Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3,550 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3,550 CHF
Still buzzing from Sechseläuten 2026 🔥🇨🇭
Such an honor to be part of it — and what a TIME we had! Also because of our official Sächsilüüte watch.
Colorful traditional outfits everywhere 🎨, the sound of music filling the streets 🎶, and so much amazing food & drinks to enjoy 🍷🍽️ — the whole city felt alive and full of tradition and joy.
Big thanks to Zunft zur Zimmerleuten — especially Daniel Herren for inviting us.
@zimmerleuten_zurich
We had and truly unforgettable TIME✨ Summer is going to be great with 12min 48‘ .
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich Spring Festival
💥⛄️WIN WIN WIN⛄️💥
Today before the Böögg goes up in flames at Sechseläuten…
⏱️ How long will it take to explode this year?
Drop your exact guess (minutes + seconds!) in the comments 👇
The closest guess wins a Pocket Böögg for your home – a unique gift from @stiftung_rgz
Good luck & Schöns Sächsilüüte
🔥 BONUS CHALLENGE 🔥👀 Spot us in Zurich today?📸 Take a pic, tag us & you get a Sächsilüüte keyholder. We’re out with @zimmerleuten_zurich — come find us!
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich SpringFestival Giveaway
Visit us at Lindenhof ✨
You’ll spot us with our Piaggio Ape (hard to miss!)
We’re bringing more than just watches: Sächsilüüte merch: Games, Zürischum, books, Gin and good vibes all around.
@zurischum @ettersoehneag @transhelvetica @stiftung_rgz @aroma.schweiz
Come by, say hi, and celebrate with us, happy Sächsilüüte 🤍💙 #sächsilüüte #zurich #mauricedemauriac
📸: @pbehrends
Sächsilüüte for everyone 🤍💙
Big wrists, small wrists, and everything in between — we’ve got you. The ZÜRI-DATE Sächsilüüte now comes in three sizes: 35, 39, and 42 mm, so everyone can find their perfect match.
Try it on at our atelier or visit us at Lindenhof ✨
Happy Sächsilüütee everyone💥
#MauriceDeMauriac #MDM #Sächsilüüte
Sächsilüüte has officially begun, and we had the honor of taking part as timekeeper 💥💙🤍
Yesterday’s Ilüüte marked the ceremonial opening of Sechseläuten, a cherished Zurich tradition that welcomes the arrival of the warmer season.
It was a privilege to attend this special evening alongside many important guests from Zurich. #sächsilüüte #zurich #mauricedemauriac
COUNTDOWN UNTIL SÄCHSILÜÜTE 💙🤍
As official timekeeper of this year’s Sächsilüüte, we are counting days, minutes and seconds.
SAVE THE DATE:
20th of April, 6PM
It’s finally time to burn the Böögg💥
P.S. We’ve got you covered with all the fun merchandise in our new store at Rämistrasse 5! Come by to prepare yourself.
@zurischum
@stiftungrgz @stiftung_rgz
@aroma.schweiz
#mauricedemauriac #mdm #sächsilüüte #zurich
Happy Easter 💐🐣 - we wish you a colorful day.
#MauriceDeMauriac #MDM #Easter #Sunday
Happy Easter Holiday 🌸 - where do you go?
From Zurich with Love
Les Mauriacs
#MauricedeMauriac #CherryBlossom #Zurich #easterholiday
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