Automatic Modern: “Züri Date” WATCHES@ YELLOW
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Welcome home: BÄRN-DATE 🐻🇨🇭With proud we present you our newest watch, the only & first swiss watch which speaks: Bernese. We created it in close collaboration with @tickdifferent_uhrsachen our new & exclusive retailer in Bern, Switzerland.
Looking at the watch in the morning and it says “MÄÄNTI” and not Monday and the start of the week is immediately sweetened. The BÄRN-DATE offers this brilliant feeling every day. And if you’re not in Bern, you have Bern on your arm and it speaks to you as if you were at home.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
It‘s TIME to PLAY! Invitation to the launch of: Bärn-Date🐻⚽️ with local football legend @hoarauguillaume
Being greeted in the morning by your watch as if by a good friend with a local accent is the new definition of a smart watch. This watch will be available from our partner @tickdifferent_uhrsachen in Bern.
Datum: Donschti, 6 März 2025
Wo: Uhrsachen, Kramgrasse 19, 3011 Bärn
Zyt: Ab em sächsi am Abä (am sibni gits ä chlini Präsentation)
We invite you to join us for a chat with the Bärn-Date, which we will be launching there that day. Friends and curious people will be there to chat with the Bärn-Date. We, the Dreifuss family, will of course also be there and will be happy to talk to you...:-) Ambassador and model for the watch is the former Young Boys footballer @hoarauguillaume
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bern #bärn #bärndate #dontschi
Our BIG DATE Jubilee Edition for our 25th Birthday is officially SOLD OUT 🫡💙 Only 25 were made and all are now on happy wrists. Thank you again for your trust.
#MauriceDeMauriac #MDM #soldout #jubilee #25years
🏔️❤️🇨🇭… no words needed. Holidays wishes from @leonardreifuss , apparently he is having a good TIME!
#MauriceDeMauriac #MDM #family #zermatt #zermattmatterhorn #holidays #winterdream #swissalps #swissness #🇨🇭 #🏔️
Happy Valentines Day 💗, that means… it‘s TIME for rosé champagne of @zurischum 🍾 Cheers to your loved one‘s and enjoy every second with them, especially today!
#MauriceDeMauriac #MDM #valentinesday #vday #love #loveday
Our most loved Züri-Dates are now available in a smaller size: 35mm 🩵💙🖤💛💚🧡❤️
Inspired by Zurich and the colors of the trams, it‘s the only swiss mechanic watch, that speaks swiss german, more precisely zurich german.
• Explore our newest colors & sizes at the link in our bio.
#MauriceDeMauriac #MDM #Züri #Züridate #züridütsch #swissgerman #colors #züridütsch
The watch - sister’s first “solo articel“✨ woman power in the MDM-House🩷💪
Thank you very much for the great story
📸by @gerryamstutz
✍️by @markvanhuisseling for @weltwoche
#mauricedemauriac #watches #swissmade #swisswatches #mdm #watchsibling #zurich #articel #watches #weltwoche #uhren #womanpower
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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