Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,650 CHF
Automatic Modern: “Züri Date” Orange
3,650 CHF
Automatic Modern: “Züri Date” Yellow
3,650 CHF
Automatic Modern: “Züri Date” Green
3,650 CHF
Automatic Modern: “Züri Date” Turquoise
3,650 CHF
Automatic Modern: “Züri Date” Black
3,650 CHF
Automatic Modern: “Züri Date” Silver
3,650 CHF
Visit us @ Man’s World Zurich 2026
From January 29 to February 1, 2026, you will find us again in Hall 550 in Zurich-Oerlikon.
We will be presented together with the team of @hedinswiss.ineosgrenadier showing their newest Grenadier.
A heavy-duty off-roader meets handcrafted watchmaking. Man’s World is the perfect stage for genuine values and honest materials.
The uncompromising Grenadier and the precise timepieces from us speak the same language. No frills. Just character. Just function.
Come by and experience a lifestyle that combines robustness and sophistication.
Make a note in your calendar now!
Location
Halle 550 Zurich-Oerlikon
Birchstrasse 150
8050 Zurich
Opening hours
January 29 to February 1, 2026
Thu 4:00 p.m. - 11:00 p.m.
Fri 2:00 p.m. - 11:00 p.m.
Sat 11:00 a.m. - 11:00 p.m.
Sun 11:00 a.m. - 6:00 p.m.
@mansworldcom
#MansWorld2026
#10YearsOfMansWorld
#LifestyleEvent
#ExperienceInspirationEnjoyment
Surf’n Tennis 🌊🎾 - is it a match? Our own @carltondewoody thinks definitely YES. Find out why in the newest article on @wornanswound. Link in the bio.
#MauriceDeMauriac #RallymasterIV #MDM #Racquet
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Rallymaster IV Launch Party was a blast. 💗🎾
Thank you everybody who came out to celebrate this new piece. Swiss Made with Love.
FYI: The Rallymaster IV is available to check out @timetideshopau until the end of Australian Open 2026. For more info visit our website. Link in the bio.
Photos & Video: @rachaelvowlescreative
#MauriceDeMauriac #MDM #RallymasterIV #Launchparty #timeandtide
Just in TIME for the official start of @australianopen we launched the Rallymaster IV 🎾🩷
Enjoy the Happy Slam and have a good TIME - that is the most important on & off the court - watching or playing. Swiss Made with Love.
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Ralllymaster IV 🩷 🎾
After all three Rallymasters sold out we flew all the way to Australia to serve a fourth time.
Carlton DeWoody the designer behind every Rallymaster has given the Grand Slam series its fourth chapter. Limited to 100 pieces.
The Rallymaster IV is now available on our website. Link in the bio. First come, first served.
#MauriceDeMauriac #MDM #Racquet #RallymasterIV #Carltondewoody
Ready to Serve the Rallymaster IV 🎾🩷
Launching January 16th Online
Or if you happen to be in Melbourne join to the Launch Party @timetideshopau @timetidewatches
#MauriceDeMauriac #MDM #racquetmagazine #RallymasterIV
Rest Day @dakarrally 🏜️🏁
We are proud to be the official timekeeper of the @oasis_rally_team
📸 @suseheinz_official
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam #racing
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Man’s World
29 .01 – 01 .02
Location: Halle 550, Birchstrasse 150, Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
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