L1 White
2.600 CHF
L1 WHITE
MDM.L1.ST.BK-1
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Customize Watch
Watch Specifications
Automatic in steel, side perspective
The cases for automatic watches are 12 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.”
Automatic, caseback
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself.
Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel.
The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark.
1
Automatic in steel, side perspective
2
Automatic, caseback
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Steel
5
The darker, the brighter
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Zug through and through 💙🤍
The fact that the Zug-Date is purebred Zug can also be recognised by who is bringing it to Zug with us. The King of Kirsch, Gabriel Etter, who stands for the world-famous Zuger Kirsch, and Silvio Bischof, who runs the largest concept store in Central Switzerland in Zug - LesDeux Men. LesDeux Men epitomises the style and lifestyle of many Zug residents and the high standards that Zug residents have in life. In co-operation with a Zug watchmaker, LesDeux naturally offers all the usual services associated with the Zug-Date.
The first 20 ZUG-Date watches will be accompanied by a limited edition Zuger Kirsch. All others will receive the classic Zuger Kirsch bottle with their watch. You can buy the ZUG-Date in the Les Deux concept store, in our atelier in Zurich and, of course, via our webshop.
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
In Zug, the days are called Mäntig, Zischtig, Mittwuch, Donnschtig, Fritig, Samschtig, Sunntig. Only the “o” in Donnschtig distinguishes the ZUG-Date from the Züri-Date. But that’s exactly what matters. In this detail lies the loving dedication to the city of Zug, its people and language culture.
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
The brand new watch for cherry pickers: ZUG-Date 🍒
The first watch that could speak Swiss-German was our ZÜRI-DATE. Now there is also the ZUG-Date.
In Zug, the days are called Mäntig, Zischtig, Mittwuch, Donnschtig, Fritig, Samschtig, Sunntig. Only the “o” in Donnschtig distinguishes the Zuger dialect from the Züri dialect. But that’s exactly what matters. In this detail lies the loving dedication to the city of Zug, its people and language culture. The dial color is inspired by the colors of the world famous cherries of Zug🍒
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Join us today for the launch of Zug-Date on Friday, 30.08. 5PM CET.
The Züri-Date now also speaks Zuger Dütsch. Dunschitg becomes Donschtig. Züri-Date becomes Zug-Date.
Join us for a toast and enjoy a concert by Ay Wing, a tasting by Mr. Etter Kirsch himself and the ambience of Les Deux.
Let us know if you can come, write us a DM.
When: 30.08
Where: LesDeux Men Concept-Store, Bahnhofstrasse 28, Zug
Program:
17:00 Apero, talk with the Watchbros
18:00 Joint welcome by Massimo, Leonard, Gabriel and Silvio
18:15 Concert by the singer Ay Wing
19:00 Kirsch tasting by Gabriel Galliker-Etter
20:00 End
#MauriceDeMauriac #MDM #Zugdate #LesDeuxMen #etterkirsch #launch #watchlaunch #comeby
Great set up & only the best neighbours :))
Come to visit us @jelmoli ✨🌈
Great work of set up: by @mcomomasha & @wjibmr
#MauriceDeMauriac #MDM #Jelmoli #colors #zurich #shopping #popup #ape #yellowape #züri #zuridate
MDM goes JELMOLI
In their search for cool regional brands, the Jelmoli team quickly found us. From August 26, you can also find us at Jelmoli for four weeks. On the ground floor, our yellow APE, the smallest watch boutique in the world, will be shining at you . On the second floor we present our watches in the great vintage furniture of the furniture store @h100_zh
Great work of set up: by @mcomomasha & @wjibmr
#MauriceDeMauriac #MDM #Jelmoli #colors #zurich #shopping #popup #ape #yellowape
One year already 25.08.23 💔🕊️- since one year you drive around up there and watch us. We dearly miss you, but you keep inspiring us everyday. 🌈✨
Your loving family
Les Mauriacs
Claudia, Massimo, Leonard & Masha
#MauriceDeMauriac #founder #DanielDreifuss #RIP #restinpower #25082023 #oneyear
Happy FRITIG 🌞✨
We wish you a nice weekend everyone.
#MauriceDeMauriac #MDM #MDMUhren #MDMwatches #Züri #zürifäscht #newwatch #launch #züridate #color #colors #tram #trams #colorofzurich #tramlines #fritig #züri #züridate #zürich #happy #cappuccino
Events
Jelmoli
26 .08 – 22 .09
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Casa del Vino – Festival Italiano
02 .09
16:00 – 20:00
Location: Kaufleuten Zurich
Pelikanpl. 18, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Defender Meets @ Ace Cafe Luzern
07 .09
Location: Ace Cafe Luzern
Where people meet to live their passion, there we are too. Let’s have a good time together.
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