L3 SMALL SECONDS
MDM.L3.SS.ST.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Case: stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap in the finest blue or warm cognac and an elegant stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
Engraving
The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
4
Steel
5
the darker the brighter
6
The golden keys of Les Clefs d'Or
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Rallymaster IV Launch Party was a blast. 💗🎾
Thank you everybody who came out to celebrate this new piece. Swiss Made with Love.
FYI: The Rallymaster IV is available to check out @timetideshopau until the end of Australian Open 2026. For more info visit our website. Link in the bio.
Photos & Video: @rachaelvowlescreative
#MauriceDeMauriac #MDM #RallymasterIV #Launchparty #timeandtide
Just in TIME for the official start of @australianopen we launched the Rallymaster IV 🎾🩷
Enjoy the Happy Slam and have a good TIME - that is the most important on & off the court - watching or playing. Swiss Made with Love.
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
Ralllymaster IV 🩷 🎾
After all three Rallymasters sold out we flew all the way to Australia to serve a fourth time.
Carlton DeWoody the designer behind every Rallymaster has given the Grand Slam series its fourth chapter. Limited to 100 pieces.
The Rallymaster IV is now available on our website. Link in the bio. First come, first served.
#MauriceDeMauriac #MDM #Racquet #RallymasterIV #Carltondewoody
Ready to Serve the Rallymaster IV 🎾🩷
Launching January 16th Online
Or if you happen to be in Melbourne join to the Launch Party @timetideshopau @timetidewatches
#MauriceDeMauriac #MDM #racquetmagazine #RallymasterIV
Rest Day @dakarrally 🏜️🏁
We are proud to be the official timekeeper of the @oasis_rally_team
📸 @suseheinz_official
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam #racing
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
This watch rises from the sands of the Dakar. 🏜️🏁
Built on the Chrono Modern — the Oasis Rally Team watch carries our DNA within it: clear, honest, uncompromising. Its sand-coloured dial with fine texture feels as though the desert wind itself has shaped it. It captures the light of the Dakar and carries it forward — through the stages and into the everyday life of true rally enthusiasts. The tachymeter in the colours of blue flames evokes heat, energy, and passion.
The serrated bezel stands for resilience, reducing glare under extreme conditions; the heat-resistant textile strap is made for dust, heat, and constant movement. Sapphire crystal with double-sided anti-reflective coating, 100 metres of water resistance, and a robust stainless-steel case make this watch a companion that doesn’t ask questions — it simply goes with you.
Inside beats the ETA 7750. Visible through the sapphire case back, defying every movement. Here, mechanics become emotion. Time gains body and soul.
This watch is not a souvenir of the Dakar.
It is part of it.
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Welcome to the toughest race on the planet: Dakar Rally 🏜️🏁 - and we are part of it @oasis_rally_team
It is not a race in the conventional sense. It is a trial that does not reward speed, but attitude. Precision. For us, this rally is a return to a feeling that runs deeper than motorsport. It is the sense of time as a companion, not an opponent. In the Dakar Classic, time is not chased — it is read. Stages are not won; they are passed. Every second matters because it tells whether human, machine, and moment were in harmony.
Sladi is back behind the wheel at the Dakar Classic. His Lada Niva has been refined with everything learned from the last Dakar, and there it stood — first vehicle on the grid, still in the dark, restless, tires clawing at the ground.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
Tripadvisor
+ Zoom
Close