The Story
L3 Gold White
16.900 CHF
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L3 GOLD WHITE
MDM.L3.GD.WE
design by Fabian Schwaerzler
“The horizontal tri-compax layout, very popular among watch collectors, has on Schwaerzler’s work desk been reduced to lines – the raison d’être for the L series. “In design it is much harder to take away than to add. And you should not take away just for the sake of reduction, but to improve the function and the aesthetics”
Maurice de Mauriac L3
Case: Gold 750 5N 18Kt.
Case size: 40.5 mm
Total height: 12.99 mm
log-to-log: 47.7 mm
Subdials:
3 o’clock: chronograph minute counter
6 o’clock: chronograph half-hours
9 o’clock: continually running small seconds
Customize Watch
Watch Specifications
Caliber C8100 gold
The family had the watch personally stamped in Biel with the St. Bernard's head - proof of its gold quality. In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating caliber. You have the feeling that you can see and feel the soul of the mechanical automatic movement. The watch is alive. This movement is specially manufactured by Concepto according to our quality standards. It is an automatic movement with hours, minutes and center seconds, stop-seconds device, eccentric fine adjustment Etachron, 28,800 vibrations per hour, 4 Hz, 25 jewels elegant gold pushers
The pushers are custom-made in solid gold and are the direct contact between the movement and man. The stop function can be started, stopped and reset. The smooth, unscrewed pushers give the watch a subtle retro elegance. This is emphasized by the highly domed glass, which allows the watch to glide very smoothly under cuffs L3 The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Sporty elegance
Elegance is a category about beauty. Because beauty is for the moment, elegance lasts. The elegance of the L3 in the Gold Edition lies in the interplay between the minimalist design and the gold, which presents the design as if on a throne. The design bows down to the gold and the gold frames the design with respect. You can see that there is respect and that has style, that has elegance. In this moment of recognition of elegance, the watch reminds us of the sportiness of its wearer with the charm of a retro chronograph. Sportiness here is not pure power. It is agility, maneuverability and grace. 1
Caliber C8100 gold
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elegant gold pushers
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L3 The darker, the brighter
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Sporty elegance
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Welcome home: BÄRN-DATE 🐻🇨🇭With proud we present you our newest watch, the only & first swiss watch which speaks: Bernese. We created it in close collaboration with @tickdifferent_uhrsachen our new & exclusive retailer in Bern, Switzerland.
Looking at the watch in the morning and it says “MÄÄNTI” and not Monday and the start of the week is immediately sweetened. The BÄRN-DATE offers this brilliant feeling every day. And if you’re not in Bern, you have Bern on your arm and it speaks to you as if you were at home.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
It‘s TIME to PLAY! Invitation to the launch of: Bärn-Date🐻⚽️ with local football legend @hoarauguillaume
Being greeted in the morning by your watch as if by a good friend with a local accent is the new definition of a smart watch. This watch will be available from our partner @tickdifferent_uhrsachen in Bern.
Datum: Donschti, 6 März 2025
Wo: Uhrsachen, Kramgrasse 19, 3011 Bärn
Zyt: Ab em sächsi am Abä (am sibni gits ä chlini Präsentation)
We invite you to join us for a chat with the Bärn-Date, which we will be launching there that day. Friends and curious people will be there to chat with the Bärn-Date. We, the Dreifuss family, will of course also be there and will be happy to talk to you...:-) Ambassador and model for the watch is the former Young Boys footballer @hoarauguillaume
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bern #bärn #bärndate #dontschi
Our BIG DATE Jubilee Edition for our 25th Birthday is officially SOLD OUT 🫡💙 Only 25 were made and all are now on happy wrists. Thank you again for your trust.
#MauriceDeMauriac #MDM #soldout #jubilee #25years
🏔️❤️🇨🇭… no words needed. Holidays wishes from @leonardreifuss , apparently he is having a good TIME!
#MauriceDeMauriac #MDM #family #zermatt #zermattmatterhorn #holidays #winterdream #swissalps #swissness #🇨🇭 #🏔️
Happy Valentines Day 💗, that means… it‘s TIME for rosé champagne of @zurischum 🍾 Cheers to your loved one‘s and enjoy every second with them, especially today!
#MauriceDeMauriac #MDM #valentinesday #vday #love #loveday
Our most loved Züri-Dates are now available in a smaller size: 35mm 🩵💙🖤💛💚🧡❤️
Inspired by Zurich and the colors of the trams, it‘s the only swiss mechanic watch, that speaks swiss german, more precisely zurich german.
• Explore our newest colors & sizes at the link in our bio.
#MauriceDeMauriac #MDM #Züri #Züridate #züridütsch #swissgerman #colors #züridütsch
The watch - sister’s first “solo articel“✨ woman power in the MDM-House🩷💪
Thank you very much for the great story
📸by @gerryamstutz
✍️by @markvanhuisseling for @weltwoche
#mauricedemauriac #watches #swissmade #swisswatches #mdm #watchsibling #zurich #articel #watches #weltwoche #uhren #womanpower
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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