Automatic Modern: “Basel Date” Green
MDM.130.BaselDate.green
Following the Züri Date, the Bärn Date and the Zug Date, the Basel Date now speaks the Basel dialect.
This means that the days of the week on the Day-Date movement speak the language of the people of Basel. The first ten watches will be numbered and engraved to mark the anniversary. They will be rare items. But that’s not all.
The first 10 watches ordered, regardless of size, will come with an exclusive print of the Photo Basel 2025 logo – the Popsicel.
Watch Variations
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Watch Specifications
This watch speaks the Basel dialect
The dial is characterised by the day display at 12 o'clock in Basel Swiss German and a magnifying glass on the date at 3 o'clock. Automatic with crown in steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. The first 10 people to register for Basel-Date will each receive an original photo of this year's Popsicle.
No matter what size the watch is ordered in. The photo is by PUTPUT, a multidisciplinary Swiss-Danish artist duo with a deep-rooted fascination for everyday life, who work primarily with conceptual still life photography, sculpture and unlikely objects. PUTPUT has been collaborating with Photo Basel for 10 years and creates a new popsicle every year.Fine Art Print | Bütten Hahnemühle Baryta 325 gsm handmade paper, up to 24 x 30 cm
Signed and numbered edition of #10 + 1AP2
THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. 1
This watch speaks the Basel dialect
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Automatic with crown in steel
3
Automatic glass bottom in steel
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The first 10 people to register for Basel-Date will each receive an original photo of this year's Popsicle.
Fine Art Print | Bütten Hahnemühle Baryta 325 gsm handmade paper, up to 24 x 30 cm
Signed and numbered edition of #10 + 1AP2
5
THE DARKER, THE BRIGHTER
Modern
Our success is built on these watches! They are our classics, and may forever be called "Chrono Modern". Designed by Daniel Dreifuss, the 051015 dial gives both watch and owner a subtle dynamism. The dimensions of these watches and their clear edges leave no doubt - a "Chrono Modern" always adorns a strong arm. No matter whether on water, on land or in the air. Mechanically driven, of course, the "Chrono Modern" is modular in design and allows for unique customization. You will love it as it will love you.
Automatic Modern: “Züri Date” Red
3,650 CHF
Automatic Modern: “Züri Date” Orange
3,650 CHF
Automatic Modern: “Züri Date” Yellow
3,650 CHF
Automatic Modern: “Züri Date” Turquoise
3,650 CHF
Automatic Modern: “Züri Date” Blue
3,650 CHF
Automatic Modern: “Züri Date” Black
3,650 CHF
Automatic Modern: “Züri Date” Silver
3,650 CHF
The team’s Lada Niva is the perfect symbol of the @dakarrally spirit. Not a polished promise of high technology, but an honest character. Angular, robust, reliable. A vehicle that doesn’t ask whether the road is comfortable, but whether it is possible. In the same way, the Lada moves through landscapes larger than any ego and through days longer than any comfort zone.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
This watch rises from the sands of the Dakar. 🏜️🏁
Built on the Chrono Modern — the Oasis Rally Team watch carries our DNA within it: clear, honest, uncompromising. Its sand-coloured dial with fine texture feels as though the desert wind itself has shaped it. It captures the light of the Dakar and carries it forward — through the stages and into the everyday life of true rally enthusiasts. The tachymeter in the colours of blue flames evokes heat, energy, and passion.
The serrated bezel stands for resilience, reducing glare under extreme conditions; the heat-resistant textile strap is made for dust, heat, and constant movement. Sapphire crystal with double-sided anti-reflective coating, 100 metres of water resistance, and a robust stainless-steel case make this watch a companion that doesn’t ask questions — it simply goes with you.
Inside beats the ETA 7750. Visible through the sapphire case back, defying every movement. Here, mechanics become emotion. Time gains body and soul.
This watch is not a souvenir of the Dakar.
It is part of it.
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Welcome to the toughest race on the planet: Dakar Rally 🏜️🏁 - and we are part of it @oasis_rally_team
It is not a race in the conventional sense. It is a trial that does not reward speed, but attitude. Precision. For us, this rally is a return to a feeling that runs deeper than motorsport. It is the sense of time as a companion, not an opponent. In the Dakar Classic, time is not chased — it is read. Stages are not won; they are passed. Every second matters because it tells whether human, machine, and moment were in harmony.
Sladi is back behind the wheel at the Dakar Classic. His Lada Niva has been refined with everything learned from the last Dakar, and there it stood — first vehicle on the grid, still in the dark, restless, tires clawing at the ground.
We are proud to be part of this years Dakar with the @oasis_rally_team 🏜️🏁
#MauriceDeMauriac #MDM #dakarrally #oasisrallyteam
Happy New Year 2026✨ A new year, a new chapter and endless possibilities ahead. This year will be all about exceptional watches, meaningful experiences and moments shared with new & old friends.
Thank you for being part of our story.
Let’s make this year one to remember 🙏🏻
Your Royal Dreifuss Family ❤️
📸 @philippmueller69
#MauriceDeMauriac #MDM #happynewyears #2026
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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