Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,650 CHF
Automatic Modern: “Züri Date” Orange
3,650 CHF
Automatic Modern: “Züri Date” Yellow
3,650 CHF
Automatic Modern: “Züri Date” Green
3,650 CHF
Automatic Modern: “Züri Date” Turquoise
3,650 CHF
Automatic Modern: “Züri Date” Black
3,650 CHF
Automatic Modern: “Züri Date” Silver
3,650 CHF
NEW YORK, WE ARE COMING! 🗽🩷
You can find us in October (17–19) at the Windup Watch Fair. Let us know if we should bring your special timepiece with us. We would be more than happy to meet you there – your MDM Family. #MDM #newyork #windup #windupwatchfair #watchfair #familybusiness❤️ #watches
Greyhound Bus in Zurich 🎱
#MauriceDeMauriac #MDM #Bentley #Greyhound #greyhoundbus
Why we are here in Porto? Because of the weather🌞
No just! Because we found an amazing retailer @watch.garage .The owner André who became more a friend than only a retailer. We try to do business with mindliked people and always combine it with pleasure. Because at the end of the day everybody just wants to have a good TIME! We definitely had it here in Porto.
Thank you everybody involved:
@watch.garage @paulo.pires.santos @miguelseabra @sparkling.pr @marinacoelho.sparklingpr
#mauricedemauriac #mdm #watches #porto #watchgarage
See you tomorrow in Lisboa and on Saturday in Porto.
Reach out if you’d like to join us ✨❤️
You can find us at our new retailer @watch.garage
Candal Park, R. 28 de Janeiro 350, fração HI-02, 4400-335 Vila Nova de Gaia, Portugal 📍 #portugal #porto #lisboa #watch #swisswatches #family #mauricedemauriac #mdm
A new chapter begins.
After St. Moritz and Portofino, our journey now continues in Porto. We are beyond happy to have found the perfect home for our watches there 🌊🇵🇹
A place where time feels right and stories grow. A space that carries the same spirit as our atelier in Zurich — @watch.garage
✨ Launch & Press Party in Lisbon
Friday, 10.10 · 16:00–20:00 · @ferroviario.bar.terraco
✨Launch Party in Porto
Saturday, 11.10 · 11:00–19:00 · @watch.garage
📸 @philippmueller69 H&M @tanyakoch
Happy and Sad: The Rallymaster III is SOLD OUT🥹🎾
Thank you & congratulation to everybody who grabbed one. For those who haven‘t: There is a final one coming AO 2026. Add yourself to the waiting list to be the first to know.
#MauriceDeMauriac #MDM #RallymasterIII #Rallymaster #Racquet #racquetmagazine #carltondewoody
Front Page News 💥
Thank you so much @russellcrowe🙏🏻🥹✨
@20minutesonline @20min.ch
@zurichfilmfestival @zffnightly
@blofeldagency @michelpernet
#MauriceDeMauriac #MDM #frontpage #frontpagenews #russellcrowe #russellcrowefans
Russell Crowe receiving his „Life Time Award“ wearing our Rallymaster III 🏆👀 … and even mentioning us in his speech. What a honor, what a great actor and much more important what a great human being.✨
Thank you Russ for your trust and your kind words.
We will never forget.
Les Mauriacs ❤️
#MauriceDeMauriac #MDM #russelcrowe #Zff #lifetimeachievementaward #watches #watchcollector
Events
PADELTA – PULS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Invitation to Bern
06 .11
Location: Uhrsachen, Theaterpl. 1, 3011 Bern, Switzerland
Time: 18:00 – 21:00
Experience our pop-up in Bern – a special event in the presence of our ambassador Guillaume Hoarau. A moment to immerse yourself in the world of Maurice de Mauriac.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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