Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,900 CHF
Automatic Modern: “Züri Date” Orange
3,900 CHF
Automatic Modern: “Züri Date” Yellow
3,900 CHF
Automatic Modern: “Züri Date” Green
3,900 CHF
Automatic Modern: “Züri Date” Turquoise
3,900 CHF
Automatic Modern: “Züri Date” Black
3,900 CHF
Automatic Modern: “Züri Date” Silver
3,900 CHF
Viva Sächsilüüte ⛄️☠️💥… Happy Weekend you all.
#MauriceDeMauriac #MDM #Sächsilüüte #vivamexico #porsche
Still buzzing from Sechseläuten 2026 🔥🇨🇭
Such an honor to be part of it — and what a TIME we had! Also because of our official Sächsilüüte watch.
Colorful traditional outfits everywhere 🎨, the sound of music filling the streets 🎶, and so much amazing food & drinks to enjoy 🍷🍽️ — the whole city felt alive and full of tradition and joy.
Big thanks to Zunft zur Zimmerleuten — especially Daniel Herren for inviting us.
@zimmerleuten_zurich
We had and truly unforgettable TIME✨ Summer is going to be great with 12min 48‘ .
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich Spring Festival
💥⛄️WIN WIN WIN⛄️💥
Today before the Böögg goes up in flames at Sechseläuten…
⏱️ How long will it take to explode this year?
Drop your exact guess (minutes + seconds!) in the comments 👇
The closest guess wins a Pocket Böögg for your home – a unique gift from @stiftung_rgz
Good luck & Schöns Sächsilüüte
🔥 BONUS CHALLENGE 🔥👀 Spot us in Zurich today?📸 Take a pic, tag us & you get a Sächsilüüte keyholder. We’re out with @zimmerleuten_zurich — come find us!
#MauriceDeMauriac #MDM #Sechselaeuten #Boeoegg Zurich SpringFestival Giveaway
Visit us at Lindenhof ✨
You’ll spot us with our Piaggio Ape (hard to miss!)
We’re bringing more than just watches: Sächsilüüte merch: Games, Zürischum, books, Gin and good vibes all around.
@zurischum @ettersoehneag @transhelvetica @stiftung_rgz @aroma.schweiz
Come by, say hi, and celebrate with us, happy Sächsilüüte 🤍💙 #sächsilüüte #zurich #mauricedemauriac
📸: @pbehrends
Sächsilüüte for everyone 🤍💙
Big wrists, small wrists, and everything in between — we’ve got you. The ZÜRI-DATE Sächsilüüte now comes in three sizes: 35, 39, and 42 mm, so everyone can find their perfect match.
Try it on at our atelier or visit us at Lindenhof ✨
Happy Sächsilüütee everyone💥
#MauriceDeMauriac #MDM #Sächsilüüte
Sächsilüüte has officially begun, and we had the honor of taking part as timekeeper 💥💙🤍
Yesterday’s Ilüüte marked the ceremonial opening of Sechseläuten, a cherished Zurich tradition that welcomes the arrival of the warmer season.
It was a privilege to attend this special evening alongside many important guests from Zurich. #sächsilüüte #zurich #mauricedemauriac
COUNTDOWN UNTIL SÄCHSILÜÜTE 💙🤍
As official timekeeper of this year’s Sächsilüüte, we are counting days, minutes and seconds.
SAVE THE DATE:
20th of April, 6PM
It’s finally time to burn the Böögg💥
P.S. We’ve got you covered with all the fun merchandise in our new store at Rämistrasse 5! Come by to prepare yourself.
@zurischum
@stiftungrgz @stiftung_rgz
@aroma.schweiz
#mauricedemauriac #mdm #sächsilüüte #zurich
Happy Easter 💐🐣 - we wish you a colorful day.
#MauriceDeMauriac #MDM #Easter #Sunday
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