Automatic Modern: “Züri Date” Sächsilüüte
MDM.130.ZueriDate.ZZZ
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. THE PACKAGE:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap , a book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ to lighting yourselfNow available online and in our workshop.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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THE PACKAGE:
Now available online and in our workshop.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3,650 CHF
Automatic Modern: “Züri Date” Orange
3,650 CHF
Automatic Modern: “Züri Date” Yellow
3,650 CHF
Automatic Modern: “Züri Date” Green
3,650 CHF
Automatic Modern: “Züri Date” Turquoise
3,650 CHF
Automatic Modern: “Züri Date” Black
3,650 CHF
Automatic Modern: “Züri Date” Silver
3,650 CHF
Ready to Serve the Rallymaster IV 🎾🩷
Launching January 16th Online
Or if you happen to be in Melbourne join to the Launch Party @timetideshopau @timetidewatches
#MauriceDeMauriac #MDM #racquetmagazine #RallymasterIV
Rest Day @dakarrally 🏜️🏁
We are proud to be the official timekeeper of the @oasis_rally_team
📸 @suseheinz_official
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam #racing
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
This watch rises from the sands of the Dakar. 🏜️🏁
Built on the Chrono Modern — the Oasis Rally Team watch carries our DNA within it: clear, honest, uncompromising. Its sand-coloured dial with fine texture feels as though the desert wind itself has shaped it. It captures the light of the Dakar and carries it forward — through the stages and into the everyday life of true rally enthusiasts. The tachymeter in the colours of blue flames evokes heat, energy, and passion.
The serrated bezel stands for resilience, reducing glare under extreme conditions; the heat-resistant textile strap is made for dust, heat, and constant movement. Sapphire crystal with double-sided anti-reflective coating, 100 metres of water resistance, and a robust stainless-steel case make this watch a companion that doesn’t ask questions — it simply goes with you.
Inside beats the ETA 7750. Visible through the sapphire case back, defying every movement. Here, mechanics become emotion. Time gains body and soul.
This watch is not a souvenir of the Dakar.
It is part of it.
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Welcome to the toughest race on the planet: Dakar Rally 🏜️🏁 - and we are part of it @oasis_rally_team
It is not a race in the conventional sense. It is a trial that does not reward speed, but attitude. Precision. For us, this rally is a return to a feeling that runs deeper than motorsport. It is the sense of time as a companion, not an opponent. In the Dakar Classic, time is not chased — it is read. Stages are not won; they are passed. Every second matters because it tells whether human, machine, and moment were in harmony.
Sladi is back behind the wheel at the Dakar Classic. His Lada Niva has been refined with everything learned from the last Dakar, and there it stood — first vehicle on the grid, still in the dark, restless, tires clawing at the ground.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Happy New Year 2026✨ A new year, a new chapter and endless possibilities ahead. This year will be all about exceptional watches, meaningful experiences and moments shared with new & old friends.
Thank you for being part of our story.
Let’s make this year one to remember 🙏🏻
Your Royal Dreifuss Family ❤️
📸 @philippmueller69
#MauriceDeMauriac #MDM #happynewyears #2026
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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