L3 SMALL SECONDS
MDM.L3.SS.ST.AU.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Case: Gold-plated stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap in the finest blue or warm cognac and an elegant Gold-plated stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
Gold-plated Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
Engraving
The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
4
Gold-plated Steel
5
the darker the brighter
6
The golden keys of Les Clefs d'Or
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Same spirit, different address 🔥🏎️
Happy Weekend everyone .
Les Mauriacs
#MauriceDeMauriac #MDM #Porsche #weekendmood❤️ #porschelove
The MDM Family found a new home and celebrated it BIG 🍾✨
The doors are officially open at the new address — Rämistrasse 5, 8001 Zurich — and we celebrated in style. Great people, great vibes, bold watches, and plenty of reasons to raise a glass.
Right in the heart of Zurich, the new space feels exactly like us: special, colorful, historic, and full of character.
Here’s to new beginnings, good times, and ticking into the future together.
#OpeningParty #MauriceDeMauriac #Zurich #SwissWatches
DJ @doppelganger_paris
Pizza @pizzanationzurich
Wine @bechtel.weine & @zurischum
Video @joshuameeksrayvon
WE ARE OPEN 💥
You can now visit us at Rämistrasse 5, 8001 Zurich.
We still can hardly believe our eyes. Once more, it is proof that team work makes the dream work. Watching this vision come to life in such a short time, through the hands of so many talented and dedicated people, feels amazing.
Tomorrow, we open the doors to our first floor and the gallery, while we continue working on the third. Step by step.
A special thank you goes to everyone in our MDM-Family and our hardworking team, who made this possible.
Come by and see it for yourself. We are very much looking forward to welcoming you! #teamwork #mauricedemauriac #zurich
New opening hours : Mo-Fr 10-18.30 & Sa: 11-17.00
Les Mauriacs
Massimo, Leonard and Masha
TIME TO MOVE 📦 After 26 years at our beloved Atelier on Tödistrasse 48, the time has come for a new chapter.
We are incredibly excited about this big step and can’t wait to welcome you into our new home at Rämistrasse 5.
We found the perfect place. Beautifully enough, it sits just opposite our father’s favourite restaurant @kronenhalle (We like to think of it as his sign from heaven)
Please note that we will be closed from February 9 to 15 while we move.
From Monday, February 16, we look forward to opening our doors at our new address:
Rämistrasse 5, 8001 Zürich. #moving #mauricedemauriac #rämistrasse
BE READY FOR OUR NEXT BIG MOVE✨. New address, same spirit. See you soon at Rämistrasse 5, 8001 Zurich. #rämistrasse #mauricedemauriac #bigmove
Incredible! The Russell Story continues…
After visiting us during the @zurichfilmfestival Russell invited us to personally deliver his Rallymaster IV to his farm in Nana Glen. So after launching it in Melbourne during AO 2026 we went to see him on his farm and stayed full three days. We had just an amazing TIME.
This is a real dream coming true and an once in a life time experience! But most important it shows that also Hollywoodstars are only human beings who love community & family ❤️
#MauriceDeMauriac #MDM #RussellCrowe #Family #community
Thank you for coming to see the MDM Family @mansworldcom
Many, many friends, clients and visitors out. This is what we call a true community and we felt the love ❤️
Thanks again and see you next year @mansworldcom
#MansWorld2026
#10YearsOfMansWorld
#LifestyleEvent
#ExperienceInspirationEnjoyment
Surf’n Tennis 🌊🎾 - is it a match? Our own @carltondewoody thinks definitely YES. Find out why in the newest article on @wornanswound. Link in the bio.
#MauriceDeMauriac #RallymasterIV #MDM #Racquet
Design @carltondewoody
Collaboration @racquetmag
Photos @mollycranna
Talents @flydaws & @jordaanashley
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