Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3.650 CHF
Automatic Modern: “Züri Date” Orange
3.650 CHF
Automatic Modern: “Züri Date” Yellow
3.650 CHF
Automatic Modern: “Züri Date” Green
3.650 CHF
Automatic Modern: “Züri Date” Turquoise
3.650 CHF
Automatic Modern: “Züri Date” Black
3.650 CHF
Automatic Modern: “Züri Date” Silver
3.650 CHF
The Countdown has begun… 10 more days until the yearly spring celebration festival SÄCHSILÜÜTE 💥⛄️ We have something special coming. #staytuned
📸 @philippmueller69
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
Rest in Power René Beyer! 🌈✨
It was the talk of the dinosaurs of the watch industry in Zurich. Daniel Dreifuss as a guest at the Beyertalk in our Atelier. Competitors who treated each other with the utmost respect and told their stories not against each other, but for each other. It was a pleasure to listen to them. It still is today. And it has just become a precious memory. René Beyer passed away recently, following Daniel Dreifuss, our father, who died around two years ago. We know the grief that such a loss triggers and sympathize with all those who will miss René Beyer. The love for the watch will outlast death. We wish them both good conversations wherever they meet now.
Massimo, Leonard, Masha
and the whole Dreifuss family
Link in the bio to the Beyer Talk Number 4 with Daniel Dreifuss
@beyerchronometrie @rene.beyer.142
#MauriceDeMauriac #RenéBeyer #RIP #watchman #hero #beyertalk #legend #legends #friends #love #❤
FLOWER POWER on a SAMSCHTIG🌈💐🌼 Colors give power. Every spring the old city churches sponsor roses in 4x selected fountains in Zurich. To see from 12th - 21th of April, have a look if you are and get some power.💪🏽
#MauriceDeMauriac #MDM #flower #flowerpower #roses #rosestagram #color #colorful #colorpalette
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Only @watchesandwonders you run into the man behind the design mission of the Clefs d’Or golden keys logo 🔑🛎️ Ex CEO of Girard-Perregaux & merchandise director of Bucherer Gianfranco @timetotrain_gri . He definitely approved our latest edition for @lesclefsdor 👍🏽
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Watches spin our head round 🔄❤️ - 24H in Geneva - in & out and we did it all! Talked to the half of the industry and missed the other half, BUT we met @gianluigibuffon our childhood hero #1 . It was amazing and we brought a bit color to the fair.
Thank @watchesandwonders and see you next year!
#MauriceDeMauriac #MDM #Blacksheep @watchesandwonders #watches #wandw #warmandwonderful #sweather
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbor’, Jens Maier, Concierge at Park Hyatt Zurich.
@parkhyattzurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Hand delivering our new watch to the world class concierges of the Members of „Les Clefs d’Or“ is a true dream coming through… not to mention getting private shows through the nicest 5 star hotels of Geneva.
Thank you all of the @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich for the trust and making this project coming true. More deliveries soon…🙏🏻📦
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Events
Sächsilüüte
25 .04 – 28 .04
Location: Lindenhof
Zurich has the Sächsilüüte – and now also the matching watch.
Visit us at the Lindenhof from Friday to Monday, experience the Böögg up close and discover the unique Sächsilüüte watch.
Friday: 16:00 – 24:00
Saturday: 10:00 – 22:00
Sunday: 10:00 – 22:00
Monday: 10:00 – 22:00
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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