Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,900 CHF
Automatic Modern: “Züri Date” Orange
3,900 CHF
Automatic Modern: “Züri Date” Yellow
3,900 CHF
Automatic Modern: “Züri Date” Green
3,900 CHF
Automatic Modern: “Züri Date” Turquoise
3,900 CHF
Automatic Modern: “Züri Date” Black
3,900 CHF
Automatic Modern: “Züri Date” Silver
3,900 CHF
WE ARE THE OFFICIAL TIMEKEEPER OF THE ADC Creative Festival 2026!
Hardly any other place brings together so many creative minds who shape our world with ideas, courage and imagination.
For us, this isn’t a traditional partnership. It’s a reunion with people who have made our watches part of their creative daily lives for years ⭕️ #mauricedemauriac #zurich #adcawards @adcswitzerland
A Dial with the Depth of Fine Red Wine
The sunburst red dial shifts with every ray of light—vibrant, deep, and endlessly nuanced. Sometimes bold, sometimes mysterious, always captivating.
A dial that leaves a lasting impression without ever demanding attention.
#MauriceDeMauriac #MDM #wine #reddial #winetime
The L3 Sommelier Watch 🍷🍇 Created in partnership with the ASSP (Association Suisse des Sommeliers Professionnels).
Like a great wine, true character is revealed over time. The L3 Sommelier embodies this philosophy—crafted to endure, refined through patience, and made for generations.
Each piece is personalized with its owner’s name and ASSP membership number.
Two worlds. One shared passion: time.
Now available, but only for the Members of the ASSP.
#MauricedeMauriac #MDM #Wine #assp #winetime
Dolce Vita on the Boat⛵️🇮🇹
Our Captain Diego knows made our time on „Giulietta“ unforgettable. We met in Australia through a mutual friend ;) and now here we are, spending the most incredible day on his boat along the Ligurian coast.
Thank you for showing us Cinque Terre from a completely different perspective 🤿
Thanks for everything @fishandchillboattour
#mauricedemauriac #cinqueterre #italy
WE ARE READY FOR SUMMER ☀️
Summer is our favorite season, so of course we had to bring out all the colorful straps and accessories ;)
And yes… the finish flag window was a must🏁 . #mauricedemauriac #natostraps #zürich
Fridays for Future!!! ⚙️✨
Our passion for watchmaking is built on precision, craftsmanship, and passing knowledge on to the next generation.
At just 22 years old, Sean is already part of our team of watchmakers — and today he had the opportunity to introduce two interested students to the fascinating world of haute horlogerie. 🔍
From intricate movements and traditional craftsmanship to the passion behind every tiny detail, it was inspiring to see the curiosity and enthusiasm of these young visitors.
Because true craftsmanship lives on when it is shared. Perhaps we already met the watchmakers of tomorrow.
#MauriceDeMauriac #Watchmaking #Horology #SwissMade #FutureWatchmakers
Hands on with the Rallymaster IV 👀
These amazing photos were shot during Watches and Wonders by @which_watch_next #mauricedemauriac #rallymasterIV #australianopen
Our choice for spring will always be PINK! 🌸 which one is yours?
#mauricedemauriac #zurich #cherryblossomseason 📸 @which_watch_next
Events
ADC Creative Days
11 .06
Location: Kraftwerk, Selnaustrasse 25, 8001 Zurich
Time: 10:00 – 18:00
ADC Switzerland is turning 50 – and we’re joining in the celebrations.
On Thursday, we’re putting Maurice de Mauriac at the heart of the festival and offering an insight into the art of mechanical timekeeping through three watchmaking workshops. Come along, join in and have a great time with us.
Basel Social Club 2026
14 .06 – 20 .06
Location: Basel Social Club, Erdbeergraben 1, 4051 Basel
Workshift: 16:00 – 20:00 o’Clock
Wherever people come together to pursue their passions, that’s where you’ll find us.
At our Out of Office pop-up at the Basel Social Club, a watchmaker from Maurice de Mauriac works on mechanical watches every day. Drop by, watch him at work and have a great time with us.
Wimbledon at TC Belvoir
29 .06 – 12 .07
Location: TC Belvoir, Strandbadweg 15, 8002 Zurich
From 29 June to 12 July, we’ll be watching the most thrilling moments of the world’s oldest tennis tournament together. The highlight will be the final weekend, featuring a special event at TC Belvoir.
Places for the final are limited – registration is required.
Come along and have a great time with us.
Baur au Lac Vins Summer Party
03 .07 – 04 .07
Location: Seestrasse 141, Zurich Hotel Management School, 8002 Zurich
When wine, summer and good company come together, we’re never far away.
On 3 and 4 July, we’ll be joining forces with Baur au Lac Vins to celebrate the summer festival in the garden of the Zurich Hotel Management School. The focus will be on wines from Álvaro Palacios and Ricardo Pérez Palacios – from Bierzo, Rioja and Priorat.
Come along, discover some great wines and have a good time with us.
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