We see red with the Photo Basel
Photography as an art form is becoming increasingly important. The more images are used, the more important the artistic quality of the images becomes, in addition to the craftsmanship, in order to be able to stand out. For us, who use photography very artistically, our own award at photo basel is an expression of appreciation to this art form and its exciting development.
From June 12 to 18, 2023, photo basel will take place parallel to art basel. In addition to many great photos by national and international artists, the shortlist photos selected for the Maurice De Mauriac Award by a jury with our participation will also be on display.
And what is all this for?
For this watch: the L3 - especially the L3 sees red! A watch that has become the watch of creatives since its launch. The watch was designed by Swiss designer Fabian Schwaerzler. It quotes the tradition of Bauhaus aesthetics and surprises with red watch glass. This icon of the Creative Class is worn by artists, creatives and individualists all over the world.
Our worldwide community will help determine who will win our award. We will buy up the winner's photo and use it as the basis of a collection that we will build up over the next few years.
For us, watches are a craft that we combine with other forms of artistic expression, absorbing and giving off influences. Always looking for the core of tradition to artistically charge, elevate, reinterpret. The vive of Photo Basel, our brand and L3 sees red is best felt by experiencing it together live. We will gladly send interested parties a free VIP ticket.
Just before Photo Basel we launched our Bucket Hats, a tribute to the founder of Maurice de Mauriac, Daniel Dreifuss. You will be able to recognize us by these hats at Photo Basel. And by the smallest watch boutique in the world, which we will take with us to Photo Basel.