMauriac #MDM #wine #rioja #rioja100años
What’s your favorite leash? 🌈🦮
Comment below👇🏻
📸by @detail.studios @detailzurich #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Happy Dog’s Life 🐶🌞 especially with a leash & dog collar of us. Available now online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
The dog leash and collar from us combines functionality and style in a unique way. 🦮🐾
Made from high quality material, it not only offers a robust and durable construction, but also a comfortable grip for the dog owner.
The minimalist design and choice of vibrant colours make it a fashionable accessory for walks with your four-legged friend. It offers plenty of room for freedom of movement, while the sturdy snap hook ensures a secure attachment to your dog’s collar.
Whether you are strolling through the city or out and about in nature, with the dog leash from us you will always walk alongside your beloved pet in style and functionality.
📸by @detailzurich @detail.studios
#internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Events
PADELTA – PLUS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Kramgasse 19, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
FUX AG & MAURICE DE MAURIAC
24 .09
Location: Fux AG, Stauffacherstrasse 16, 8004 Zurich
Multimedia living of the highest quality is the setting in which we present our watches. We are the “multi” in this lifestyle that you can also wear on your wrist.
We celebrate 100 years of RIOJA!
25 .09
Location: Park Hyatt, Zurich
Rioja celebrates 100 years of DO – and we’re celebrating too. Look forward to wine, tapas, music, and the raffle of a Maurice de Mauriac L3 Spheric Red with a brick-red dial inspired by Rioja Gran Reserva.
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Watch Garage – Launch Party
11 .10
Location: Candal Park, R. 28 de Janeiro 350 fração HI-02, 4400-335 Vila Nova de Gaia, Portugal
Portugal has become a country known for exceptional quality in many areas. The Watch Garage is a wonderful example of this. We will therefore be attending the opening and hope to meet many Portuguese friends and friends of Portugal in person on this occasion. Of course, you will not only meet us, but also our watches.
New York Windup Fair
17 .10 – 19 .10
Location: Center 415, New York, NY
We were there last year and had a great time with our American watch friends. We said we would come back. Our family will be there and we will have a wonderful time together. Of course, we will bring our classic and new watches with us.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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