LUNAR
This Natostrap and further 65 styles can also be purchased in our store in Zurich.
The NATO-strap was first presented to the British Ministry of Defence in 1973. The so-called ‘pass-through’ watch strap is made of tough nylon and offers a high degree of protection against losing the watch under extreme circumstances. The NATO-straps can completely change the look and character of the watch. In his role as James Bond, the actor Daniel Craig ushered in a virtual NATO-strap renaissance. Maurice de Mauriac has one of the greatest selections of NATO-straps in an inspiring variety of different colors and variations, and they are available in all of the popular sizes.
Our offer: Get any 3 textil Natostraps for 2
Use the Coupon: 3FOR2
Customize Strap
Strap Specifications
The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
Welcome “Züri Date” SÄCHSILÜÜTE⛄️💥
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich. A mechanical watch could not be more Zurich. But the Züri-Date SÄCHSILÜÜTE is even more.
She not only speaks the language of Zurich,
but also remembers the most important day in Zurich. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 pm on the dot, the Böögg appears on the dial. As befits a Zurich watch, all of this is made here in Zurich with an automatic movement in the traditional craftsmanship. Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The Böögg now has its own watch! ⛄️💥
Together with the Central Committee of Zurich’s guilds, we have designed a timepiece especially for Sechseläuten.
Time plays an important role at Sechseläuten. When the churches in the old town chime at 6 p.m. sharp, the Böögg is on its way out. The shorter it takes for his head to explode, the better the summer will be. We took this as an opportunity to launch a clock together with the Central Committee of the Zurich Guilds (ZZZ).
📸 @philippmueller69
Location: @aroma.schweiz with Luki Meier (the one and only official BÖÖGG Maker)
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring #lukimeier #bööggbauer
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer🔥
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
The Countdown has begun… 10 more days until the yearly spring celebration festival SÄCHSILÜÜTE 💥⛄️ We have something special coming. #staytuned
📸 @philippmueller69
#MauriceDeMauriac #MDM #Sächsilüüte #spring #böögg #zurich #spring
Rest in Power René Beyer! 🌈✨
It was the talk of the dinosaurs of the watch industry in Zurich. Daniel Dreifuss as a guest at the Beyertalk in our Atelier. Competitors who treated each other with the utmost respect and told their stories not against each other, but for each other. It was a pleasure to listen to them. It still is today. And it has just become a precious memory. René Beyer passed away recently, following Daniel Dreifuss, our father, who died around two years ago. We know the grief that such a loss triggers and sympathize with all those who will miss René Beyer. The love for the watch will outlast death. We wish them both good conversations wherever they meet now.
Massimo, Leonard, Masha
and the whole Dreifuss family
Link in the bio to the Beyer Talk Number 4 with Daniel Dreifuss
@beyerchronometrie @rene.beyer.142
#MauriceDeMauriac #RenéBeyer #RIP #watchman #hero #beyertalk #legend #legends #friends #love #❤
FLOWER POWER on a SAMSCHTIG🌈💐🌼 Colors give power. Every spring the old city churches sponsor roses in 4x selected fountains in Zurich. To see from 12th - 21th of April, have a look if you are and get some power.💪🏽
#MauriceDeMauriac #MDM #flower #flowerpower #roses #rosestagram #color #colorful #colorpalette
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Events
Sächsilüüte
25 .04 – 28 .04
Location: Lindenhof
Zurich has the Sächsilüüte – and now also the matching watch.
Visit us at the Lindenhof from Friday to Monday, experience the Böögg up close and discover the unique Sächsilüüte watch.
Friday: 16:00 – 24:00
Saturday: 10:00 – 22:00
Sunday: 10:00 – 22:00
Monday: 10:00 – 22:00
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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