Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,650 CHF
Automatic Modern: “Züri Date” Orange
3,650 CHF
Automatic Modern: “Züri Date” Yellow
3,650 CHF
Automatic Modern: “Züri Date” Green
3,650 CHF
Automatic Modern: “Züri Date” Turquoise
3,650 CHF
Automatic Modern: “Züri Date” Black
3,650 CHF
Automatic Modern: “Züri Date” Silver
3,650 CHF
Happy Weekend everyone - where are you going? ✨
#MauriceDeMauriac #MDM #porsche #porsche1600 #porsche1600super #porsche1600speedster
We are celebrating 100 years of RIOJA! 🍷🍇
Exactly 100 years ago, Rioja became the first Spanish wine region to receive the DO designation of origin. Today, Rioja is one of the world’s most important wine references. As with high-quality Swiss watches, the quality of Rioja wines is based on high craftsmanship, tradition, and precision. That is why we are participating in this anniversary event. There will be a variety of wines to taste, accompanied by tapas and music. During the evening, our L3 Spheric Red will be raffled off, its brick-red dial reminiscent of the color of a Rioja Gran Reserva.
PARK HYATT HOTEL, ZURICH
SEPTEMBER 25, 2025
5:00 PM TO 8:00 PM
Slide in our DM for a free entry.
@riojawein @rioja
📸 @paulo.pires.santos
#MauriceDeMauriac #MDM #wine #rioja #rioja100años
What’s your favorite leash? 🌈🦮
Comment below👇🏻
📸by @detail.studios @detailzurich #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Happy Dog’s Life 🐶🌞 especially with a leash & dog collar of us. Available now online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
The dog leash and collar from us combines functionality and style in a unique way. 🦮🐾
Made from high quality material, it not only offers a robust and durable construction, but also a comfortable grip for the dog owner.
The minimalist design and choice of vibrant colours make it a fashionable accessory for walks with your four-legged friend. It offers plenty of room for freedom of movement, while the sturdy snap hook ensures a secure attachment to your dog’s collar.
Whether you are strolling through the city or out and about in nature, with the dog leash from us you will always walk alongside your beloved pet in style and functionality.
📸by @detailzurich @detail.studios
#internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
IT‘s TIME for our ambassador @leuppisamir for the ESAF 2025 (Eidgenössisches Schwing- und Alplerfest
Glarnerland+)! 🇨🇭🤼
Schwingen is Switzerland’s most traditional and beloved sport - and from 29.-31. August 2025, the biggest wrestling festival of them all takes place in the land of the oldest democracy: Glarnerland.
We’re sending Samir all the luck and strength for this once-in-a-generation event. Our joy is «uumäär» gross
- and we can’t wait to cheer him on!
Muni, Muni, Muni!!
#MauriceDeMauriac #MDM #Samirleuppi #schwingen #esaf #esaf2025 #ambassador
This week is about our father and (actually Massimo’s) partner in crime 🐾🩷. About how he would go everywhere with Totoro, to the mountains, to sit with an espresso in the hand or simply to spend hours just being near him. These small moments became big memories. We hold on to the colors, the love, and the gratitude of time shared. #dad #RIP #dog #internationaldogday #father #partnerincrime #mauricedemauriac #mdm #totoro #watches #watchdog #love #family #time #zurich #colors
BECAUSE DOGS ARE FAMILY TOO! 🐕❤️
Celebrating the International Dog Day with a new twist: Our iconic striped NATO straps, now built to match your timepiece and your best friend. You can find the leashes and collars online & in store.
📸by @philippmueller69 #internationaldogday #dog #family #leashes #collar #watches #natostraps #colorful #colors #mdm #mauricedemauriac
Events
PADELTA – PLUS 5
04 .09 – 10 .12
Location: Giessereistrasse 18, 8005 Zurich, Switzerland
This game pushes you to your physical and emotional limits. It’s a great opportunity to appreciate the physicality of an automatic watch. That’s why we’ll be there with our watches.
BERN POP-UP
15 .09 – 31 .12
Location: Uhrsachen, Kramgasse 19, 3011 Bern, Switzerland
In Switzerland, Swiss watches are not particularly striking. Unless, of course, it’s a watch that speaks to you in the Swiss dialect. We’ll be showing you this watch and other horological surprises at our pop-up store in Bern!
FUX AG & MAURICE DE MAURIAC
24 .09
Location: Fux AG, Stauffacherstrasse 16, 8004 Zurich
Multimedia living of the highest quality is the setting in which we present our watches. We are the “multi” in this lifestyle that you can also wear on your wrist.
We celebrate 100 years of RIOJA!
25 .09
Location: Park Hyatt, Zurich
Rioja celebrates 100 years of DO – and we’re celebrating too. Look forward to wine, tapas, music, and the raffle of a Maurice de Mauriac L3 Spheric Red with a brick-red dial inspired by Rioja Gran Reserva.
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Watch Garage – Launch Party
11 .10
Location: Candal Park, R. 28 de Janeiro 350 fração HI-02, 4400-335 Vila Nova de Gaia, Portugal
Portugal has become a country known for exceptional quality in many areas. The Watch Garage is a wonderful example of this. We will therefore be attending the opening and hope to meet many Portuguese friends and friends of Portugal in person on this occasion. Of course, you will not only meet us, but also our watches.
New York Windup Fair
17 .10 – 19 .10
Location: Center 415, New York, NY
We were there last year and had a great time with our American watch friends. We said we would come back. Our family will be there and we will have a wonderful time together. Of course, we will bring our classic and new watches with us.
GLOBUS POP-UP
30 .10 – 18 .11
Location: GLOBUS Bahnhofstrasse,
How do our small watches stand out in the big Globus? With our APE – the smallest watch boutique in the world. Here you’ll find the already star-born Züri Date, a watch that speaks to you in Swiss German. And some of our other timepieces simply look at you with the most beautiful time.
Watchweek Dubai
19 .11 – 23 .11
Location: Dubai Mall, Burj Park.
If you would like to meet our family in Dubai in person, you can find us in the Dubai Mall in Burj Park. We will have our classic models, special horological features, and our brand new watches with us.
Polarzauber
20 .11 – 24 .12
Location: Zurich Main Station
Station concourse
Our watches take a little time if you want to look at them closely. This year, the Polarzauber at Zurich’s main station offers the perfect setting to do so, softening winter with long and wonderful encounters with our timepieces. It’s going to be a beautiful Christmas season with you.
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